Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)
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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.

However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.

She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.

Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.

Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.

Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.

Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.

“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.

Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.



Dior Appoints Jonathan Anderson as Design Chief for Women’s Wear and Haute Couture 

A security guard looks out from the store of French luxury goods company Dior on 5th Avenue in New York City, US, May 23, 2025. (Reuters)
A security guard looks out from the store of French luxury goods company Dior on 5th Avenue in New York City, US, May 23, 2025. (Reuters)
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Dior Appoints Jonathan Anderson as Design Chief for Women’s Wear and Haute Couture 

A security guard looks out from the store of French luxury goods company Dior on 5th Avenue in New York City, US, May 23, 2025. (Reuters)
A security guard looks out from the store of French luxury goods company Dior on 5th Avenue in New York City, US, May 23, 2025. (Reuters)

Dior is appointing its menswear designer Jonathan Anderson to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri and widening his role as it seeks to reignite sales, the LVMH-owned label said on Monday.

"Jonathan Anderson is one of the greatest creative talents of his generation. Its unique artistic signature will be a key asset for writing the next chapter of the Dior house's history," LVMH CEO Bernard Arnault said in a statement.

The French fashion house named Anderson, 40, in April as head of menswear designs, recruiting him from smaller LVMH label Loewe.

The award-winning Irish designer generated buzz around Loewe over the decade he spent at the Spanish label, thanks to quirky designs that caught the attention and praise of fashion critics.

Signature styles under his tenure include baggy, barrel-legged jeans priced at 800 euros ($909.92) and the compact Puzzle handbag, which sells for around 3,000 euros.

Anderson, whose departure from Loewe was announced in March, is one of several new high profile designers taking over some of the world's biggest fashion labels amid a wide-sweeping industry overhaul, including Chanel and Gucci.

The sector is struggling to pull out of a prolonged slump, weighed down by China's property crisis and economic uncertainty in the United States.

Top luxury houses are betting on new design direction to help rekindle interest from shoppers, who have pulled back on fashion as prices rise.

In his new role, Anderson succeeds Chiuri, 61, who was recruited in 2016. The first female creative director at the label, Chiuri relayed feminist messages and showcased artwork at her runway shows, which featured modern renditions of house classics, including Dior's famous, nipped-waist bar jackets, adding fluidity and sometimes a sporty flair to feminine gowns.