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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.

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Hanoi Declared World's Most Polluted City, Authorities Seek Action

Residential buildings are shrouded behind heavy air pollution in Hanoi on January 3, 2025. (Photo by Nhac NGUYEN / AFP)
Residential buildings are shrouded behind heavy air pollution in Hanoi on January 3, 2025. (Photo by Nhac NGUYEN / AFP)
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Hanoi Declared World's Most Polluted City, Authorities Seek Action

Residential buildings are shrouded behind heavy air pollution in Hanoi on January 3, 2025. (Photo by Nhac NGUYEN / AFP)
Residential buildings are shrouded behind heavy air pollution in Hanoi on January 3, 2025. (Photo by Nhac NGUYEN / AFP)

Vietnam's capital Hanoi has been covered in thick smog over recent weeks, putting it at the top of a list of the world's most polluted cities, as the government said it would push for more electric vehicles (EVs) to alleviate the problem.
Levels of hazardous small particles, known as PM2.5, were measured at 266 micrograms per cubic meter in Hanoi early on Friday, the highest reading among a list of most-polluted cities, according to AirVisual, which provides independent global air pollution information via a phone app.
The Southeast Asian country, a regional manufacturing hub with one of the fastest-growing economies in Asia, has reported severe air pollution in its major cities for years, particularly in Hanoi, Reuters said.
The thick smog is mostly caused by heavy traffic, trash burning and industrial activities.
"We the elderly can feel it very clearly when we suffer from respiratory problems that lead to breathing difficulties," Luu Minh Duc, a 64-year-old resident of the city, said. "The situation seems to get worse recently."
Young people are also complaining.
"At first I thought it was foggy ... but later I found out that it is actually fine dusts that reduce my vision and make me feel like it is not healthy to breathe," said 21-year-old student Nguyen Ninh Huong.
Speaking at a meeting with the transport ministry on Thursday, Deputy Prime Minister Tran Hong Ha called for an accelerated transition to electric vehicles (EVs) as part of the efforts to reduce pollution, state media reported.
So far Hanoi has a target for at least 50% of buses and 100% of taxis to be EVs by 2030.
"This is the responsibility of the state to the people, and there must be specific and timely actions," Ha was quoted as saying by the Tien Phong newspaper.
The ministries of natural resources, environment and health did not immediately respond to Reuters' requests for comment.