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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)

The Saudi Coffee Company announced Thursday the signing of a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage.

The agreement will help promote Saudi Arabia’s coffee product as one rooted in the past, present and future of Saudi society.

It will celebrate Saudi Arabia’s coffee heritage, support the development of the national coffee industry and empower local talents.

The company is a subsidiary of the Public Investment Fund established to transform Saudi Arabia’s Coffea Arabica into a global product.

“The Saudi Coffee Company is ramping up efforts to be a pioneer in developing the coffee industry in Saudi and celebrating coffee heritage with the Culinary Arts Commission,” Saudi Coffee Company CEO Raja al-Harbi said.

He stressed that the agreement is a major step that will help the company communicate its values and message to the public.

Mayada Badr, CEO of the Culinary Arts Commission, said: “Our cooperation agreement with Saudi Coffee Company aligns with our mission to share the richness of our culinary arts and traditions with the world. “

This agreement will further enhance the Kingdom’s long-standing legacy of coffee growing, underscoring the Company’s distinctive product, Badr added.

The terms of the agreement include plans to work across multiple platforms including content creation, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely.

It provides for collaborative work between the commission and the company in several areas, such as a program to develop a media library and local culinary arts stories and the designing and marketing of tourism routes for coffee plantations.

It will support Saudi coffee events and festivals, issue licenses to Saudi coffee experts, encourage local production, promote the company’s products in digital shops specializing in Saudi culinary arts, and set standards for the processing of coffee beans.

The Saudi Coffee Company’s vision is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup.

It will play a vital role in developing sustainable coffee production in Saudi Arabia’s southern region, home to the world-famous Coffea Arabica.

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India’s Monsoon Rains a Fifth Below Normal So Far

Indian commuters use umbrellas during a hot afternoon in Kolkata, India, 14 June 2024. (EPA)
Indian commuters use umbrellas during a hot afternoon in Kolkata, India, 14 June 2024. (EPA)
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India’s Monsoon Rains a Fifth Below Normal So Far

Indian commuters use umbrellas during a hot afternoon in Kolkata, India, 14 June 2024. (EPA)
Indian commuters use umbrellas during a hot afternoon in Kolkata, India, 14 June 2024. (EPA)

India's monsoon has delivered a fifth less rain than normal so far this season, the weather department said on Monday, in a worrying sign for the vital agricultural sector.

Summer rains, critical to economic growth in Asia's third-largest economy, usually begin in the south around June 1 before spreading nationwide by July 8, allowing farmers to plant crops such as rice, cotton, soybeans, and sugarcane.

India has received 20% less rainfall than normal since June 1, according to data compiled by the state-run India Meteorological Department (IMD), with almost all regions except for a few southern states seeing shortfalls and some northwestern states experiencing heat waves.

The rain shortfall in soybean, cotton, sugarcane, and pulses-growing central India has risen to 29%, while the paddy-growing southern region received 17% more rainfall than normal due to the early onset of the monsoon, according to the data.

The northeast has received 20% less rainfall than normal so far, and the northwest some 68% less.

The lifeblood of the nearly $3.5-trillion economy, the monsoon brings nearly 70% of the rain India needs to water farms and refill reservoirs and aquifers.

In the absence of irrigation, nearly half the farmland in the world's second-biggest producer of rice, wheat and sugar depends on the annual rains that usually run until September.

"The monsoon's progress is stalled. It has weakened. But when it revives and becomes active, it can erase the rain deficit in a short burst," an IMD official told Reuters.

The official sought anonymity because he was not authorized to speak to the media.

Heat wave conditions are likely to prevail in northern states for a few more days, but temperatures could start coming down from the weekend, the official added.

The maximum temperature in India's northern states is ranging between 42 and 47.6 degrees Celsius (107.6 to 117.7 degrees Fahrenheit), about 4-9 C above normal, the IMD data showed.