AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
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AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo

People cannot distinguish between a face generated by Artificial Intelligence – using StyleGAN2- and a real face, according to a study published in the journal Proceedings of The National Academy of Science.

Dr. Sophie Nightingale from Lancaster University and Professor Hany Farid from the University of California conducted experiments in which participants were asked to distinguish state of the art StyleGAN2 synthesized faces from real faces and what level of trust the faces evoked.

The results revealed that synthetically generated faces are not only highly photo realistic, but nearly indistinguishable from real faces and are even judged to be more trustworthy. The researchers warn of the implications of people’s inability to identify AI-generated images.
In the first experiment, 315 participants classified 128 faces taken from a set of 800 as either real or synthesized. Their accuracy rate was 48 percent.

In a second experiment, 219 new participants were trained and given feedback on how to classify faces. They classified 128 faces taken from the same set of 800 faces as in the first experiment – but despite their training, the accuracy rate only improved to 59 percent. The researchers decided to find out if perceptions of trustworthiness could help people identify artificial images.

A third study asked 223 participants to rate the trustworthiness of 128 faces taken the same set of 800 faces on a scale of 1 (very untrustworthy) to 7 (very trustworthy).

The average rating for synthetic faces was 7.7 percent more trustworthy than the average rating for real faces which is statistically significant.

“Perhaps most interestingly, we find that synthetically-generated faces are more trustworthy than real faces,” said Nightingale in a report.

To protect the public from “deep fakes”, Nightingale proposed guidelines for the creation and distribution of synthesized images. Safeguards could include, for example, incorporating robust watermarks into the image- and video-synthesis networks that would provide a downstream mechanism for reliable identification.



Google Hires Windsurf Execs in $2.4 Billion Deal to Advance AI Coding Ambitions

FILE PHOTO: A Google logo is seen at a company research facility in Mountain View, California, US, May 13, 2025. REUTERS/Carlos Barria/File Photo
FILE PHOTO: A Google logo is seen at a company research facility in Mountain View, California, US, May 13, 2025. REUTERS/Carlos Barria/File Photo
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Google Hires Windsurf Execs in $2.4 Billion Deal to Advance AI Coding Ambitions

FILE PHOTO: A Google logo is seen at a company research facility in Mountain View, California, US, May 13, 2025. REUTERS/Carlos Barria/File Photo
FILE PHOTO: A Google logo is seen at a company research facility in Mountain View, California, US, May 13, 2025. REUTERS/Carlos Barria/File Photo

Alphabet's Google has hired several key staff members from AI code generation startup Windsurf, the companies announced on Friday, in a surprise move following an attempt by its rival OpenAI to acquire the startup.

Google is paying $2.4 billion in license fees as part of the deal to use some of Windsurf's technology under non-exclusive terms, according to a person familiar with the arrangement. Google will not take a stake or any controlling interest in Windsurf, the person added.

Windsurf CEO Varun Mohan, co-founder Douglas Chen, and some members of the coding tool's research and development team will join Google's DeepMind AI division, Reuters reported.

The deal followed months of discussions Windsurf was having with OpenAI to sell itself in a deal that could value it at $3 billion, highlighting the interest in the code-generation space which has emerged as one of the fastest-growing AI applications, sources familiar with the matter told Reuters in June.

OpenAI could not be immediately reached for a comment.

The former Windsurf team will focus on agentic coding initiatives at Google DeepMind, primarily working on the Gemini project.

"We're excited to welcome some top AI coding talent from Windsurf's team to Google DeepMind to advance our work in agentic coding," Google said in a statement.

The unusual deal structure marks a win for backers for Windsurf, which has raised $243 million from investors including Kleiner Perkins, Greenoaks and General Catalyst, and was last valued at $1.25 billion one year ago, according to PitchBook.

Windsurf investors will receive liquidity through the license fee and retain their stakes in the company, sources told Reuters.

'ACQUIHIRE' DEALS

Google's surprise swoop mirrors its deal in August 2024 to hire key employees from chatbot startup Character.AI.

Big Tech peers, including Microsoft, Amazon and Meta, have similarly taken to these so-called acquihire deals, which some have criticized as an attempt to evade regulatory scrutiny.

Microsoft struck a $650 million deal with Inflection AI in March 2024, to use the AI startup's models and hire its staff, while Amazon hired AI firm Adept's co-founders and some of its team last June.

Meta took a 49% stake in Scale AI in June in the biggest test yet of this increasing form of business partnerships.

Unlike acquisitions that would give the buyer a controlling stake, these deals do not require a review by US antitrust regulators. However, they could probe the deal if they believe it was structured to avoid those requirements or harm competition. Many of the deals have since become the subject of regulatory probes.

The development comes as tech giants, including Alphabet and Meta, aggressively chase high-profile acquisitions and offer multi-million-dollar pay packages to attract top talent in the race to lead the next wave of AI.

Windsurf's head of business, Jeff Wang, has been appointed its interim CEO, and Graham Moreno, vice president of global sales, will be president, effective immediately.

The majority of Windsurf's roughly 250 employees will remain with the company, which has announced plans to prioritize innovation for its enterprise clients.