Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.
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Fashion Industry in Saudi Arabia Shows Off Local Heritage

A creation by Saudi fashion designer Hanan Al-Turki.
A creation by Saudi fashion designer Hanan Al-Turki.

The Kingdom of Kindah, the city of Thaj, Tantora, and the Hejazi "Rawashin"… all these Saudi Arabian historic treasures are now woven on garments, and widely used in the fashion industry to recall stories from the past, and express the pride of Saudi women in their precious heritage.

“It’s not as easy as it seems,” says Saudi fashion designer Hanan Al-Turki, who uses her drawing talent to weave those landmarks and antiquities on female garments, mostly Abayas. Having a father with a wide interest and knowledge in archeology, Al-Turki obtains the information and historic facts she needs from his archive, which enhances her inspiration based on ancient civilizations in Saudi Arabia.

In an interview with Asharq Al-Awsat, the designer explains that many request her Abayas inspired by Saudi history, noting that her debut in the fashion industry goes back to 2006, when she coincidentally embroidered one of her drawings on an Abaya. The piece was displayed at the time and many loved the idea of it, which encouraged her to move forward in this industry.

"In light of our country’s significant interest in antiquities, I have increasingly focused on drawings inspired by our old heritage and historic landmarks," she said.

The Tantora Abaya, featuring "Qasr al-Farid" or "The Lonely Castle" from the Nabatean Tombs in AlUla region (western Saudi Arabia), is one of Al-Turki's best known designs. The history of Al Diriyah is also featured on one of her Abayas. The designer notes that she had to read many books on this city, its old buildings and the materials used in their construction, engravings, wooden windows, and iron pillars to draw the most beautiful details reflecting its history.

The "Rawashin" and "Mashrabiyas," a prominent Hejazi architecture feature, are among the most requested drawings, says Al-Turki. The designer has managed to seamlessly integrate Mashrabiyas' historic beauty and significance in her designs.

The Abaya inspired by the Kingdom of Kindah highlights the uniqueness of construction, jewelry, and pottery of that era. "It was like a dream. To design this Abaya, I had to watch a video so I can reimagine the picture in my head and assemble the unique details," she noted.

Al-Turki's rich collection includes designs that explore the history of Ḥaʼil, engravings from Al Ahsa region, and the Rashrash necklace (large gold necklace widely known in Saudi Arabia). The designer explained that she used a 3D design technique to integrate special engravings inspired by Najd region, and the Eastern Province as well.

There is also the Saudi Ardah Abaya (Ardah is a Saudi folkloric dance), described by Al-Turki as "bold," because of its vivid colors, and the Asiri Qatt Abaya inspired by the popular murals in Asir region. "I like the idea of delivering an artistic and cultural message in each design. Every piece I make comes with a little note that explains the details of the abaya," the designer said.

These efforts come from a growing enthusiasm among Saudi women to renew the concept of Abayas, and an eagerness to reflect their identity and the authenticity of their country's history in their garments. This trend encouraged many fashion designers to explore new areas that combine modern appearance with heritage, and to use fashion in promoting the value of the Saudi Arabian heritage.



Japan’s Shiseido Says Annual Profit Plunges 73% amid Sluggish Sales in China

A staff member stands at a booth of Japanese cosmetic brand Shiseido, at the third China International Consumer Products Expo, in Haikou, Hainan province, China April 11, 2023. (Reuters)
A staff member stands at a booth of Japanese cosmetic brand Shiseido, at the third China International Consumer Products Expo, in Haikou, Hainan province, China April 11, 2023. (Reuters)
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Japan’s Shiseido Says Annual Profit Plunges 73% amid Sluggish Sales in China

A staff member stands at a booth of Japanese cosmetic brand Shiseido, at the third China International Consumer Products Expo, in Haikou, Hainan province, China April 11, 2023. (Reuters)
A staff member stands at a booth of Japanese cosmetic brand Shiseido, at the third China International Consumer Products Expo, in Haikou, Hainan province, China April 11, 2023. (Reuters)

Japanese cosmetics giant Shiseido said on Monday its full-year profit slumped 73%, partly due to a drop in consumer spending in key overseas market China, a trend the company expects to continue into 2025.

Shiseido said its operating profit came in at 7.58 billion yen ($49.9 million) in the 12-month period ended December 31, compared with 28.13 billion yen the prior year.

A retailer of high-end personal goods, Shiseido is seen as a barometer for consumer confidence in China, a market the company and its peers have come to rely on for sales growth.

"China's cosmetics market suffered a prolonged downturn, weighed down by a decline in consumer spending and rising household savings amid worsening economic sentiment," the Japanese company said in a statement.

Shiseido said its China sales were down 4.6% year-on-year on a like-for-like basis, excluding the impact of foreign exchange and business transfers, and also forecast a sales decline in 2025.

"We think things will bottom out this year and that we will be able to achieve mature growth from then on," Shiseido President Kentaro Fujiwara said of the China market at a post-earnings briefing with reporters.

On the positive side, the company experienced a 10% increase in net sales in Japan and expects similar growth this year, supported by purchases from tourists.

Poor results in China also dragged down interim earnings reported last week by cosmetics competitors L'Oreal and Estee Lauder.

China's once surging economy has been hobbled by a property crisis, mounting local government debt and rising youth unemployment. Compounding woes for global luxury goods makers has been a shift among Chinese consumers toward domestic brands.

Shares in Chinese beauty brand Mao Geping rose 85% when they debuted on the Hong Kong stock market on December 10, and have climbed further since.

In November, Shiseido launched a two-year action plan to restore profitability and focus on its core brands.

Shiseido's shares have sunk 42% over the past 12 months, compared with a 5.1% gain in the benchmark Nikkei average during the same period.