NEOM CEO: OXAGON Designed for Effectiveness in 4th Industrial Revolution Technologies

NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
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NEOM CEO: OXAGON Designed for Effectiveness in 4th Industrial Revolution Technologies

NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat

NEOM Chief Executive Officer (CEO), Nadhmi Al-Nasr, has said that NEOM’s industrial city (OXAGON) was designed to be effective in the technologies of the Fourth Industrial Revolution by relying on the use of big data in a more efficient way to improve the performance of manufacturing operations at various stages.

Speaking to Asharq Al-Awsat, Al-Nasr clarified that OXAGON will be the gate to global trade markets for NEOM and Saudi Arabia. This is made possible by the floating industrial city’s strategic location on the Red Sea close to the Suez Canal, where around 13% of global trade passes.

Moreover, OXAGON enjoys an integrated system that combines its port and supply chains with modern technologies through a single digital platform. It is also connected to a global network.

“OXAGON is developing an integrated port and supply chain system connected to a global network that will feature one of the world’s most modern cargo transport facilities,” Al-Nasr told Asharq Al-Awsat.

“This will provide an enormous number of value-added services, in practice,” he affirmed.

Al-Nasr also indicated that OXAGON will demonstrate how industry and logistics, which operate with 100% clean energy, can reconfigure manufacturing processes using advanced technologies, optimized, innovative and clean investment for land and marine areas, protect nature, and thus provide exceptional life.

“OXAGON will redefine the concept and work of industrial cities by changing the stereotypical image of these cities and by creating an integrated sustainable environment in which people live near industrial complexes in perfect harmony with the preservation of natural resources,” said Al-Nasr.

When asked about the factors that make OXAGON unique on a global scale, Al-Nasr said that the industrial city is distinctive in so many ways that include its drive to boost economic growth and face climate change at the same time.

“We find that sustainability and the principles of circular economy are at the heart of the formation of the city,” said Al-Nasr, adding that “technology forms the backbone of OXAGON, which relies on a highly developed digital infrastructure.”

“The city will have the largest floating facility in the world, reinforcing its role in being an innovator in providing additional investment spaces instead of relying entirely on land,” noted Al-Nasr.

“OXAGON adopts a distinctive vision to build a circular economy supported by an industrial sector that keeps pace with the developments of the Fourth Industrial Revolution based on smart manufacturing,” he confirmed.

“OXAGON is working to be effective in the field of Fourth Industrial Revolution technologies, by relying on big data and using it in a more efficient way to improve the performance of manufacturing processes in its various stages,” added Al-Nasr.

“The city will provide an integrated ecosystem that brings together a port and supply chains powered by next-generation technologies on a single, globally connected digital platform,” he noted.

According to Al-Nasr, there are seven industrial sectors that will form the basis of industrial development at OXAGON.

These sectors include renewable energy, mobility solutions, innovation of water technologies, sustainable food production, health and well-being, technology and digital solutions, and modern construction.



Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
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Saudi Arabia Makes History with Adoption of Riyadh Treaty on Design Law

Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)
Photo of the Riyadh Diplomatic Conference on the Design Law Treaty (Asharq Al-Awsat)

Saudi Arabia has made history by uniting the 193 member states of the World Intellectual Property Organization (WIPO) to adopt the Riyadh Treaty on Design Law. This landmark achievement, realized after two decades of deliberation, underscores the Kingdom’s leadership in enhancing the global intellectual property system.

The announcement came at the conclusion of the Riyadh Diplomatic Conference on the Design Law Treaty, a rare event for WIPO, which has not held a diplomatic conference outside Geneva for more than a decade. It was also the first such event hosted in Saudi Arabia and the Middle East, representing the final stage of negotiations to establish an agreement aimed at simplifying and standardizing design protection procedures across member states.

Over the past two weeks, intensive discussions and negotiations among member states culminated in the adoption of the Riyadh Treaty, which commits signatory nations to a unified set of requirements for registering designs, ensuring consistent and streamlined procedures worldwide. The agreement is expected to have a significant positive impact on designers, enabling them to protect their creations more effectively and uniformly across international markets.

At a press conference held on Friday to mark the event’s conclusion, CEO of the Saudi Authority for Intellectual Property Abdulaziz Al-Suwailem highlighted the economic potential of the new protocol.

Responding to a question from Asharq Al-Awsat, Al-Suwailem noted the substantial contributions of young Saudi men and women in creative design. He explained that the agreement will enable their designs to be formally protected, allowing them to enter markets as valuable, tradable assets.

He also emphasized the symbolic importance of naming the convention the Riyadh Treaty, stating that it reflects Saudi Arabia’s growing influence as a bridge between cultures and a global center for innovative initiatives.

The treaty lays critical legal foundations to support designers and drive innovation worldwide, aligning with Saudi Arabia’s vision of promoting international collaboration in the creative industries and underscoring its leadership in building a sustainable future for innovators.

The agreement also advances global efforts to enhance creativity, protect intellectual property, and stimulate innovation on a broader scale.

This achievement further strengthens Saudi Arabia’s position as a global hub for groundbreaking initiatives, demonstrating its commitment to nurturing creativity, safeguarding designers’ rights, and driving the development of creative industries on an international scale.

The Riyadh Diplomatic Conference, held from November 11 to 22, was hosted by the Saudi Authority for Intellectual Property and attracted high-ranking officials and decision-makers from WIPO member states.