AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
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AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo

People cannot distinguish between a face generated by Artificial Intelligence – using StyleGAN2- and a real face, according to a study published in the journal Proceedings of The National Academy of Science.

Dr. Sophie Nightingale from Lancaster University and Professor Hany Farid from the University of California conducted experiments in which participants were asked to distinguish state of the art StyleGAN2 synthesized faces from real faces and what level of trust the faces evoked.

The results revealed that synthetically generated faces are not only highly photo realistic, but nearly indistinguishable from real faces and are even judged to be more trustworthy. The researchers warn of the implications of people’s inability to identify AI-generated images.
In the first experiment, 315 participants classified 128 faces taken from a set of 800 as either real or synthesized. Their accuracy rate was 48 percent.

In a second experiment, 219 new participants were trained and given feedback on how to classify faces. They classified 128 faces taken from the same set of 800 faces as in the first experiment – but despite their training, the accuracy rate only improved to 59 percent. The researchers decided to find out if perceptions of trustworthiness could help people identify artificial images.

A third study asked 223 participants to rate the trustworthiness of 128 faces taken the same set of 800 faces on a scale of 1 (very untrustworthy) to 7 (very trustworthy).

The average rating for synthetic faces was 7.7 percent more trustworthy than the average rating for real faces which is statistically significant.

“Perhaps most interestingly, we find that synthetically-generated faces are more trustworthy than real faces,” said Nightingale in a report.

To protect the public from “deep fakes”, Nightingale proposed guidelines for the creation and distribution of synthesized images. Safeguards could include, for example, incorporating robust watermarks into the image- and video-synthesis networks that would provide a downstream mechanism for reliable identification.



ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
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ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa

OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.

The new shopping capability further blurs the line between AI chatbots and search engines, signaling OpenAI's ambition to compete with Google in a market the latter has controlled for decades.

"Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week," the San Francisco-based company said in a post on X.

Rolled out on Monday, the update allows shoppers to find and compare items through natural conversation, then connect directly to merchants for purchases.

"Instead of scrolling through pages of results, you can simply start a conversation," OpenAI's post said, adding that users could also ask follow-up questions or compare products.

ChatGPT's shopping feature initially focuses on fashion, beauty, and home electronics categories. Product recommendations are personalized and come from the web, not advertisements, OpenAI said.

To counter increasing competition from AI chatbots, Google has integrated its own Gemini assistant into search results, providing AI-generated answers above traditional website links.

The rivalry intensified last week when an OpenAI executive testified the company would consider purchasing Chrome if Google were forced to sell the browser as part of an ongoing US antitrust case.