Owner of Fashion Labels Sandro, Maje Sees Profit Cushioned by Online Shopping

French fashion group SMCP, the owner of the Sandro and Maje labels, said its 2020 core profit fell less than feared, cushioned by a rise in online sales and cost-cutting. (Maje)
French fashion group SMCP, the owner of the Sandro and Maje labels, said its 2020 core profit fell less than feared, cushioned by a rise in online sales and cost-cutting. (Maje)
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Owner of Fashion Labels Sandro, Maje Sees Profit Cushioned by Online Shopping

French fashion group SMCP, the owner of the Sandro and Maje labels, said its 2020 core profit fell less than feared, cushioned by a rise in online sales and cost-cutting. (Maje)
French fashion group SMCP, the owner of the Sandro and Maje labels, said its 2020 core profit fell less than feared, cushioned by a rise in online sales and cost-cutting. (Maje)

French fashion group SMCP, the owner of the Sandro and Maje labels, said on Wednesday its 2020 core profit fell less than feared, cushioned by a rise in online sales and cost-cutting.

Retailers were hit hard as governments forced shops to close during coronavirus-related lockdowns and SMCP’s 2020 sales fell by a quarter, only partially offset by recovery in China and accelerating digital sales trends.

“As expected, our full year results were strongly impacted by the pandemic which led to lockdown measures in most countries and a halt in tourism flows,” Chief Executive Daniel Lalonde said in a statement.

The company, which also owns mid-priced luxury brands Claudie Pierlot and De Fursac, said its annual earnings before interest, taxes, depreciation, and amortization (EBITDA) fell by almost 40% to 179.6 million euros ($212.70 million) compared to analysts’ average forecast of 128.62 million euros in a Refinitiv poll.

SMCP added that earnings showed a sharp improvement in the last six months of 2020 compared with the first half of the year.

With brands including Sandro, Maje and Claudie Pierlot, the Paris-based SMCP offers more affordable alternatives to Prada or Louis Vuitton products, selling dresses in the 250-400 euro ($295-$473) range.

Shares in SMCP have dropped 75% since late 2018 as the company was hit by a global economic slowdown followed by the coronavirus pandemic, but started 2021 with a pick-up of about 15% since the beginning of the year. The company added it would not provide an outlook for 2021 because of continued uncertainties related to the coronavirus pandemic.



At Hermes, Woven Leather and Quiet Confidence Set the Tone for Paris Menswear

 A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
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At Hermes, Woven Leather and Quiet Confidence Set the Tone for Paris Menswear

 A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)

While much of Paris Fashion Week chased spectacle, Hermes chose a different path.

On Saturday, artistic director Véronique Nichanian unveiled a Summer 2026 men’s collection that spoke in a language of quiet strength, deep craft and calm luxury.

Models walked beneath soaring mirrors in sharply cut jackets, high-waisted woven leather trousers, and sleeveless tops — pieces that fused house tradition with a modern, easy sensuality.

Nichanian’s colors were cool and exact: coffee, slate, taupe and beige, each one a lesson in subtlety. There was no shouting here, only precision.

What made the collection powerful was its restraint. Where others go wide, Hermes goes narrow, offering tailored silhouettes and a sense of order when the rest of fashion is busy making noise. Fine leather, featherlight silks, and bandanas with a whisper of fringe reminded the crowd that true luxury is about touch, not flash.

Nichanian’s playful touches — zigzag motifs, the wink of an unbuttoned shirt, a glint of silver hardware — kept things human, not stiff. It was a masterclass in how to make classic codes feel new, even radical, simply by refusing to chase trends.

In a season marked by designer shake-ups and economic jitters, Hermes stood alone: confident, focused, and unwilling to compromise. As Nichanian took her bow to cheers, she sent a clear message — at Hermes, luxury is about the pleasure of the wearer, not the applause of the crowd.