CEO of Red Sea Film Festival Foundation: Saudi Arabia Will Rise to Unique Position in World Cinema

CEO of the Red Sea Film Festival Foundation Mohammed Al Turki.
CEO of the Red Sea Film Festival Foundation Mohammed Al Turki.
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CEO of Red Sea Film Festival Foundation: Saudi Arabia Will Rise to Unique Position in World Cinema

CEO of the Red Sea Film Festival Foundation Mohammed Al Turki.
CEO of the Red Sea Film Festival Foundation Mohammed Al Turki.

Mohammed Al Turki, CEO of the Red Sea Film Festival Foundation, is confident that Saudi Arabia is on its way to claiming a "unique" position on the world cinema map.

Asharq Al-Awsat sat down for an interview with Al Turki after last week's announcement of the establishment of the Red Sea Film Festival Foundation and his appointment as its CEO. The festival will hold its second edition in Jeddah from December 1-10.

"As a film producer, I look at cinema with eyes that are filled with passion and love," Al Turki told Asharq Al-Awsat. "My role as CEO lies in encouraging art and creativity and providing full support to filmmakers, both inside the Kingdom and beyond, with the hope of pushing the industry forward and ensuring that its thrives."

A thriving cinema industry reflects thriving civilization, culture and arts and it also connects different peoples with each other, he remarked.

He pledged to provide greater support to filmmakers, vowing to help remove obstacles in the industry and to provide the necessary fertile conditions to make films. He also pledged to provide programs, activities and events that encourage the industry.

"I also vow to build on the success of the first edition of the festival that will be the top and constant platform for their ambitions, innovations and cinematic projects," added Al Turki.

Future surprises
Many have wondered how the second edition of the Red Sea Film Festival will set itself apart from the first. Al Turki said the second edition will bring many surprises that will be announced at the appropriate time.

"As for now, we are working tirelessly in planning and preparing for the event," he continued. "We promise that these surprises will meet the hopes and expectations."

He acknowledged some challenges that were encountered during the inaugural edition. "We can confidently say that we have overcome them, exceeding all expectations. This motivates us to build on the success we have achieved."

"Based on this, the new edition will have many surprises, activities and programs. It will feature more guests and stars on our red carpet. More local, regional and international films will be screened and more talents will share the spotlight," he pledged.

Global map
Asked whether Saudi films are ready to compete for festival awards, Al Turki adamantly replied: "Absolutely. Saudi cinema has made admirable strides."

This culminated when "Scales" (Sayidat Al Bahr), by Saudi director Shahad Ameen, won the Verona Film Club Award at the 2019 76th Venice Film Festival. Seven years earlier, at the 69th edition of the festival, Haifaa Al Mansour's film, "Wadjda", won three awards at the event.

"We are aware that the path for Saudi cinema to prosper is still long, but it is still ongoing," Al Turki said, while acknowledging that the industry in the Kingdom was still "relatively new compared to some countries in the region or the world."

"Nevertheless, it is on its way to claiming a special position on the world cinema map given its unique language and cultural and social context," he added. "We can now see that it is glowing under the light of Saudi Crown Prince Mohammed bin Salman's Vision 2030."

Early passion
Al Turki recalled to Asharq Al-Awsat how he first entered the world of cinema.

"I have been passionate about movies from a very young age. I have always loved classical films, Disney movies, westerns, the James Bond franchise and others," he said.

"I admired these movies and they piqued my extreme interest, from the days of videotapes to DVDs," he added. "My father also played a role in feeding this passion as he was an avid moviegoer."

Al Turki said he went on to develop his passion by taking photography and filmmaking classes during high school.

During his university years, he blended business management with the film industry by pursuing a double major. After graduating, he landed a job outside the industry but kept his eye out for the right opportunity that would fulfill his passion and it was a film by director Zeina Durra, called "The Imperialists Are Still Alive" (2010).

"This was my ticket into entering the film industry and I soon forged my way forward as a producer," said Al Turki.

He would eventually make his way to Hollywood and international fame. He joined a major production company and among his first and most successful projects was director Nicholas Jarecki's "Arbitrage", starring Richard Gere, who earned a Golden Globe nomination for his role.

Al Turki joined the Red Sea Film Festival Foundation in 2020 with the purpose of supporting the growth of the cinema industry in Saudi Arabia. He focused on initiatives and activities that were aimed at supporting a new generation of Saudi and Arab talents and innovators.

As CEO, he is determined to develop the festival even further in wake of the success of the inaugural edition in December 2021 that attracted over 30,000 people and 3,155 professionals from the industry from around the world.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."