Burberry Celebrates British Culture in London Live Show Return

Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
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Burberry Celebrates British Culture in London Live Show Return

Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)

British luxury label Burberry returned to the London catwalk on Friday with its first in-person fashion show in two years, presenting menswear and womenswear collections that celebrated British culture.

Following digital presentations in past seasons due to the COVID-19 pandemic, Chief Creative Officer Riccardo Tisci said he mixed different vibes for the autumn/winter 2022 lines, playing with the brand's classic camel trench looks.

"It was important for me to explore what it means to belong, how our roots influence our identity and how the power of community and togetherness is what truly brings meaning to the world," he said in a statement, also paying homage to London.

"The collection embodies an intangible essence that is Britishness, a unique fusion of honoring the beauty of the past, whilst also remaining focused on the future with thankfulness, hope and love."

Models wore trench coats with chain details, country-style outerwear, bodysuits, detailed checked skirts and twin sets paired with tight high platform boots.

The brand's classic check print in camel, red and black appeared on pleated dresses and skirts, while Tisci used Burberry's equestrian knight design and oak leaf crest as prints or embellishments.

For the evening, he reimagined a trench coat as a strapless gown, offered frocks trimmed with feathers and black velvet shirts worn with long skirts and tuxedo jackets. Shiny metallics decorated some designs.

Menswear featured puffer, aviator and tailored jackets, high-waisted trousers with corset-like laces, rugby shirts and jumpers with embellishments.

Some outfits had off-the-shoulder panels - in faux-fur, shearling or rib-knit. Accessories included baseball caps.



UK’s Boohoo to Stop Supplying US Customers Locally 

 A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020.  (Reuters)
A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. (Reuters)
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UK’s Boohoo to Stop Supplying US Customers Locally 

 A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020.  (Reuters)
A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. (Reuters)

Online fashion retailer Boohoo said on Wednesday it would stop supplying US customers from a site in Pennsylvania and return to fulfilling orders from Britain, in a strategy reversal it said would lead to an unquantified write-down.

Boohoo shares were down 2% in early trade, extending 2024 losses to 32%, after the British company said it would stop using the distribution center by Nov. 11, just over a year after it started operations there. It said it would sublet its space at the center, which is run by a third party.

CEO John Lyttle had previously described the site as a "complete gamechanger" as it would slash delivery times to shoppers in the US, Boohoo's largest overseas market.

However, the company said on Wednesday it would return to fulfilling all US orders from its automated center in Sheffield, northern England, enabling it to cut costs over the medium term and broaden its product offering to US shoppers.

"To us, the short life of the US warehouse ... is concerning, highlighting a naivety of the American market, along with a waste of time and resources," Shore Capital analysts said.

Boohoo said the move would result in a write-down on its balance sheet against the investments and costs associated with the US operation, as well as certain one-off exceptional cash costs. Further details will be given at its half-year results.

Analysts at Peel Hunt estimated a 34 million pounds ($44.5 million) capital expenditure write-off.

Boohoo said it "remains excited" about the opportunity in the US market and had been developing wider routes-to-market strategies, the first of which was the recent launch of its Nasty Gal brand in Nordstrom stores.

Boohoo said it was in advanced talks with major US brands over new routes to market for other brands within the group.

The company, like UK peer ASOS, was a winner during the pandemic, which drove a boom in online shopping. It has struggled since, hurt by supply chain problems, higher product returns, competition from rivals such as Shein and subdued consumer demand.