Gupshup Launches WhatsApp-based Commerce Solution to Enable Mobile Storefronts for All Businesses

Gupshup Launches WhatsApp-based Commerce Solution to Enable Mobile Storefronts for All Businesses
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Gupshup Launches WhatsApp-based Commerce Solution to Enable Mobile Storefronts for All Businesses

Gupshup Launches WhatsApp-based Commerce Solution to Enable Mobile Storefronts for All Businesses

Gupshup, the leader in conversational messaging, today announced the launch of a WhatsApp-based commerce solution that can enable any business to create a digital “storefront” on WhatsApp. Businesses can enable conversational journeys across every stage of the buying process: pre-purchase, purchase, and post-purchase. Based on WhatsApp’s recently launched commerce capability, Gupshup can help a business manage the complete buying experience on WhatsApp. With more than two billion active monthly users in 180 countries using WhatsApp, it is the ideal conversational commerce platform for businesses. This full-featured commerce solution also leverages Gupshup's recently launched 1-Click Bill Pay feature, which enables businesses to collect payments via WhatsApp and other messaging apps.

With Gupshup’s WhatsApp-based commerce solution, a business can create a product catalog on WhatsApp, converse with customers via AI-powered chatbots for product discovery, guide them through checkout and payment, and support them 24/7 with chatbots and live agents. New interactive elements such as multi-product messages make it simpler for businesses to showcase their offerings through the store’s catalog.

This enables businesses to present their offerings through structured experience with images and organized product details. Customers can also add preferred items to their carts on WhatsApp, interact with the businesses in real time, and make payment through Gupshup’s recently launched 1-Click Bill Pay link, all without leaving the chat window. Many businesses already leverage WhatsApp for pre-purchase and post-purchase journeys, and with the newly available Commerce features, they can now manage the entire buying journey for customers on the world’s most popular messaging app.

A few interesting facts about WhatsApp for Business 1:
“Gupshup offers the most advanced, comprehensive, and easy-to-use conversational commerce platform,” said Gaurav Kachhawa, Chief Product Officer, Gupshup. “Our goal is to enable every business, large and small, to get started with commerce through WhatsApp quickly and easily as well as realize the full potential of this capability to transform their business.”

“As one of the earliest Solution Provider partners of WhatsApp, we have already helped thousands of businesses across the world go live on WhatsApp Business. Our knowledgeable sales and solutions teams, along with a network of global partners, help businesses accelerate their digital transformation,” explained Ravi Sundararajan, COO, Gupshup. “We are seeing strong demand for the new Commerce features, and the early results for businesses are promising. This is certainly going to revolutionize the way businesses conduct e-commerce.”



Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
TT

Apple and Google Face UK Investigation into Mobile Browser Dominance

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake

Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new UK digital rules taking effect next year.

The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said, The AP reported.

“This technology is not able to fully take off on iOS devices,” the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on “mobile ecosystems.”

The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers “the clearest or easiest option.”

And it said that the a revenue-sharing deal between the two US Big Tech companies “significantly reduces their financial incentives” to compete in mobile browsers on Apple's iOS operating system for iPhones.

Both companies said they will “engage constructively” with the CMA.

Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

Google said the openness of its Android mobile operating system “has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's “committed to open platforms that empower consumers.”

It's the latest move by regulators on both sides of the Atlantic to crack down on the dominance of Big Tech companies. US federal prosecutors this week unveiled their proposals to force Google to sell off its Chrome browser as they target its monopoly in online search.

The CMA's final report is due by March. The watchdog indicated it would recommend using the UK's new digital competition rulebook set to take effect next year, which includes new powers to rein in tech companies, to prioritize further investigation into Apple’s and Google’s “activities in mobile ecosystems."