Gulf Countries Look to Form an Integrated Industrial System

Bahrain’s Minister of Industry, Commerce and Tourism Zayed Al-Zayani (Asharq Al-Awsat)
Bahrain’s Minister of Industry, Commerce and Tourism Zayed Al-Zayani (Asharq Al-Awsat)
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Gulf Countries Look to Form an Integrated Industrial System

Bahrain’s Minister of Industry, Commerce and Tourism Zayed Al-Zayani (Asharq Al-Awsat)
Bahrain’s Minister of Industry, Commerce and Tourism Zayed Al-Zayani (Asharq Al-Awsat)

Bahrain’s Minister of Industry, Commerce, and Tourism Zayed Al-Zayani revealed that Gulf countries were heading towards establishing an integrated industry system by creating a Gulf strategy for the industry.

Al-Zayani said that Gulf countries are working to depend on each other in industries instead of importing raw materials or semi-manufactured materials from abroad.

He noted that this trend will have great positives, in terms of creating jobs, diversifying the base of the economy, and expanding the export value of countries.

“We in the Gulf are heading for a customs and economic union by 2025. The presence of an integrated system for the industry and a unified strategy helps us to talk with global blocs as a bloc,” Al-Zayani told Asharq Al-Awsat.

The minister pointed out that Gulf countries are collectively the 12th economy among the countries of the world.

“This enables us to grow our economy, and to be in the top ten, which sheds more light on the region,” said Al-Zayani.

Speaking about the Gulf trade sector, Al- Zayani said: “We believe that we can enhance and strengthen it by standardizing specifications as much as possible, so that factories produce one product, and they can sell it in all Gulf countries.”

“The flow of goods between Gulf Cooperation Council (GCC) states will be facilitated by 2025, with the activation of the customs union,” revealed Al-Zayani.

“From time to time, we see some obstacles to the flow of materials and goods between borders, and we aspire to find solutions for that,” he added.

“GCC countries are looking to increase free trade agreements.”

“Recently we worked with the United Kingdom, which is an old strategic partner, and we have a large trade volume with them in goods, amounting to about 30 billion pounds ($40.4 billion), and 19 billion pounds in services ($25.6 billion),” noted Al-Zayani.

Stressing that Gulf countries are a major trading partner for the UK, Al-Zayani said that there is hope to establish trade agreements on the collective level, which is the GCC, and not with each member state on its own.

The Bahraini minister talked about how the tourism sector, which aimed to account for 7% of GDP at the GCC between 2015 and 2019, now is aiming at 11.4%.

“The features of the strategy include several factors, but in the end it is aimed at one goal, which is the focus on the contribution of the tourism sector to the domestic product,” said Al-Zayani.



PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.
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PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.

US multinational food and beverage giant PepsiCo announced the launch of a new research and development center in Riyadh, as part of its strategic expansion across the Middle East.

With an investment of SAR 30 million (approximately $8 million), the center will be the largest of its kind in the Gulf region and will focus on developing new products tailored to local and regional consumer preferences.

The announcement came during the inauguration of PepsiCo’s new regional headquarters in the Saudi capital, underscoring the company’s long-term commitment to the Kingdom. Since 2017, PepsiCo has invested SAR 9 billion ($2.4 billion) in Saudi Arabia’s agriculture and food industries.

The company has grown its operational footprint to 86 sites and, in collaboration with local partners, has helped generate approximately 9,000 jobs—highlighting its role in advancing economic, industrial, and social development across the Kingdom.

Ahmed El-Sheikh, President and General Manager of PepsiCo Foods for the Middle East, North Africa, and Pakistan, told Asharq Al-Awsat that PepsiCo is deeply engaged in the agriculture, manufacturing, and trade sectors.

“We are investing in expanding agricultural output, and our Lay’s potato chips are now 100% locally sourced. Through modern irrigation techniques, we’ve also reduced agricultural water consumption by 22% in recent years,” he said.

El-Sheikh revealed that PepsiCo has committed SAR 300 million to its Dammam-based factory and an additional SAR 300 million to its new regional office and expanded R&D operations. Several of the company’s products manufactured in Saudi Arabia are now exported to Gulf and Levant markets.

“Choosing Saudi Arabia was a natural move, as it is the largest economy in the Middle East,” he said. The company worked closely with key ministries—including investment, industry, and environment—to facilitate the launch of its new headquarters, he went on to say.

The Riyadh office will oversee operations across the Gulf and Africa. El-Sheikh noted that PepsiCo had received wide-ranging support from the Saudi government, citing recent regulatory reforms that have made the investment climate increasingly favorable. Saudization within the company has reached 50% across all departments.

Mohamed Shelbaya, PepsiCo’s General Manager for Beverages in MENA, said Vision 2030 continues to draw major foreign investments by eliminating barriers, updating regulations, and offering incentives. “Saudi Arabia offers one of the region’s strongest investment cases, thanks to its large population, young demographic, and rapidly growing economy,” he stressed.

Shelbaya also spoke on PepsiCo’s commitment to innovation amid growing competition in the local market. “We are opening an R&D division to create new flavors that suit Saudi tastes, with potential for global expansion,” he said. “We’re also working with the government on localizing manufacturing inputs to lower costs and increase local investor participation.”

 

 

The inauguration of PepsiCo’s new regional headquarters in Riyadh.