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A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
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A Mascot Star Is Born: Bing Dwen Dwen’s Rise from Obscurity

A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)
A person poses for pictures in front of an installation featuring Bing Dwen Dwen, the Beijing 2022 Winter Olympic Mascot amidst a snowfall on a street in Beijing, China February 13, 2022. (Reuters)

The mascot Bing Dwen Dwen has been an unexpected star of the Beijing Olympics but the roly-poly panda's fame may prove fleeting after the Feb. 20 closing ceremony.

Bing Dwen Dwen, which translates to "Ice Panda", made little splash when introduced about two-and-a-half years ago, eliciting a collective yawn from social media over yet another panda character for a big Chinese event.

It was propelled to stardom on Feb. 2, when Japanese television journalist Gido Tsujioka showed Bing Dwen Dwen-themed items during a broadcast, a clip of which went viral.

Related topic views that day reached 300 million on China's Weibo social media platform, from 760,164 a day earlier. They doubled again on Feb. 4, the day of the Olympics opening ceremony, and have averaged 400 million since.

Games organizers were caught unprepared, with thousands of fans lining up in sub-freezing temperatures to buy merchandise - from magnets and key chains to bags and stuffed toys - and factories scrambling to make more.

Chinese media fueled the frenzy, showing footage of soldiers marching in front of a Bing Dwen Dwen figure at the base of Mount Everest, while an officially licensed store was selling a limited edition version encrusted in fake diamonds for 2,022 yuan ($315).

Many people wrote online that queuing up for and buying the merchandise is their way of engaging with the Games. Because of COVID-19, no ordinary spectators have been allowed to watch the sports and the torch relay was shortened to three days and off-limits to spectators.

Organizers have not disclosed sales figures but some analysts estimate revenue from Beijing Olympic licensed products could reach 2.5 billion yuan ($395 million).

Bing Dwen Dwen's turn in the spotlight has not been without incident.

State broadcaster CCTV was criticized on social media after a male reporter conducted an interview in a Bing Dwen Dwen suit. Weibo users complained that it ruined the mascot's cuteness by speaking and violated the International Olympic Committee's guideline that mascots are gender neutral. The segment was later removed from the broadcaster's website.

Scalpers were punished for selling merchandise at inflated prices and on Monday, the China Youth Daily reported that a woman selling pirated Bing Dwen Dwen merchandise was jailed for a year and fined 40,000 yuan.

While scarcity has contributed to Bing Dwen Dwen's appeal, organizers have promised to boost supplies. Reports on Sunday of new merchandise arriving in Beijing led to speculation the frenzy would soon cool.

One Weibo user said Bing Dwen Dwen gear would become like masks - in hot demand when COVID started, cheap and plentiful now. Others posted photos of their neglected 2008 Beijing Games memorabilia.

"I don't know how long Bing Dwen Dwen can maintain its fame. I cannot get one now, but I guess it will soon be two-for-one once it's over the hill," one person wrote.

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Scientists Seek Miracle Pill to Stop Methane Cow Burps

A cow that's part of study on reducing methane emitted by cow burps stands in an exclosure at UC Davis in Davis, California on October 23, 2024. (AFP)
A cow that's part of study on reducing methane emitted by cow burps stands in an exclosure at UC Davis in Davis, California on October 23, 2024. (AFP)
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Scientists Seek Miracle Pill to Stop Methane Cow Burps

A cow that's part of study on reducing methane emitted by cow burps stands in an exclosure at UC Davis in Davis, California on October 23, 2024. (AFP)
A cow that's part of study on reducing methane emitted by cow burps stands in an exclosure at UC Davis in Davis, California on October 23, 2024. (AFP)

A scientist guides a long tube into the mouth and down to the stomach of Thing 1, a two-month-old calf that is part of a research project aiming to prevent cows from burping methane, a potent greenhouse gas.

Paulo de Meo Filho, a postdoctoral researcher at University of California, Davis, is part of an ambitious experiment aiming to develop a pill to transform cow gut bacteria so it emits less or no methane.

While the fossil fuel industry and some natural sources emit methane, cattle farming has become a major climate concern due to the sheer volume of the cows' emissions.

"Almost half of the increase in (global) temperature that we've had so far, it's been because of methane," said Ermias Kebreab, an animal science professor at UC Davis.

Methane, the second largest contributor to climate change after carbon dioxide, breaks down faster than CO2 but is more potent.

"Methane lives in the atmosphere for about 12 years" unlike carbon dioxide which persists for centuries, Kebreab said.

"If you start reducing methane now, we can actually see the effect on the temperature very quickly."

Filho uses the tube to extract liquid from Thing 1's rumen -- the first stomach compartment containing partially digested food.

Using the rumen liquid samples, the scientists are studying the microbes that convert hydrogen into methane, which is not digested by the cow but instead burped out.

A single cow will burp roughly 220 pounds (100 kilograms) of the gas annually.

- 'Social critters' -

Thing 1 and other calves receive a seaweed-supplemented diet to reduce methane production.

Scientists hope to achieve similar results by introducing genetically modified microbes that soak up hydrogen, starving methane-producing bacteria at the source.

However, the team proceeds cautiously.

"We can't just simply cut down methane production by removing" methane-making bacteria, as hydrogen could accumulate to the point of harming the animal, warned Matthias Hess, who runs the UC Davis lab.

"Microbes are kind of social critters. They really like to live together," he said.

"The way they interact and affect each other impacts the overall function of the ecosystem."

Hess's students test different formulas in bioreactors, vessels that reproduce microorganisms' living conditions in a stomach from movements to temperature.

- More productive cows -

The project is being carried out at UC Davis as well as UC Berkeley's Innovative Genomics Institute (IGI).

IGI scientists are trying to identify the right microbe -- the one they hope to genetically alter to supplant methane-producing microbes.

The modified microorganisms will then be tested at UC Davis in the lab and in the animals.

"Not only are we trying to reduce methane emissions, but you also increase the feed efficiency," said Kebreab.

"Hydrogen and methane, they are both energy, and so if you reduce that energy and redirect it to something else... we have a better productivity and lower emissions at the same time."

The ultimate goal is a single-dose treatment administered early in life, since most cattle graze freely and can't receive daily supplements.

The three research teams have been given $70 million and seven years to achieve a breakthrough.

Kebreab has long studied sustainable livestock practices and pushes back against calls to reduce meat consumption to save the planet.

While acknowledging this might work for healthy adults in developed nations, he pointed to countries like Indonesia, where the government is seeking to increase meat and dairy production because 20 percent of children under five suffer from stunted growth.

"We can't tell them to not eat meat," he said.