H&M’s Quarterly Sales Surge as Pandemic Restrictions Ease

The H&M logo is seen on one of the Swedish retailer's shops January 30, 2020. (Reuters)
The H&M logo is seen on one of the Swedish retailer's shops January 30, 2020. (Reuters)
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H&M’s Quarterly Sales Surge as Pandemic Restrictions Ease

The H&M logo is seen on one of the Swedish retailer's shops January 30, 2020. (Reuters)
The H&M logo is seen on one of the Swedish retailer's shops January 30, 2020. (Reuters)

Quarterly turnover at H&M, the world’s second-biggest fashion retailer, jumped from a year earlier as pandemic restrictions were eased, eased, although revenue remained well below 2019 levels.

The Swedish group said on Tuesday net sales grew 62% in the period - its fiscal second quarter - from a year earlier, or 75% measured in local currencies, to 46.5 billion crowns ($5.59 billion). Analysts polled by Refinitiv had on average forecast net sales growth of 66%.

In the year-earlier quarter, the pandemic and government measures to slow it ground much of global trade and retail to a near halt and around 4,000 of H&M’s around 5,000 stores were temporarily closed.

Compared with the second quarter of 2019, H&M’s net sales were down 19%.

“As more people are vaccinated a number of markets have gradually allowed stores to reopen and the H&M group’s strong recovery continues,” the company said in a statement.

“Online sales have continued to develop very well, even as the stores have opened. This shows that customers appreciate the collections and being able to shop via their preferred channel.”

H&M said local-currency sales in the June 1-13 period were up 35% on the year, and up 2% from the corresponding period in 2019.

It said around 180 stores were temporarily closed on June 13, down from around 1,300 at the start of March but up from around 140 at the end of May.

Market leader Inditex, the owner of Zara, and smaller rival Next, have also reported recovering sales on the back of easing restrictions.

Inditex said last week that sales in May and early June were higher than two years earlier, as it reported forecast-beating February-April profit.

H&M is scheduled to publish its full second-quarter earnings report on July 1.



Sandal Scandal: Prada Credits New Design's Indian Legacy

Customers shop for 'Kolhapuri' sandals, an Indian ethnic footwear, at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi
Customers shop for 'Kolhapuri' sandals, an Indian ethnic footwear, at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi
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Sandal Scandal: Prada Credits New Design's Indian Legacy

Customers shop for 'Kolhapuri' sandals, an Indian ethnic footwear, at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi
Customers shop for 'Kolhapuri' sandals, an Indian ethnic footwear, at a store in New Delhi, India, June 27, 2025. REUTERS/Adnan Abidi

Luxury fashion powerhouse Prada has acknowledged the ancient Indian roots of its new sandal design after the debut of the open-toe footwear sparked a furor among Indian artisans and politicians thousands of miles from the catwalk in Italy.

Images from Prada's fashion show in Milan last weekend showed models wearing leather sandals with a braided design that resembled handmade Kolhapuri slippers with designs dating back to the 12th century.

A wave of criticism in the media and from lawmakers followed over the Italian brand's lack of public acknowledgement of the Indian sandal design, which is named after a city in the western state of Maharashtra.

Lorenzo Bertelli, son of Prada's owners, responded to the sandal scandal in a letter to a trade group on Friday recognizing their Indian heritage.

"We acknowledge that the sandals... are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage," Bertelli, Prada's head of corporate social responsibility, wrote in the letter to the Maharashtra Chamber of Commerce, seen by Reuters.

The sandals are at an early stage of design and it is not certain they will be commercialized, but Prada is open to a "dialogue for meaningful exchange with local Indian artisans" and will arrange follow-up meetings, he wrote.

A Prada spokesperson issued a statement acknowledging the sandal's inspiration from India, adding the company has "always celebrated craftsmanship, heritage and design traditions".

Prada products are beyond the reach of most Indians. Its men's leather sandals retail for $844 and up, while the Kolhapuri slippers, sold in Indian shops and street markets, start at about $12.

India's luxury market is small but growing fast, with rising numbers of rich people buying Louis Vuitton bags, Lamborghini cars, luxury homes and watches.

Conversely, Indian culture and crafts are increasingly finding their way into global brand designs. High-end jeweler Bulgari offers a $16,000 Mangalsutra necklace inspired by a chain traditionally worn by married women.

Bertelli's homage to Indian design was sent in a response to a complaint from the head of the trade group that represents 3,000 Kolhapuri sandal artisans, as the online uproar gathered momentum.

"From the dusty lanes of Kolhapur to the glitzy runways of Milan... will the world finally give credit where it's due?" India's DNA News posted on X.

Sambhaji Chhatrapati from the Kolhapur Royal family told Reuters by phone he was upset that craftsmen had not been acknowledged for the "history and heritage of 150 years."

Kolhapur-based businessman Dileep More, however, said images of the Prada sandal were bringing cheer to some artisans as they show their traditional product going global.

"They are happy that someone is recognising their work," he said.