Apple to Argue It Faces Competition in Video Game Market In Epic Lawsuit

FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Apple to Argue It Faces Competition in Video Game Market In Epic Lawsuit

FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: 3D printed Lady Justice figure is seen in front of displayed Apple and Epic Games logos in this illustration photo taken February 17, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Apple Inc said it plans to argue that it faces abundant competition in the market for video game transactions to defend itself against antitrust allegations by “Fortnite” maker Epic Games, the iPhone maker said on Thursday.

Epic sued Apple last year in federal court in California, alleging the 15% to 30% commissions that Apple charges for the use of its in-app payment systems and Apple’s longstanding practice of exercising control over which apps can be installed on its devices amount to anticompetitive behavior. The dispute arose after Epic tried to implement its own in-app payment system in the popular “Fortnite” game and Apple subsequently banned the game from its App Store, Reuters reported.

The case is to be heard in May in Oakland, California, by US District Judge Yvonne Gonzalez Rogers, who will have to rule on which notion of a “market” is the correct one for analyzing Apple’s moves for signs of anticompetitive conduct.

Epic has framed its case around the idea that Apple’s iPhones, with an installed base of more than 1 billion users, represent their own distinct market for software developers. Epic has argued that Apple has monopoly power over that market because it decides how users can install software on the devices and says it abuses that power by forcing developers to deliver their software through the App Store, where developers are subject to fees on some transactions.

In a filing that Apple planned to make Thursday, the company rejected that notion and said the proper market to analyze the case is the video game transaction market, which includes platforms such as Nintendo Co Ltd and Microsoft Corp’s Xbox gaming consoles, which also limit the software that can run on their hardware and charge fees to developers.

Apple said it plans to argue that consumers have many choices on how to carry out video game transactions, including purchasing virtual tokens from game developers on other platforms such as Windows PCs and using the tokens on iPhones with no fees to the game developer.



Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
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Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)

Microsoft has given its consumer Copilot, an artificial intelligence assistant, a more amiable voice in its latest update, with the chatbot also capable of analyzing web pages for interested users as they browse.

The US software maker now has "an entire army" of creative directors - among them psychologists, novelists and comedians - finessing the tone and style of Copilot to distinguish it, Mustafa Suleyman, chief executive of Microsoft AI, told Reuters in an interview.

In one demonstration of the updated Copilot, a consumer asked what housewarming gift to buy at a grocery store for a friend who did not drink wine. After some back-and-forth, Copilot said aloud: "Italian (olive) oils are the hot stuff right now. Tuscan's my go-to. Super peppery."

The feature rollout, starting Tuesday, is one of the first that Suleyman has overseen since Microsoft created his division in March to focus on consumer products and technology research.

Long identified with business software, Microsoft has had a much harder road in the consumer realm. Its Bing search engine, for instance, is still dwarfed by Google.

Suleyman is hoping for a bigger splash with Copilot, which launched last year in a crowded field of AI chatbots, including OpenAI's ChatGPT and Google's Gemini.

Copilot's newly fashioned voice capabilities make it seem much more of an active listener, giving verbal cues like "cool" and "huh," Suleyman said.

Underlying the product are Microsoft AI, or "MAI," models, plus a technology suite from partner OpenAI, Suleyman said.

Suleyman added that consumers who spend $20 monthly for Copilot Pro can start testing a "Think Deeper" feature that reasons through choices, like whether to move to one city or another.

He said an additional test feature for paying subscribers, Copilot Vision, amounts to "digital pointing" - the ability for users to talk to AI about what they see in a Microsoft Edge browser. Consumers have to opt in, and the content they view will not be saved or used to train AI, Microsoft said.

These updates represent "glimmers" of AI that can be an "ever-present confidant, in your corner," Suleyman said. It's a vision he articulated as CEO of Inflection AI, whose top talent Microsoft poached in a closely watched deal this year.

Suleyman said that eventually, Copilot will learn context from consumers' Word documents, Windows desktops, even their gaming consoles if they grant permission.

Asked what Bill Gates, Microsoft's co-founder, thinks of the company's AI efforts, Suleyman said Gates was excited.

"He's always asking me about when Copilot can read and parse his emails. It's one of his favorite ones," Suleyman said. "We're on the case."