Director Adel Adeeb Says he Distanced Himself from TV Drama over Changes in Production Market

Director Adel Adeeb
Director Adel Adeeb
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Director Adel Adeeb Says he Distanced Himself from TV Drama over Changes in Production Market

Director Adel Adeeb
Director Adel Adeeb

Egyptian Director Adel Adeeb celebrated the release of his two new books "My Dreams," and "Hearts of Lost Assassins," with many media and art celebrities, on Saturday.

During an interview with "Asharq Al-Awsat," Adeeb said: "I had the idea of 'Dreams' years ago. It includes 30 dramatic processes I always wished to work on, but I couldn't. I said to myself I should publish them so others can use them after my death. The genes I inherited from my father, scriptwriter Abdul Hay Adeeb, and co-writing with him, helped me so much. During my life as a director, I had a lot of ideas I wished to work on within my 29-year journey, but the market didn't give me the time, and I didn't find someone who believes in them so far."

"I also wrote the novel 'Hearts of Lost Assassins,' over nine years. It's the dream of my life. It's part one of a long journey, and many other parts will follow to explore the intellect of Muslim Brotherhood, and the Iranian intellect and roots, along with the idea of religious extremism, blood, and murder," he added.

The Egyptian director explained he does not fear terrorist groups and their threats, saying: "My role as an artist forces me to be a source of light. I don't fear extremist organizations, and I welcome anyone willing to kill me. I would be a martyr. But, I will keep fighting through works that discuss political Islam whenever I have the chance to."

Adeeb noted that when he was offered to direct the series "Gharabib Soud", which was rejected by many directors over fear of extremist groups, he accepted right away although the shooting took place on the Syrian-Lebanese border, 40 km from Raqqa, ISIS' former stronghold in Syria.

"My family and I received many threatening messages, which I still have. I also directed 'Bab Al Khalk' series in the peak of Muslim Brotherhood rule in Egypt, and I have been preparing a new work about Abu Bakr al-Baghdadi in the past four years," he said.

About choosing his wife Manal Salama and Actor Mofid Ashour to record the audio version of his book, he said: "Audio books have become a preference for many Egyptians and Arabs. This is why I selected professionals with a great Arabic accent for this work. My wife, Actress Manal Salama is my friend. I am a fan of her, and everybody knows that she and Actor Mofid Ashour are among the best Arabic speaking artists.

In the interview, Adeeb mentioned that Paris SFX, the world's biggest graphics festival, screened the September 11 two-minute scene from his movie "The Baby Doll Night," with many other great works.

Speaking about his Turkish series "Barbaros," Adeeb said he is so grateful for working with two of the most brilliant actors in the history of Turkey, Engin Altan and Ulaş Tuna. "First, we agreed to shoot three episodes. But once we finished the teaser and the promo, they loved the action scenes we introduced in the first 30 minutes. It was crazy! Then, they requested to change the contract, and now I am responsible for the action scenes and graphics in the series."

About his work outside Egypt, he said: "I have many works in Turkey, Iraq, Algeria, and the Gulf, because I see the artist as an international character. I worked in over 18 countries, and I can say I am the director who worked the most abroad- in the United States, Africa, Europe, the Levant, and the Gulf. I feel so happy when I work with teams from different nationalities and thoughts."
Adeeb saw that "linking cable channels with production companies in one conglomerate is not a good idea, because it will definitely lead to an overlap of interest between production and advertising in the private sector."

The Egyptian director revealed he distanced himself from local drama in the past few years, following his 2014 series "Jabal Al Halal," because of the transformations, monopoly, and shifts that dominated the local production market following the Arab spring. The focus in this industry turned from culture and art to security, he claimed. Amid all these changes, he felt like a stranger, and decided that he can't work in this market. So, he refused to work in this environment, unless according to his terms.

Finally, Adeeb noted that he and his brothers are used to succeed without using their family name, saying: "My father raised and taught me to succeed alone, away from my siblings. This is what characterizes the Adeeb family. Each one of us has his own achievements. My brothers Amro and Imad have worked in journalism and media over 30 years, and me, as a director, I have myriads of works that qualifies me to appear in their programs, but I didn't to avoid unnecessary talk. The Good News Group, owned by my family, produced only one of my movies, the Baby Doll Night, which was written by my father."



Trump Threatens a 100% Tariff on Foreign-Made Films, Saying the Movie Industry in the US Is Dying

US President Donald Trump (Reuters)
US President Donald Trump (Reuters)
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Trump Threatens a 100% Tariff on Foreign-Made Films, Saying the Movie Industry in the US Is Dying

US President Donald Trump (Reuters)
US President Donald Trump (Reuters)

President Donald Trump is opening a new salvo in his tariff war, targeting films made outside the US.

In a post Sunday night on his Truth Social platform, Trump said he has authorized the Department of Commerce and the Office of the US Trade Representative to slap a 100% tariff "on any and all Movies coming into our Country that are produced in Foreign Lands."

"The Movie Industry in America is DYING a very fast death," he wrote, complaining that other countries "are offering all sorts of incentives to draw" filmmakers and studios away from the US. "This is a concerted effort by other Nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda!"

The White House said Monday that it was figuring out how to comply with the president's wishes.

"Although no final decisions on foreign film tariffs have been made, the Administration is exploring all options to deliver on President Trump’s directive to safeguard our country’s national and economic security while Making Hollywood Great Again," said spokesperson Kush Desai.

It’s common for both large and small films to include production in the US and in other countries. Big-budget movies like the upcoming "Mission: Impossible — The Final Reckoning," for instance, are shot around the world.

Incentive programs for years have influenced where movies are shot, increasingly driving film production out of California and to other states and countries with favorable tax incentives, like Canada and the United Kingdom.

Yet Trump's tariffs are designed to lead consumers toward American products. And in movie theaters, American-produced movies overwhelmingly dominate the domestic marketplace.

China has ramped up its domestic movie production, culminating in the animated blockbuster "Ne Zha 2" grossing more than $2 billion this year. But even then, its sales came almost entirely from mainland China. In North America, it earned just $20.9 million.

In New Zealand, where successive governments have offered rebates and incentives in recent years to draw Hollywood films to the country, the film industry has generated billions of dollars in tourism revenue driven by the "Lord of the Rings" and "Hobbit" films, which featured the country’s pristine and scenic vistas.  

More recently, the blockbuster "Minecraft" movie was filmed entirely in New Zealand, and US productions in 2023 delivered $1.3 billion New Zealand dollars ($777 million) to the country in return for NZ$200 million in subsidies, according to government figures.

New Zealand Prime Minister Christopher Luxon said he was awaiting more details of Trump’s measures before commenting on them but would continue to pitch to filmmakers abroad, including in India’s Bollywood. "We’ve got an absolutely world class industry," he said. "This is the best place to make movies, period, in the world."

The Motion Picture Association, which represents major US film studios and streaming services, didn’t immediately respond to messages Sunday evening.

The MPA’s data shows how much Hollywood exports have dominated cinemas. According to the MPA, the American movies produced $22.6 billion in exports and $15.3 billion in trade surplus in 2023.

Trump, a Republican, has made good on the "tariff man" label he gave himself years ago, slapping new taxes on goods made in countries around the globe. That includes a 145% tariff on Chinese goods and a 10% baseline tariff on goods from other countries, with even higher levies threatened.

By unilaterally imposing tariffs, Trump has exerted extraordinary influence over the flow of commerce, creating political risks and pulling the market in different directions. There are tariffs on autos, steel and aluminum, with more imports, including pharmaceutical drugs, set to be subject to new tariffs in the weeks ahead.

Trump has long voiced concern about movie production moving overseas.

Shortly before he took office, he announced that he had tapped actors Mel Gibson, Jon Voight and Sylvester Stallone to serve as "special ambassadors" to Hollywood to bring it "BACK — BIGGER, BETTER, AND STRONGER THAN EVER BEFORE!"

US film and television production has been hampered in recent years, with setbacks from the COVID-19 pandemic, the Hollywood guild strikes of 2023 and the recent wildfires in the Los Angeles area. Overall production in the US was down 26% last year compared with 2021, according to data from ProdPro, which tracks production.

The group's annual survey of executives, which asked about preferred filming locations, found no location in the US made the top five, according to the Hollywood Reporter. Toronto, the UK, Vancouver, Central Europe and Australia came out on top, with California placing sixth, Georgia seventh, New Jersey eighth and New York ninth.

The problem is especially acute in California. In the greater Los Angeles area, production last year was down 5.6% from 2023 according to FilmLA, second only to 2020, during the peak of the coronavirus pandemic. Last, October, Gov. Gavin Newsom, a Democrat, proposed expanding California’s Film & Television Tax Credit program to $750 million annually, up from $330 million.

Other US cities like Atlanta, New York, Chicago and San Francisco have also used aggressive tax incentives to lure film and TV productions. Those programs can take the form of cash grants, as in Texas, or tax credits, which Georgia and New Mexico offer.

"Other nations have been stealing the movie-making capabilities from the United States," Trump told reporters at the White House on Sunday night after returning from a weekend in Florida. "If they’re not willing to make a movie inside the United States we should have a tariff on movies that come in."