Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.



Missing Dog Returned to Family Home and Rang the Doorbell

Athena, a 4-year-old German Shepherd and Husky mix, escaped her home in Green Cove Springs, Florida, on Dec. 15 - The AP
Athena, a 4-year-old German Shepherd and Husky mix, escaped her home in Green Cove Springs, Florida, on Dec. 15 - The AP
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Missing Dog Returned to Family Home and Rang the Doorbell

Athena, a 4-year-old German Shepherd and Husky mix, escaped her home in Green Cove Springs, Florida, on Dec. 15 - The AP
Athena, a 4-year-old German Shepherd and Husky mix, escaped her home in Green Cove Springs, Florida, on Dec. 15 - The AP

After a nearly weeklong search, Athena found her way home to her Florida family in time for Christmas Eve and even rang the doorbell.

Athena, a 4-year-old German Shepherd and Husky mix, escaped her home in Green Cove Springs, Florida, on Dec. 15, prompting a search among the community and nearby towns for her. Her owner, Brooke Comer, said her family left for church that day and got a message from her neighbor with a picture of Athena outside the house.

Comer panicked. Her family rushed home to find her collar in the crate and no visible opening Athena could have gotten out from. How she escaped remains a mystery.

The next week's events continued to be an “unbelievable” story for Comer, where neighbors and community members from nearby towns would contact her from her missing dog ads and send any footage or photos where they may have spotted Athena. Based on all the alerts Comer got, it looked like Athena made a nearly 20-mile (32-kilometer) roundtrip while she was missing.

At every alert, Comer and her family would go to the spot within minutes and search for Athena — to no avail, according to The AP.

“She was the hide-and-seek all time grand champion,” Comer said. “With every sighting my heart jumped, and it honestly was excitement and then your heart's crushed because we were always one step behind.”

The entire search was a terrifying and scary experience for Comer, who was worried about where her already skittish dog could have gone or could have encountered. That was until 2:30 a.m. Christmas Eve, when she got a Ring video notification from her doorbell and her other dog began barking.

“I was kind of like in a daze, and the dog was barking, and as soon as I heard that ring, I looked at my phone and you could see in the video it was Athena and she was jumping at the door, ringing the doorbell,” Comer said.

As soon as Comer opened the door, Athena bolted inside and went to go lick her son's face, who was on the couch half-asleep. After that, she immediately grabbed her ball to play and shortly went to her cage to go back to sleep.

Comer said the experience gave so much hope because of the neighbors and the large community looking for Athena for the past week. The next plan was to get Athena a full exam, flea and tick treatments and a microchip.