Start-up Creates New Perfume Made of CO2

Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
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Start-up Creates New Perfume Made of CO2

Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)
Perfumer Sue Phillips (L) works with her client Josh Goldenberg, who lost his sense of smell as a result of the coronavirus disease, in her studio in New York City, US, May 14, 2021. (REUTERS/Brendan McDermid Photo)

Ethanol is an ingredient that's usually made from fermenting and distilling a grain like corn. Growing the corn crop means using large amounts of land and water and creating emissions from fertilizer and fuel use. But a new eau de parfum, from a startup called Air Company uses ethanol made from captured CO2 instead, reported Tribune Media.

It's the third CO2-based product from Air Company, which launched with carbon-negative vodka, followed in the early days of the pandemic by carbon-negative hand sanitizer. Eventually, the company plans to sell products such as CO2-based jet fuel that can help address climate change by slowing down emissions on a larger scale.

"The goal for us has always been to use these products in our own internal research and development for the company, but as beacons for people to show you that you can make these really sustainable products that people use every day in their lives," says cofounder and CEO Gregory Constantine.

At its factory in Brooklyn, the startup uses CO2 captured from nearby facilities that produce ethanol traditionally, and then combines it with hydrogen that it makes from electrolysis, a process that splits the oxygen and hydrogen in water. Everything in the process runs on renewable electricity.

The company's proprietary technology, which mimics photosynthesis, creates ethanol, which can be used to make alcohol, perfume, or other products, and water that's recycled back into its hydrogen production.

Air Eau de Parfum, formulated and blended at New York-based Joya Studio, has notes of fig leaf, orange peel, jasmine, violet, powdery musk, and tobacco. The company also chose to use synthetic scents because they have less environmental impact in production.

The new eau de parfum will be produced in a limited edition, but the startup wants to use it to demonstrate to larger companies what's possible. "What we're able to create is a great proof of concept, but where we're able to have real impact on CO2 reduction, from an emissions reduction point of view, is when we're able to then implement it into big business and into their pipelines as well," Constantine says.



Coffee Overtaking Tea Culture in the UK

“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
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Coffee Overtaking Tea Culture in the UK

“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)

Discover the hidden gem of the UK's coffee culture, where vibrant independent cafes outshine the chains, offering a unique blend of flavors and atmospheres.

“Fancy a brew?” “I'll put the kettle on then.” Hearing those words are no longer as familiar as it once were as coffee has overtaken tea in the UK, The Daily Express newspaper reported on Monday.

It said grabbing a coffee either on the go or at a café is as part of British culture these days as it is in Italy.

But while every person has its favorite chain, be it Pret, Starbucks, Costa or Cafe Nero, nothing beats finding a decent independent coffee shop one can call home especially when it can seem high streets are dominated by the same chains.

So with the demand for coffee only growing, where is the best spot in the UK to find an independent coffee shop?

A study by Reviva Coffee reveals the UK city that is the hidden gem when it comes to thriving coffee culture.

And it probably isn't where you'd expect. In fact this county is synonymous with tea. Yorkshire Tea, to be precise.

However the study discovered the best UK city to find independent coffee shops is in the Yorkshire city of Leeds. It has a staggering 584 coffee shops, of which 86.3% are independent, and just under 14% are chains.

Placing second is Edinburgh. Whether you’re a coffee connoisseur or just needing a cosy pit stop, Edinburgh has you covered with its outstanding coffee scene with 560 shops, 85% of which are independents.

In third for best UK cities for independent coffee shops is Bristol which has 347 coffee shops, 86.3% of which are independent.