Start-up Creates New Perfume Made of CO2

Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
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Start-up Creates New Perfume Made of CO2

Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)

Ethanol is an ingredient that's usually made from fermenting and distilling a grain like corn. Growing the corn crop means using large amounts of land and water and creating emissions from fertilizer and fuel use. But a new eau de parfum, from a startup called Air Company uses ethanol made from captured CO2 instead, reported Tribune Media.

It's the third CO2-based product from Air Company, which launched with carbon-negative vodka, followed in the early days of the pandemic by carbon-negative hand sanitizer. Eventually, the company plans to sell products such as CO2-based jet fuel that can help address climate change by slowing down emissions on a larger scale.

"The goal for us has always been to use these products in our own internal research and development for the company, but as beacons for people to show you that you can make these really sustainable products that people use every day in their lives," says cofounder and CEO Gregory Constantine.

At its factory in Brooklyn, the startup uses CO2 captured from nearby facilities that produce ethanol traditionally, and then combines it with hydrogen that it makes from electrolysis, a process that splits the oxygen and hydrogen in water. Everything in the process runs on renewable electricity.

The company's proprietary technology, which mimics photosynthesis, creates ethanol, which can be used to make alcohol, perfume, or other products, and water that's recycled back into its hydrogen production.

Air Eau de Parfum, formulated and blended at New York-based Joya Studio, has notes of fig leaf, orange peel, jasmine, violet, powdery musk, and tobacco. The company also chose to use synthetic scents because they have less environmental impact in production.

The new eau de parfum will be produced in a limited edition, but the startup wants to use it to demonstrate to larger companies what's possible. "What we're able to create is a great proof of concept, but where we're able to have real impact on CO2 reduction, from an emissions reduction point of view, is when we're able to then implement it into big business and into their pipelines as well," Constantine says.



Eel-eating Japan Opposes EU Call for More Protection

People on bicycles cross a street under the hot sun in Tokyo on June 20, 2025. (Photo by Kazuhiro NOGI / AFP)
People on bicycles cross a street under the hot sun in Tokyo on June 20, 2025. (Photo by Kazuhiro NOGI / AFP)
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Eel-eating Japan Opposes EU Call for More Protection

People on bicycles cross a street under the hot sun in Tokyo on June 20, 2025. (Photo by Kazuhiro NOGI / AFP)
People on bicycles cross a street under the hot sun in Tokyo on June 20, 2025. (Photo by Kazuhiro NOGI / AFP)

Japan's agriculture minister said Friday the country would oppose any call by the European Union to add eels to an endangered species list that would limit trade in them.

Eel is eaten worldwide but is particularly popular in Japan, where it is called "unagi" and traditionally served grilled after being covered in a sticky-sweet sauce.

Minister Shinjiro Koizumi told reporters that the country carefully manages stock levels of the Japanese eel in cooperation with neighboring China, Taiwan and South Korea.

"There is a sufficient population, and it faces no extinction risk due to international trade," AFP quoted him as saying.

Japanese media have reported that the EU could soon propose that all eel species be added to the Convention on International Trade in Endangered Species (CITES) which limits trade of protected animals.

There are 19 species and subspecies of eel, many of them now threatened due to a range of factors including pollution and overfishing.

In 2014, the Japanese eel was listed as endangered, but not critically endangered, by the International Union for Conservation of Nature, which cited factors including habitat loss, overfishing, pollution and migration barriers.

Protecting the animal is complicated by their complex life cycle, which unfolds over a vast area, and the many unknowns about how they reproduce.