Rare Steve Jobs Items Hit the Auction Block

A 1970s Allan Alcorn Atari Inc. employee ID and Atari Pong "Home Edition" prototype game console are pictured during a preview of items offered in RR Auction's "The Steve Jobs Revolution" sale, in New York City, U.S. March 8, 2022. (Reuters)
A 1970s Allan Alcorn Atari Inc. employee ID and Atari Pong "Home Edition" prototype game console are pictured during a preview of items offered in RR Auction's "The Steve Jobs Revolution" sale, in New York City, U.S. March 8, 2022. (Reuters)
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Rare Steve Jobs Items Hit the Auction Block

A 1970s Allan Alcorn Atari Inc. employee ID and Atari Pong "Home Edition" prototype game console are pictured during a preview of items offered in RR Auction's "The Steve Jobs Revolution" sale, in New York City, U.S. March 8, 2022. (Reuters)
A 1970s Allan Alcorn Atari Inc. employee ID and Atari Pong "Home Edition" prototype game console are pictured during a preview of items offered in RR Auction's "The Steve Jobs Revolution" sale, in New York City, U.S. March 8, 2022. (Reuters)

Items from the birth of Apple, home computing and video gaming are up for grabs at an auction, which will conclude on March 17.

The top lot from "The Steve Jobs Revolution: Engelbart, Atari, and Apple" auction is a July 1976 check to pay $3,430 for parts for the Apple 1 computer, signed by Apple founders Steve Jobs and Steve Wozniak.

"This is before they had any investors," explained Bobby Livingston, executive vice president at RR Auction, which is conducting the sale. "The reason it's signed by both of them is in their charter. Any expenses over $1,000, they both had to agree and here's the evidence."

The auction includes many items relating to Jobs, including high school photos and an application he had filled out for a job at Atari, which will also come as an NFT (non-fungible token).

"Steve did not sign very many things. He didn't like to sign objects. So his signature is very rare. It's actually one of the rarest signatures that collectors are interested in. So any time something comes up with Steve's signature on it, it goes for a lot of money," said Steven Levy, editor at large for Wired magazine, which focuses on emerging technologies.

The auction house said the items, including a quarter taken from one of the first Atari Pong video game machines and a 1960s Douglas Engelbart mouse, help tell the story of computer history.

"What makes these computers and video games so special is they're prototypes and they're very early models that are difficult to find. These items are being consigned to us by people from the Silicon Valley that were there when this whole computer revolution started," said Livingston.



Google Proposes Fresh Tweaks to Search Results in Europe

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
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Google Proposes Fresh Tweaks to Search Results in Europe

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)

Google has proposed more changes to its search results in Europe after some smaller rivals complained about lower traffic to their sites resulting from previous tweaks by the Alphabet unit and as EU antitrust regulators consider levying charges against the company under new EU tech rules.

Under the Digital Markets Act, Google is prohibited from favoring its products and services on its platform. The Act kicked in last year and is aimed at reining in the power of Big Tech.

The world's most popular internet search engine has since then tried to address conflicting demands from price-comparison sites, hotels, airlines and small retailers, among others. The latter three groups said their direct booking clicks have fallen by 30% due to recent Google changes.

"We have therefore proposed more changes to our European search results to try to accommodate these requests, while still meeting the goals set by the DMA," Google's legal director, Oliver Bethell, said in a blog post on Tuesday.

Changes include introducing expanded and equally formatted units allowing users to choose between comparison sites and supplier websites, new formats letting rivals show prices and pictures on their websites as well as new ad units for comparison sites.

"We think the latest proposal is the right way to balance the difficult trade-offs that the DMA involves," Bethell said.

For its search results in Germany, Belgium and Estonia, Google also plans to remove the map showing the location of hotels and the results beneath the map, similar to its old "ten blue links" format from years ago, as part of a short test to gauge users' interest.

"We're very reluctant to take this step, as removing helpful features does not benefit consumers or businesses in Europe," Bethell said.

Google has been in the European Commission's crosshairs since March. DMA violations can cost companies as much as 10% of their annual global turnover.