Asila bint Salim Al Samsami, undersecretary of the Oman’s Ministry of Commerce, Industry, and Investment Promotion for Investment Promotion, has revealed the ministry’s intention to launch an initiative to promote the Omani products and increase their competitiveness in domestic and global markets.
She stressed the importance of understanding the behavior of consumers and ensuring that Omani products meet their demands.
This facilitates the expansion of Omani products to various foreign markets, while complying with international standards.
She added that the ministry is uniting all efforts to promote the Omani product.
A circular by the Ministry of Finance mandated that government contracts valued at RO 10,000 or lower must be awarded to small and medium Omani enterprises (SMEs) registered with the Public Authority for SME Development (Riyada).
This is in line with the Economic Stimulus Plan approved by Sultan Haitham bin Tarik, which seeks to aid Oman’s economic recovery, as well as strengthen national development, it said.
“The government is making great efforts to support SMEs to achieve added value to the national economy, contribute to economic diversification, support innovation and use modern technologies, and to stress the importance of concerted efforts among all units of the state’s administrative apparatus to implement this.”
It urged internal audit bureaus in ministries, government units, public bodies, institutions and state companies to ensure strict compliance with this directive.
Exceptions may be granted on reasonable grounds by relevant government bodies, the circular added.