The Royal Commission for AlUla (RCU) signed a memorandum of understanding with the National Center for Palms and Dates (NCPD) to boost the palm and date sector.
The MoU also aims to achieve production efficiency from AlUla dates, ahead of promoting them locally and internationally.
The agreement includes improving the quality of the palm and dates sector in AlUla to produce crops of high economic value.
It also studies the establishment of centers dedicated to providing services to farmers, setting up workshops for them and those interested, and enabling distributors to market their produce through e-commerce.
Agriculture is one of the main economic sectors included in the Journey Through Time Masterplan, which aligns with the Vision for AlUla, and is in line with the Kingdom’s Vision 2030 to promote sustainable development in the governorate by investing all available factors in creating a diverse and prosperous economy.
Under the memorandum, the two parties will work to enhance understanding in their familiar fields, including inviting investors and those interested in the palm and dates sector to participate in the annual festival of dates in AlUla.
In addition, it includes presenting distinguished business models for existing facilities and services and motivating AlUla farmers to obtain the Saudi dates mark.
CEO of the National Center for Palms and Dates Mohammad al-Nuwairan said AlUla farms have a qualitative production center for many types of dates, which are very popular in the local and international market.
AlUla boasts more than two million palm trees with production exceeding 90,000 tons of dates annually.