Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.



Red Sea Film Festival Unveils ‘New Saudi, New Cinema’ Program for Filmmakers

The Red Sea International Film Festival
The Red Sea International Film Festival
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Red Sea Film Festival Unveils ‘New Saudi, New Cinema’ Program for Filmmakers

The Red Sea International Film Festival
The Red Sea International Film Festival

The Red Sea International Film Festival revealed Thursday the highlights of its fourth edition in December, introducing the "New Saudi, New Cinema" program dedicated for filmmakers.

The initiative is set to embody diversity and innovation in the vibrant Saudi cinematic landscape, illuminating authentic local narratives that delve deep into the rich tapestry of Saudi cultural identity and heritage.

This year’s program features a selection of 20 films, varying from fantasy to reality and showcasing the talents of Saudi creators. The movies exhibit compelling themes such as ambition, identity, music, and inherited narratives, while exploring the intricate dynamics of human relationships.

The program reflects the talented individuals’ potential in narrating unique stories in an innovative fashion, propelling the development and global resonance of Saudi cinema.

The films herald a fresh vision for the Saudi film industry, underscoring the unwavering support of the festival for Saudi filmmakers who have triumphed on the global stage. The festival stands as a premier platform for these visionaries to unveil their talents and creations to a worldwide audience.

Red Sea International Film Festival director of Arab programs and film classics Antoine Khalife highlighted the festival's steadfast dedication to presenting a program that mirrors the ever-evolving landscape of Saudi cinema. He expressed his enthusiasm in showcasing a diverse array of films this year, spanning animated features, narratives, and documentaries.