UK Salsa Enthusiasts Get Back on the Dance Floor

File Photo: The original disco floor from the 1977 movie "Saturday Night Fever" is shown in this handout provided by Profiles in History auctioneers in Calabasas, California May 31, 2017. Courtesy Profiles in History/Handout via REUTERS
File Photo: The original disco floor from the 1977 movie "Saturday Night Fever" is shown in this handout provided by Profiles in History auctioneers in Calabasas, California May 31, 2017. Courtesy Profiles in History/Handout via REUTERS
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UK Salsa Enthusiasts Get Back on the Dance Floor

File Photo: The original disco floor from the 1977 movie "Saturday Night Fever" is shown in this handout provided by Profiles in History auctioneers in Calabasas, California May 31, 2017. Courtesy Profiles in History/Handout via REUTERS
File Photo: The original disco floor from the 1977 movie "Saturday Night Fever" is shown in this handout provided by Profiles in History auctioneers in Calabasas, California May 31, 2017. Courtesy Profiles in History/Handout via REUTERS

Salsa dancing was among the first casualties of restrictions on close-contact indoor activities during the coronavirus pandemic -- and among the last in the UK to see bans lifted.

Now enthusiasts of the paired-dance technique set to Latin beats of the same name have wasted no time shimmying back onto the dance floor.

"Go out and dance while it's still allowed, while it's still legal," dance teacher Dani K tells his students at a studio in the British capital.

At an evening class in the Angel area of north London, the 40-year-old Frenchman and his partner Sarah Rowe, 32, reflect on the difficulties of the past 15 months.

Students in plimsolls spin partners round on the dance floor, counting steps diligently and high-fiving each other after each dance.

No one wears a facemask but the studio has air conditioning.

"To be among people again, it feels great," says Vitaliy Zasadnyy, a 29-year-old systems engineer.

"Salsa is a social dance and without people, it's not really salsa -- you're dancing on your own."

Restrictions on indoor events were lifted in England on July 19, allowing a host of activities to resume, from mingling in pubs to sitting inside at restaurants.

Before then, Dani had to adapt, teaching some classes where students learned the basic steps on their own but without any contact with their partners.

"Partner dance is more difficult... because we need to touch," he tells AFP.

"It was difficult because I could feel the frustration of the students."

One of those who took the socially distanced class, Joana Castro, a nurse originally from Portugal, joins Wednesday's class.

"This is my first ever lesson touching a partner," she says, smiling. "It's hard to let someone lead, but it's so much more fun. I really enjoyed it."

Both teachers have led online classes, too, teaching people at home.

Despite the limitations of the format, Rowe calls the virtual classes "a lifeline for us mentally and obviously financially".

The couple, who are expecting a child, say that the lockdown from March 2020 was a huge blow.

"You go from 100 percent to probably 5 percent of your income, while your rent didn't go down, your expenses didn't go down," says Dani.

Rowe says she felt apprehensive about coming out for her first in-person class.

But by the end of the session, she relaxes enough not just to demonstrate steps with Dani, but also dance with students.

It's "really great to be back doing what we love", she says.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."