A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
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A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)

The mascot Bing Dwen Dwen has been an unexpected star of the Beijing Olympics but the roly-poly panda's fame may prove fleeting after the Feb. 20 closing ceremony.

Bing Dwen Dwen, which translates to "Ice Panda", made little splash when introduced about two-and-a-half years ago, eliciting a collective yawn from social media over yet another panda character for a big Chinese event.

It was propelled to stardom on Feb. 2, when Japanese television journalist Gido Tsujioka showed Bing Dwen Dwen-themed items during a broadcast, a clip of which went viral.

Related topic views that day reached 300 million on China's Weibo social media platform, from 760,164 a day earlier. They doubled again on Feb. 4, the day of the Olympics opening ceremony, and have averaged 400 million since.

Games organizers were caught unprepared, with thousands of fans lining up in sub-freezing temperatures to buy merchandise - from magnets and key chains to bags and stuffed toys - and factories scrambling to make more.

Chinese media fueled the frenzy, showing footage of soldiers marching in front of a Bing Dwen Dwen figure at the base of Mount Everest, while an officially licensed store was selling a limited edition version encrusted in fake diamonds for 2,022 yuan ($315).

Many people wrote online that queuing up for and buying the merchandise is their way of engaging with the Games. Because of COVID-19, no ordinary spectators have been allowed to watch the sports and the torch relay was shortened to three days and off-limits to spectators.

Organizers have not disclosed sales figures but some analysts estimate revenue from Beijing Olympic licensed products could reach 2.5 billion yuan ($395 million).

Bing Dwen Dwen's turn in the spotlight has not been without incident.

State broadcaster CCTV was criticized on social media after a male reporter conducted an interview in a Bing Dwen Dwen suit. Weibo users complained that it ruined the mascot's cuteness by speaking and violated the International Olympic Committee's guideline that mascots are gender neutral. The segment was later removed from the broadcaster's website.

Scalpers were punished for selling merchandise at inflated prices and on Monday, the China Youth Daily reported that a woman selling pirated Bing Dwen Dwen merchandise was jailed for a year and fined 40,000 yuan.

While scarcity has contributed to Bing Dwen Dwen's appeal, organizers have promised to boost supplies. Reports on Sunday of new merchandise arriving in Beijing led to speculation the frenzy would soon cool.

One Weibo user said Bing Dwen Dwen gear would become like masks - in hot demand when COVID started, cheap and plentiful now. Others posted photos of their neglected 2008 Beijing Games memorabilia.

"I don't know how long Bing Dwen Dwen can maintain its fame. I cannot get one now, but I guess it will soon be two-for-one once it's over the hill," one person wrote.



Germany Goes Nuts for Viral 'Dubai Chocolate’

Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
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Germany Goes Nuts for Viral 'Dubai Chocolate’

Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)

When Ali Fakhro lays out a row of pistachio-filled chocolate bars in the morning at his bakery in Berlin, he knows they will be gone in a matter of hours.

Inspired by the viral success of the crunchy delicacy known as "Dubai chocolate", Fakhro, 32, hunted down a recipe and began making his own version two months ago.

"On the first day I made 20 bars, but they went fast. The next day, I made 50 -- all gone too," he said.

So-called Dubai chocolate was invented in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.

The chunky treat consists of a blocky, hand-decorated chocolate bar with various quirky fillings -- the signature flavor being a rich pistachio cream.

The treat went viral when TikTok food influencer Maria Vehera posted a video of herself eating a bar in her car, which has since been viewed more than 100 million times.

The real thing is only available to local customers in limited quantities, but the trend has led to an explosion of copycat versions of the chocolate around the world.

Shop owner Ali Fakhro prepares Dubai chocolate at his Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)

- Queueing in the cold -

Fakhro, who runs Abu Khaled Sweets in Berlin, experimented "several times" with different recipes before finally landing on the right ingredient to give the pistachio cream its famous crunch -- a finely shredded Middle Eastern pastry known as kataif.

Germans have been scrambling to get their hands on the chocolate with bars selling for over 100 euros ($104) on the internet.

Last week, a 31-year-old man was caught by customs attempting to smuggle 45 kilograms of the sweet treat into Germany from Switzerland.

When Swiss manufacturer Lindt launched its own version of the Dubai chocolate in Germany this month, customers queued for hours in the cold to get their hands on a bar.

At up to 20 euros per bar, the delicacy is far more expensive than your average chocolate bar -- but that didn't seem to be putting anyone off.

"I waited 10 hours. I've been here since midnight just to taste this chocolate," 18-year-old student Leon Faehnle told AFP outside a Lindt shop in Stuttgart.

Customers line-up in front of a branch of chocolate producer Lindt before the sale of 100 Dubai Chocolate bars starts in Stuttgart, southern Germany, on November 15, 2024. (AFP)

- 'Easy money' -

Lindt launched the chocolate in Germany with 1,000 numbered bars in 10 shops, a spokesman for the group told AFP, and is planning a similar launch in Austria on November 30.

Dubai chocolate has also been a hit in France, with a version by chocolatier Jeremy Bockel on show at the Salon du Chocolat in Paris earlier this month.

Yannick Burkhard, 21, queued for three hours in Stuttgart to get his hands on the chocolate -- but is not planning to eat any of it himself. Instead, he will sell it on the internet.

"I would never pay that much for this. It's quick and easy money," he said with a smile.

"This bar cost 15 euros, but it can sell for almost 100 euros... There are lots of offers on eBay, up to 300 euros," said a customer who gave his name only as Lucas, 24.

Faehnle had a more wholesome plan for his bars as he exited the shop in Stuttgart beaming with pride at his purchase.

"Now I'm going to go home and share them with my grandparents," he said.