Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.



Saudi Arabia Wins 6 Awards at 24th Arab Radio, TV Festival in Tunisia

The SBA achieved four radio and TV awards - SPA
The SBA achieved four radio and TV awards - SPA
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Saudi Arabia Wins 6 Awards at 24th Arab Radio, TV Festival in Tunisia

The SBA achieved four radio and TV awards - SPA
The SBA achieved four radio and TV awards - SPA

The 24th edition of the Arab Radio and Television Festival, held in Tunis, the capital of Tunisia, has come to a close. The festival was organized by the Arab States Broadcasting Union (ASBU) in collaboration with the Tunisian Radio and Television Establishment and ArabSat, SPA reported.
President of ASBU and CEO of the Saudi Broadcasting Authority (SBA) Mohammed bin Fahd Al-Harthi awarded the winners of the 24th edition. The SBA achieved four radio and TV awards, including the second prize in the health programs category for the "Mental Health: Violence in Schools” program.
In the TV category, Saudi Arabia won three awards, including the second prize in the news category for talk shows, honoring the Saudi street program on its episode about Vision 2030. The first prize in the general documentary films and programs category went to "Heritage in the Maqam of Hijaz." Additionally, the Saudi social drama series ‘Al-Arbaji 2’ secured the second position in the social series category.
Furthermore, the SBA was awarded the second prize in the 2024 news exchange competition and the second prize in the 2024 program exchange competition. Meanwhile, the festival honored the judging panels for its radio and television competitions and distributed the exchange awards.
The festival also featured the TV and radio program market and the ASBU Exhibition, where member institutions, private TV and radio networks, and production companies showcased their latest media, artistic, and cultural productions.