AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
TT
20

AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo

People cannot distinguish between a face generated by Artificial Intelligence – using StyleGAN2- and a real face, according to a study published in the journal Proceedings of The National Academy of Science.

Dr. Sophie Nightingale from Lancaster University and Professor Hany Farid from the University of California conducted experiments in which participants were asked to distinguish state of the art StyleGAN2 synthesized faces from real faces and what level of trust the faces evoked.

The results revealed that synthetically generated faces are not only highly photo realistic, but nearly indistinguishable from real faces and are even judged to be more trustworthy. The researchers warn of the implications of people’s inability to identify AI-generated images.
In the first experiment, 315 participants classified 128 faces taken from a set of 800 as either real or synthesized. Their accuracy rate was 48 percent.

In a second experiment, 219 new participants were trained and given feedback on how to classify faces. They classified 128 faces taken from the same set of 800 faces as in the first experiment – but despite their training, the accuracy rate only improved to 59 percent. The researchers decided to find out if perceptions of trustworthiness could help people identify artificial images.

A third study asked 223 participants to rate the trustworthiness of 128 faces taken the same set of 800 faces on a scale of 1 (very untrustworthy) to 7 (very trustworthy).

The average rating for synthetic faces was 7.7 percent more trustworthy than the average rating for real faces which is statistically significant.

“Perhaps most interestingly, we find that synthetically-generated faces are more trustworthy than real faces,” said Nightingale in a report.

To protect the public from “deep fakes”, Nightingale proposed guidelines for the creation and distribution of synthesized images. Safeguards could include, for example, incorporating robust watermarks into the image- and video-synthesis networks that would provide a downstream mechanism for reliable identification.



Google Hopes to Reach Gemini Deal with Apple this Year

FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
TT
20

Google Hopes to Reach Gemini Deal with Apple this Year

FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo
FILE PHOTO: Alphabet and Google CEO Sundar Pichai speaks to media following his meeting with Polish Prime Minister Donald Tusk (not pictured) at Google Campus in Warsaw, Poland, February 13, 2025. REUTERS/Aleksandra Szmigiel/File Photo

Google hopes to enter an agreement with Apple by the middle of this year to include its Gemini AI technology on new phones, CEO Sundar Pichai said in testimony at an antitrust trial in Washington on Wednesday.
Pichai testified in the Alphabet unit's defense against proposals by the US Department of Justice which include ending lucrative deals with Apple, Samsung, AT&T and Verizon to be the default search engine on new mobile devices, Reuters reported.
During questioning by DOJ attorney Veronica Onyema, Pichai said that while Google does not yet have an agreement with Apple to include its Gemini AI on iPhones, Pichai spoke with Apple CEO Tim Cook about the possibility last year.
A potential deal this year would see Google's Gemini AI included within Apple Intelligence, Apple's own set of AI features, Pichai said.
Google also plans to experiment with including ads in its Gemini app, Pichai said.
Prosecutors have sought to illustrate how Google could extend its dominance in online search to AI. Google maintained its monopoly in part by paying billions of dollars to wireless carriers and smartphone manufacturers, US District Judge Amit Mehta ruled last year.
The judge is now weighing what actions Google should take to restore competition. The outcome of the case could fundamentally reshape the internet by potentially unseating Google as the go-to portal for information online.
The DOJ and a broad coalition of state attorneys general are pressing for remedies including requiring Google to sell off its Chrome web browser, banning it from paying to be the default search engine and requiring it to share search data with competitors.
The data-sharing provisions would discourage Google from investing in research and development, Pichai testified on Wednesday.
Provisions that would require the company to share its search index and search query data are "extraordinary," and amount to a "defacto divestiture of our IP related to search," Pichai said.
"It would be trivial to reverse engineer and effectively build Google search from the outside," he said.
That would make it "unviable to invest in R&D the way we have for the past two decades," Pichai added.
Google has said it plans to appeal once the judge makes a final ruling.