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NEOM Launches ENOWA to Accelerate Development of World-Class Energy and Water Systems

NEOM announced the launch of its subsidiary company ENOWA, which will lead the development of NEOM's world-class, sustainable energy and water systems. (Twitter)
NEOM announced the launch of its subsidiary company ENOWA, which will lead the development of NEOM's world-class, sustainable energy and water systems. (Twitter)
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NEOM Launches ENOWA to Accelerate Development of World-Class Energy and Water Systems

NEOM announced the launch of its subsidiary company ENOWA, which will lead the development of NEOM's world-class, sustainable energy and water systems. (Twitter)
NEOM announced the launch of its subsidiary company ENOWA, which will lead the development of NEOM's world-class, sustainable energy and water systems. (Twitter)

NEOM announced on Monday the launch of its subsidiary company ENOWA, which will lead the development of NEOM's world-class, sustainable energy and water systems.

Work to develop these utilities has begun to provide the critical infrastructure for NEOM's key projects: THE LINE, its revolutionary urban development; OXAGON, its reimagined industrial city; and TROJENA, its sustainable mountain tourism destination. OXAGON is actively seeking tenants for its manufacturing hub, and supply of energy and water is essential.

NEOM's goal is to ensure all residents and industries in NEOM are powered by affordable 100% renewable energy. This will be the first project in the world that enables this at scale, and NEOM will set the stage for other sustainability projects around the world.

ENOWA represents NEOM as the principal shareholder in the world's largest green hydrogen production plant in an equal joint venture with Air Products and ACWA Power. Coming onstream in 2025, the green hydrogen plant is expected to be the first of several similar plants to make NEOM a hub for green hydrogen production and innovation. The green hydrogen will be exported and used in NEOM for a variety of solutions, including fueling clean, autonomous electric vehicles.

NEOM's water and wastewater system is designed to be completely sustainable, delivering low-cost water to all residents and businesses in NEOM. Powered by 100% renewable energy, the advanced desalination plants will not put anything back into the sea and will deliver drinkable, mineralized water to all in NEOM, directly to the tap or out of a bottling plant.

A significant element of the desalination process is planned to be the production of valuable materials from seawater. The output of desalination, brine, is usually waste, but ENOWA plans to produce significant quantities of valuable, industrial materials such as industrial-grade salt, magnesium, and potassium, which can be sold commercially and effectively.

Saudi Minister of Environment, Water and Agriculture and Chairman of ENOWA Eng. Abdulrahman AlFadley said: "NEOM is committed to sustainability and the creation of a circular economy. This lies at the heart of the project, and it is vital to the nation too. It is central to Vision 2030 and the nation's goal for net zero emissions by 2060. The creation of ENOWA is a significant development for NEOM and the nation, and it will be the blueprint for developments elsewhere for years to come."

CEO of NEOM Nadhmi Al-Nasr, stated: "With the guidance and support of Crown Prince Mohammed bin Salman, we are working to make significant global impact through our businesses, projects and our subsidiaries. We welcome new investors and partners to collaborate with us through ENOWA and to help create a circular economy at scale powered by 100% renewable energy and with abundant water for residential and commercial needs."

"ENOWA’s innovative approach will create the blueprint for new, sustainable industries in Saudi Arabia whilst creating a vibrant economic sector. As a trendsetter, ENOWA will become the benchmark for integrated sustainable energy, water and hydrogen systems and extend its approach to other industries to grow the sustainability marketplace both in the region and abroad.”

Peter Terium, CEO of ENOWA, said: "Aligned with NEOM's approach to living in harmony with nature, our new company works in partnership with its environment to create a sustainable cycle. This will provide the resources to power a thriving, sustainable economy."

"Our vision is being brought to life by some of the best minds in the world, leaders in their respective fields, supported by the latest technology and innovation. We cannot and will not be able to do it alone. The challenges the world faces need global collaboration and we look forward to working with leaders around the world in the energy, hydrogen and water industries to drive innovation forward together."

NEOM's greenfield site, with no legacy infrastructure, puts innovation at the heart of ENOWA. It will serve as a catalyst and incubator for new companies, which can be wholly owned, or joint ventures.

ENOWA forms an integral part of NEOM's success. As NEOM pushes the boundaries of environmental sustainability through renewable energy and the treatment and management of water, it is rapidly becoming a global reference point for industry leaders.

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Japan, South Korea Hit with 25% Tariffs as Trump Ramps up Trade War in Letters to Leaders

After the US set a 25% tariff rate on Japan and South Korea, a Toyota sign is shown at a Toyota dealership in Tustin, California, US, July 7, 2025. (Reuters)
After the US set a 25% tariff rate on Japan and South Korea, a Toyota sign is shown at a Toyota dealership in Tustin, California, US, July 7, 2025. (Reuters)
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Japan, South Korea Hit with 25% Tariffs as Trump Ramps up Trade War in Letters to Leaders

After the US set a 25% tariff rate on Japan and South Korea, a Toyota sign is shown at a Toyota dealership in Tustin, California, US, July 7, 2025. (Reuters)
After the US set a 25% tariff rate on Japan and South Korea, a Toyota sign is shown at a Toyota dealership in Tustin, California, US, July 7, 2025. (Reuters)

US President Donald Trump on Monday began telling trade partners – from powerhouse suppliers like Japan and South Korea to minor players – that sharply higher US tariffs will start August 1, marking a new phase in the trade war he launched earlier this year.

The 14 countries sent letters so far, which included smaller US exporters like Serbia, Thailand and Tunisia, hinted at opportunities for additional negotiations while at the same time warning that any reprisal steps would be met with a like-for-like response.

"If for any reason you decide to raise your Tariffs, then, whatever the number you choose to raise them by, will be added onto the 25% that we charge," Trump said in letters, released on his Truth Social platform, to Japan and South Korea.

The higher tariffs, levied on US importers of foreign goods, take effect August 1, and notably will not combine with previously announced sector tariffs such as those on automobiles and steel and aluminum.

That means, for instance, that Japanese vehicle tariffs will remain at 25%, rather than the existing 25% auto sector tariff climbing to 50% with the new reciprocal rate as has occurred with some of Trump's tariffs.

The clock has been ticking for countries to conclude deals with the US after Trump unleashed a global trade war in April that has roiled financial markets and sent policymakers scrambling to protect their economies.

Trading partners got another reprieve as Trump signed an executive order on Monday extending the Wednesday deadline for negotiations to August 1.

Trump has kept much of the world guessing on the outcome of months of talks with countries hoping to avoid the hefty tariff hikes he has threatened.

The rate for South Korea is the same as Trump initially announced, while the rate for Japan is 1 point higher than the one announced on April 2. A week later, he capped all of the so-called reciprocal tariffs at 10% until Wednesday. Only two agreements have so far been reached, with Britain and Vietnam.

Wendy Cutler, vice president of the Asia Society Policy Institute, said it was unfortunate Trump was hiking tariffs on imports from two of the closest U.S. allies, but there was still time for a breakthrough in negotiations.

"While the news is disappointing, it does not mean the game is over," Cutler said. Trump said later Monday that the United States would impose 25% tariffs on goods from Tunisia, Malaysia and Kazakhstan; 30% on South Africa, Bosnia and Herzegovina; 32% on Indonesia; 35% on Serbia and Bangladesh; 36% on Cambodia and Thailand and 40% on Laos and Myanmar.

South Korea said it planned to intensify US trade talks and considers Trump's plan for a 25% tariff from August 1 as effectively extending a grace period on implementing reciprocal tariffs.

"We will step up negotiations during the remaining period to reach a mutually beneficial result to quickly resolve the uncertainties from tariffs," the country's Industry Ministry said. There was no response from the Japanese embassy in Washington.

MARKET DROP

US stocks fell in response, the latest market turmoil as Trump's trade moves have repeatedly whipsawed financial markets and sent policymakers scrambling to protect their economies.

US stocks were driven to near bear-market territory by his cascade of tariff announcements through the early spring but quickly rebounded to record highs in the weeks after he put the stiffest levies on hold on April 9.

The S&P 500 closed down about 0.8%, its biggest drop in three weeks. US-listed shares of Japanese automotive companies fell, with Toyota Motor closing down 4.0% and Honda Motor off by 3.9%. The dollar surged against both the Japanese yen and the South Korean won.

"Tariff talk has sucked the wind out of the sails of the market," said Brian Jacobsen, chief economist at Annex Wealth Management. Most of the announced tariff rates have been rounded down, he added, and the letters come across as "take it or leave it" offers.

US Treasury Secretary Scott Bessent said earlier on Monday he expected several trade announcements in the next 48 hours, adding that his inbox was full of countries' last-ditch offers.

TRADING BLOCS

The European Union will not be receiving a letter setting out higher tariffs, EU sources familiar with the matter told Reuters on Monday.

The EU still aims to reach a trade deal by July 9 after European Commission President Ursula von der Leyen and Trump had a "good exchange," a commission spokesperson said.

It was not clear, however, whether there had been a meaningful breakthrough in talks to stave off tariff hikes on the United States' largest trading partner.

The EU has been torn over whether to push for a quick and light trade deal or leverage its economic clout to negotiate a better outcome. It had already given up hopes for a comprehensive trade agreement before the July deadline.

Trump has also said he could impose a 17% tariff on EU food and agriculture exports. The president also threatened leaders of developing nations in the BRICS group, who are meeting in Brazil, with an additional 10% tariff if they adopt "anti-American" policies.

The group includes Brazil, Russia, India and China among others.