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For Auction: Marilyn’s Clothes, Thor’s Hammer, Cap’s Shield

This combination photo shows Marilyn Monroe on the set of "Something's Got To Give," in Los Angeles in April 1962, left, and a custom-made pale pink silk blouse worn by Monroe in "Let’s Make Love." The items is one of many pieces of Hollywood memorabilia up for action July 15 through July 17 at Julien’s Auctions. (AP Photo, left, Julien's Auctions via AP)
This combination photo shows Marilyn Monroe on the set of "Something's Got To Give," in Los Angeles in April 1962, left, and a custom-made pale pink silk blouse worn by Monroe in "Let’s Make Love." The items is one of many pieces of Hollywood memorabilia up for action July 15 through July 17 at Julien’s Auctions. (AP Photo, left, Julien's Auctions via AP)
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For Auction: Marilyn’s Clothes, Thor’s Hammer, Cap’s Shield

This combination photo shows Marilyn Monroe on the set of "Something's Got To Give," in Los Angeles in April 1962, left, and a custom-made pale pink silk blouse worn by Monroe in "Let’s Make Love." The items is one of many pieces of Hollywood memorabilia up for action July 15 through July 17 at Julien’s Auctions. (AP Photo, left, Julien's Auctions via AP)
This combination photo shows Marilyn Monroe on the set of "Something's Got To Give," in Los Angeles in April 1962, left, and a custom-made pale pink silk blouse worn by Monroe in "Let’s Make Love." The items is one of many pieces of Hollywood memorabilia up for action July 15 through July 17 at Julien’s Auctions. (AP Photo, left, Julien's Auctions via AP)

It may not be that Marilyn Monroe dress, but several gowns she donned for “Gentlemen Prefer Blondes” and “There’s No Business Like Show Business” are going up for auction this summer along with 1,400 other pieces of Hollywood history.

Over three days in July, Turner Classic Movies and Julien’s Auctions are teaming up to auction off items like Captain America’s shield from “Captain America: The First Avenger,” a two-piece Givenchy ensemble worn by Audrey Hepburn as Holly Golightly in “Breakfast at Tiffany’s” and Jules Winnfield’s “bad mother (expletive)″ wallet from “Pulp Fiction,” the organizations said Tuesday.

One of the six original Stormtrooper helmets from “Star Wars: A New Hope” is among the items being auctioned off. The helmet was used during the Tunisia shoot and later restored by Star Wars expert Gino Sabatino. A variety of props used in the Harry Potter films, like Draco Malfoy’s “Nimbus 2001” broomstick and Voldemort’s Elder Wand, are also up for bidding, as is the hammer used by Chris Hemsworth in “Thor: The Dark World.”

There will be special collections from the estates of James Garner, Robert Stack and Doris Day, as well as legendary editor Anne V. Coates’ marked scripts, including a never-before-seen glimpse into her Oscar-winning decision-making on David Lean’s “Lawrence of Arabia.” Other Coates items include her lined scripts for “The Elephant Man” and “Out of Sight.”

“Our fans crave a tangible connection to their passion and now they can satisfy that desire with these iconic costumes and unique memorabilia from the movies we air on TCM,” said TCM’s general manager Pola Changnon.

One of the biggest ticket items is a yacht once owned by JP Getty that was used in the exterior scenes of the film “Pal Joey,” starring Frank Sinatra, Rita Hayworth and Kim Novak. There are also costume jewelry options worn by Monroe, Hayworth, Judy Garland, Olivia de Havilland and Barbara Stanwyck from Joseff of Hollywood.

“Today marks an exciting milestone for Julien’s Auctions as our new collaboration with TCM will bring our world class collection of important Hollywood artifacts and our premium auctions to new heights and build on our reputation as the leading auction house to the stars,” said Martin Nolan, Executive Director of Julien’s Auctions.

The auction will run July 15 through July 17 at Julien’s Actions in Beverly Hills.

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Entertainment

Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."