Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.

This giant plant stinks to high heaven and warms up to about the temperature of a human body. It's the inflorescence of the titan arum, Amorphophallus titanum, a plant called a spadix that stands up to three metres tall, warms up to 36C at night and gives off the stench of a rotting corpse.

This wonder is actually a ruse to attract carrion flies and beetles to pollinate the small flowers that are tucked away at the base of the spadix inside a large bucket-shaped leafy wrapper, where the insects are trapped until the flowers are successfully pollinated, The Guardian reported.

A recent study revealed the plant’s pungent odours were made up of a stinky cocktail of sulphur chemicals, including the aptly named compound putrescine, which is given off by rotting animal carcasses.

This foul concoction is released only when the spadix warms up in short pulses.

The titan arum grows in the forests of Sumatra in Indonesia, and to add to its otherworldly qualities, the plant takes years to come into bloom for the first time, and when it does flower, the bloom only lasts a few days.

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands