Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.



Wildfire Fanned by Strong Wind Rages in Forest Area Near Athens

A boy cools himself from the misting system of a cafe in Athens, Greece, June 28, 2024. REUTERS/Elias Marcou
A boy cools himself from the misting system of a cafe in Athens, Greece, June 28, 2024. REUTERS/Elias Marcou
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Wildfire Fanned by Strong Wind Rages in Forest Area Near Athens

A boy cools himself from the misting system of a cafe in Athens, Greece, June 28, 2024. REUTERS/Elias Marcou
A boy cools himself from the misting system of a cafe in Athens, Greece, June 28, 2024. REUTERS/Elias Marcou

Dozens of firefighters were battling on Saturday to stop a wildfire from spreading to a nature reserve in a mountainous forest area on the outskirts of the Greek capital, the fire service said.
About 80 firefighters assisted by 10 water-carrying planes were trying to control the fire on Mount Parnitha, some 20 km north of Athens, which was being fueled by gale-force winds, Reuters quoted a fire brigade official as saying.
A thick cloud of smoke could be seen in the sky over Athens, which is flanked by mountains, but a local governor said no homes were threatened by the fire.
"The situation is stable so far," a deputy governor for part of Athens, Costas Zobos, told state television.
With hot, windy conditions across much of the country, authorities advised people to stay out of forest areas. Winds are not expected to weaken before Sunday, meteorologists said.
Wildfires are common in the Mediterranean country, but they have become more devastating in recent years as summers have become hotter, drier and windier, which scientists link to the effects of climate change.
After last summer's deadly forest fires and following its hottest winter on record, Greece developed a new doctrine, which includes deploying an extra fire truck to each new blaze, speeding up air support and clearing forests.