Egyptian Director Amr Salama Expects New Generation of Saudi Filmmakers

Egyptian director Amr Salama - Facebook
Egyptian director Amr Salama - Facebook
TT

Egyptian Director Amr Salama Expects New Generation of Saudi Filmmakers

Egyptian director Amr Salama - Facebook
Egyptian director Amr Salama - Facebook

In his latest movie "Barra El Manhag” that took part in the first edition of Saudi Arabia's Red Sea International Film Festival, Egyptian director Amr Salama recalls childhood memories with the story of a 13-year-old orphan who wins his peers' respect when he courageously enters an abandoned house nearby his school. There, he meets an old man hiding, and the two build a friendship that takes them on a journey of self-exploration.

Maged El-Kedwany, Ahmed Amine, Ahmed Khaled Saleh, and child Omar Sherif starred in the movie.

In an interview with Asharq Al-Awsat, Salama said his movie "is an emotional story." "I hope it could please the audience. It’s inspired by true events that I lived, and always wanted to tell."

Speaking about his childhood interests, Salama says: "I think it's mainly related to psychological reasons. I believe childhood is characterized by an innocence that ensures easy communication. I also love the maturity theme, during which a person grows and turns from a child into a man."

The Egyptian director chose Majed al-Kadwani to star in “Barra El Mahag” alongside the kid Omar Sherif. "I thought about Majed for this role since I had the idea of the movie 10 years ago. And after I wrote the script, I realized he was the best fit for the character, but choosing the child was challenging, but after seeing many kids I eventually settled on Omar Sherif," explains Salama.

Although he wrote the script of his film, Salama denies his bias to the "screenwriter cinema," saying: "It doesn't necessarily mean that I support the scriptwriter cinema, it's just a coincidence. I might have many ideas that I would like to write and direct, but that doesn't mean I won't direct works of other screenwriters. I am an open-minded person, and I directed many productions by other screenwriters like 'Taye'’ and ‘Bimbo,’ scheduled to screen soon on Shahid platform."

The young director said he was delighted to partake in the Red Sea Film Festival, noting that "a film festival held in Saudi Arabia is a major step for cinema in the Arab world in general.

"This will lead to a significant boost in the Arabic cinematic and cultural scene. Saudi Arabia has a great cinema audience and I expect a new generation of young Saudi filmmakers who will uplift the Arabic cinema industry within the few coming years."

Salama has recently entered a production partnership with screenwriter and producer Mohamed Hefzi, however, he said his works won’t be exclusively produced by his company. "This doesn't mean I will be working exclusively with this company, and it won't necessarily produce all my works. Yes, the production experience is tough, and I am not sure I can handle it perfectly, but I am learning a lot from it, as it makes me see the direction from a different perspective. This will be a good experience even if it seemed challenging in the beginning."

Many of Salama's works have been streamed on digital platforms including "Paranormal" on Netflix, and Bimbo, scheduled to be aired son on Shahid. The young director does not fear the streaming platforms' experience, stressing that "such platforms will never replace cinema.

"The same thing was said when the television emerged, and then with the satellite and digital streaming outlets. The charm of cinema will never fade, but the digital platforms offer a different experience. Some stories are better seen on these platforms, others fit the cinema theater, while others are television material. The choices are many and this would contribute to the prosperity of the cinema industry."



Netflix Beats Subscriber Targets, Cautions on Ad Growth

FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
TT

Netflix Beats Subscriber Targets, Cautions on Ad Growth

FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018. REUTERS/Lucy Nicholson/File Photo

Netflix said on Thursday it added more than 8 million subscribers in its second quarter as the streaming service benefited from a password-sharing crackdown and the popularity of such titles as "Bridgerton," "Baby Reindeer" and "The Roast of Tom Brady."
While the subscriber gains topped analyst predictions of 5 million, Netflix issued cautious guidance for the third quarter and said its advertising business would not become a primary driver of revenue growth until at least 2026, said Reuters.
Netflix shares reversed initial losses after it reported results to trade up 1% in after-hours trading. The stock has surged nearly a third so far this year.
"Netflix is still the best and most profitable streaming company out there, but with technology stocks generally retreating over the last several days, some investors may sell on the generally good news and taking profits now while waiting for a possible better re-entry point for the stock," said Michael Ashley Schulman, chief investment officer at Running Point Capital.
The streaming video pioneer is facing saturation in the United States and plans to stop regularly reporting new subscriber additions next year. Investors have been zeroing in on the company's relatively new advertising business as a potential source of growth.
On Thursday, Netflix said third-quarter subscriber gains would be lower than the comparable period in 2023 when it had just started the password clamp-down.
The company also said its vice president of ad sales, Peter Naylor, was departing.
Third Bridge analyst Jamie Lumley said Netflix's advertising business "has yet to prove itself from a revenue standpoint."
"Our experts highlight that Amazon has made a much bigger splash in the ad market and Netflix needs to continue working on scale in this segment if it wants to be a major player," Lumley said.
For April through June, Netflix posted diluted per-share earnings of $4.88, compared with consensus forecasts of $4.74 a share, according to LSEG. Revenue for the quarter reached $9.56 billion, in line with estimates.
At the end of June, the new sign-ups brought the total number of global Netflix subscribers to more than 277 million.
Netflix said its ad tier membership grew 34% from the prior quarter, but it did not say how many subscribers chose that option.
"Our ad business is growing nicely and is becoming a more meaningful contributor to our business," Netflix said in a letter to investors. "But building a business from scratch takes time - and coupled with the large size of our subscription revenue - we don't expect advertising to be a primary driver of our revenue growth in 2024 or 2025."
On a post-earnings video, Netflix Chief Financial Officer Spencer Neumann said the company's advertising business is "growing nicely," but it is building off a small base.
"It's a meaningful contributor," Neumann said. "And then we get (to) '26 and beyond, it can be even more meaningful, and hopefully comes to the point where it's a primary contributor."
The company said it expects third-quarter revenue growth of 14% compared with a year ago.
Three years into its videogame initiative, Netflix said it planned to release a multiplayer game based on "Squid Game" later this year when it debuts Season Two of the dystopian Korean series. It also plans games tied to "Emily in Paris" and "Selling Sunset."