‘CODA’ Breaks New Ground for Deaf Movie Theater-Goers

This image released by the Sundance Institute shows Emilia Jones in a scene from “CODA.” Sundance Institute via AP)
This image released by the Sundance Institute shows Emilia Jones in a scene from “CODA.” Sundance Institute via AP)
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‘CODA’ Breaks New Ground for Deaf Movie Theater-Goers

This image released by the Sundance Institute shows Emilia Jones in a scene from “CODA.” Sundance Institute via AP)
This image released by the Sundance Institute shows Emilia Jones in a scene from “CODA.” Sundance Institute via AP)

Going to the movies isn’t much fun for deaf people. Screenings in theaters with captions are limited and the special glasses and equipment needed to read them are often broken or unavailable.

“CODA,” a coming-of-age story about the only hearing member of a deaf family, will change that when it is screened with open captions that need no special equipment in all US and UK movie theaters and showtimes, starting Friday.

“It couldn’t be more groundbreaking, (just) as the film is groundbreaking in support of the deaf community and the hard-of-hearing community,” said Marlee Matlin, who plays a deaf mother in the film. Matlin is the only deaf performer to ever win an Oscar, for best actress in “Children of a Lesser God” in 1987.

“CODA,” an acronym for child of deaf adults, won four awards at the Sundance Film Festival earlier this year. It also will be streamed with full subtitles in more than 36 languages on Apple TV+, starting Friday.

Apple worked with movie theater operators to ensure the film would be played everywhere, for deaf and hearing audiences alike, with the captions burned into the print in what is thought to be a first for a feature film release in theaters.

“It is historic. It is huge for all us,” said Daniel Durant, a deaf actor who plays son Leo. “This is a day we have waited to see for so many years.”

“CODA” tells the story of high school student Ruby who has grown up having to interpret for her deaf father, mother and brother in situations ranging from doctor visits to their small fishing business. The family communicates with sign language, and all three of the deaf characters are played by deaf actors.

It follows “Sound of Metal” about a drummer who loses his hearing, which earned six Oscar nominations earlier this year, including for best picture.

Durant said while some scenes give the specific viewpoint of deaf people, the appeal of “CODA” is universal.

“Anyone who watches this can feel connected with it because everyone comes from a family, and every family goes through similar struggles - kids growing up, what are they going to do in their future, becoming independent, maybe they’re moving away from their family,” he said.

Writer-director Sian Heder, who is hearing, learned American Sign Language for the project and wanted to ensure the film was accessible to everyone.

“Oftentimes I think deaf people are left out of the movie-going experience because of devices that don’t work and lack of devices in theaters,” Heder said.

The filmmakers hope the open caption screenings for “CODA” will persuade other studios to follow their example, and will encourage deaf people to try movie theaters again.

Heder recalled the emotional reaction of a deaf man at a recent screening with the open captions in Gloucester, Massachusetts, where the film was shot.

“He was, like, ‘I don’t go to the movies. I can’t wear those glasses. They make me nauseous. Half the time they don’t work so I’ve just stopped going to the theater.’ He hadn’t seen a movie in the theater in 10 years and he was very moved and excited.”



Netflix Shares Soar on Price Hikes and Record Subscriber Gains

FILED - 14 May 2024, North Rhine-Westphalia, Cologne: The word "Netflix" shines brightly at the presentation of one of its series. Photo: Rolf Vennenbernd/dpa
FILED - 14 May 2024, North Rhine-Westphalia, Cologne: The word "Netflix" shines brightly at the presentation of one of its series. Photo: Rolf Vennenbernd/dpa
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Netflix Shares Soar on Price Hikes and Record Subscriber Gains

FILED - 14 May 2024, North Rhine-Westphalia, Cologne: The word "Netflix" shines brightly at the presentation of one of its series. Photo: Rolf Vennenbernd/dpa
FILED - 14 May 2024, North Rhine-Westphalia, Cologne: The word "Netflix" shines brightly at the presentation of one of its series. Photo: Rolf Vennenbernd/dpa

Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series - and singular moments, such as a football halftime performance by Beyonce - helped attract a record number of subscribers over the holiday quarter.
The company added 18.9 million subscribers in its fourth quarter to bring its total global subscriber base to nearly 302 million customers - a number that dwarfs its Hollywood streaming rivals, Reuters reported.
Netflix sought to capitalize on its galloping popularity by raising prices in the US, Canada, Portugal and Argentina as it spends more on programming. In the US, the company's ad-supported service will cost $7.99 a month, up from $6.99, while the premium package will cost $24.99, up 9% from existing pricing.

Investors reacted enthusiastically to the results, sending Netflix's stock surging about 13% in extended trade, lifting its stock market value by almost $50 billion. Over the last year, Netflix shares have gained more than 77%, outpacing the S&P 500's 24% rise.

"Netflix reaffirms its leadership position and is absolutely running away in the streaming market," said Paolo Pescatore of PP Foresight. "It is now flexing its muscles by adjusting prices given its far stronger and diversified programming slate compared to rivals."

The company said its fourth-quarter programming slate surpassed its own expectations, with viewers bingeing on the second season of its dystopian survival thriller "Squid Game," which the company said is on track to become one of its most-watched original series.
Netflix's deepening investment in live-streamed events is drawing tens of millions of viewers. The heavyweight boxing match between Jake Paul and Mike Tyson in November attracted 65 million streams. The two National Football League games on Christmas Day, one featuring Beyonce's halftime performance, brought in an average of 30 million global viewers, ranking among the most-streamed competitions in league history.
“To state the obvious, it’s content that drives users to streaming services," said Forrester Research Director Mike Proulx. "With the biggest bump in subscribers ever, Netflix’s attention to quality content is the reason for an overall strong year and fourth quarter."
Netflix said it has shaken off the impacts of COVID-19 and the 2023 Hollywood writers' and actors' strikes, and is delivering returning seasons of its most popular shows, including the Addams Family series "Wednesday," and the supernatural "Stranger Things."
It will also broadcast more live events, including weekly installments of WWE "Monday Night Raw" wrestling. It secured the rights for the FIFA Women's World Cup in 2027 and 2031, a deal which it says illustrates its strategy to deliver special-events programming, rather than regular season sports packages.
Such live events are attractive to advertisers, because they draw audiences that watch in real time.
"We exceeded our ads revenue target in the fourth quarter," said Netflix Co-CEO Greg Peters, adding, "We doubled our ads revenue year over year last year. We expect to double it again this year."
The company said the ad-supported version of its service accounts for 55% of its new sign-ups in countries where it is available.
Macquarie Equity Research analyst Tim Nollen predicted that ad revenue will increase to $2 billion this year, as more people sign up for the company's advertising-supported tier and Netflix's advertising technology matures. Live events will continue to drive sign-ups, he wrote in an investor note published prior to Netflix's earnings report.
This quarter will also mark the last time Netflix reports subscriber additions, as the company emphasizes other performance metrics including revenue and profit - a change analysts attribute to slowing subscriber growth.
The company reported per-share earnings of $4.27, beating Wall Street's forecast of $4.20 per share, according to an average of projections from 34 analysts. Annual operating income exceeded $10 billion for the first time in the company's history.
Revenue rose 16% over the same time a year ago, to $10.2 billion, compared with Wall Street's estimates of $10.1 billion for the quarter, according to LSEG. The jump in subscribers in the quarter did not create a similar spike in revenue because sign-ups occurred throughout the quarter, said one person familiar with the matter.
The company revised its guidance, projecting revenue of $43.5 billion to $44.5 billion in 2025, an increase of a half-billion dollars over the prior forecast. The updated guidance reflects improved business fundamentals, the company said.
Netflix's board also approved an incremental $15 billion to repurchase shares, which brings the total buyback authorization to $17.1 billion.