Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)
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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.

However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.

She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.

Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.

Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.

Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.

Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.

“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.

Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.



South African Fashion Retailer TFG Reports 4.6% Rise in Annual Profit

FILE PHOTO: A shopper walks past a Foschini store (owned by TFG) at a shopping center in Johannesburg, South Africa, November 11, 2022. REUTERS/Siphiwe Sibeko/File Photo
FILE PHOTO: A shopper walks past a Foschini store (owned by TFG) at a shopping center in Johannesburg, South Africa, November 11, 2022. REUTERS/Siphiwe Sibeko/File Photo
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South African Fashion Retailer TFG Reports 4.6% Rise in Annual Profit

FILE PHOTO: A shopper walks past a Foschini store (owned by TFG) at a shopping center in Johannesburg, South Africa, November 11, 2022. REUTERS/Siphiwe Sibeko/File Photo
FILE PHOTO: A shopper walks past a Foschini store (owned by TFG) at a shopping center in Johannesburg, South Africa, November 11, 2022. REUTERS/Siphiwe Sibeko/File Photo

South African fashion retailer TFG reported a 4.6% rise in annual earnings on Friday thanks to a rebound in sales in Africa in the second half of the year, store expansion and the acquisition of British chain White Stuff.

TFG, which also operates in Australia, said headline earnings per share rose to 10.15 rand ($0.57) in the year ended March 31, up from 9.707 rand. Gross profit was up 6.7% to a record 28.8 billion rand ($1.62 billion).

TFG Africa's sales rose 7% in the second half after falling 0.1% in the first half. For the full year, sales rose by 3.7%, Reuters said.

Group online sales now contribute 12% of total sales, driven by the "continued success of our Bash platform, which has reached profitability two years ahead of schedule - a very likely unique achievement in the South African retail space," TFG CEO Anthony Thunström said.

TFG's total group revenue rose by 4.1% to 62.6 billion rand for the year, while retail sales increased 3.6%, boosted by 8.7% sales growth in the second half after a 2% contraction in the first half, supported by store expansions across all territories and the acquisition of fashion and lifestyle retailer White Stuff in the UK.

In Britain, TFG's annual sales rose by 16.4% in pounds, following the acquisition, while TFG Australia continued to face difficult trading conditions, with sustained high inflation and interest rates impacting the consumer.

The retailer declared a final dividend of 230 cents per share.