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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
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Saudi Coffee Company, Culinary Arts Commission Sign Agreement to Preserve Heritage

The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)
The Saudi Coffee Company signs a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. (Asharq Al-Awsat)

The Saudi Coffee Company announced Thursday the signing of a cooperation agreement with the Culinary Arts Commission to promote and preserve Saudi Arabia’s unique and diverse culinary heritage.

The agreement will help promote Saudi Arabia’s coffee product as one rooted in the past, present and future of Saudi society.

It will celebrate Saudi Arabia’s coffee heritage, support the development of the national coffee industry and empower local talents.

The company is a subsidiary of the Public Investment Fund established to transform Saudi Arabia’s Coffea Arabica into a global product.

“The Saudi Coffee Company is ramping up efforts to be a pioneer in developing the coffee industry in Saudi and celebrating coffee heritage with the Culinary Arts Commission,” Saudi Coffee Company CEO Raja al-Harbi said.

He stressed that the agreement is a major step that will help the company communicate its values and message to the public.

Mayada Badr, CEO of the Culinary Arts Commission, said: “Our cooperation agreement with Saudi Coffee Company aligns with our mission to share the richness of our culinary arts and traditions with the world. “

This agreement will further enhance the Kingdom’s long-standing legacy of coffee growing, underscoring the Company’s distinctive product, Badr added.

The terms of the agreement include plans to work across multiple platforms including content creation, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely.

It provides for collaborative work between the commission and the company in several areas, such as a program to develop a media library and local culinary arts stories and the designing and marketing of tourism routes for coffee plantations.

It will support Saudi coffee events and festivals, issue licenses to Saudi coffee experts, encourage local production, promote the company’s products in digital shops specializing in Saudi culinary arts, and set standards for the processing of coffee beans.

The Saudi Coffee Company’s vision is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup.

It will play a vital role in developing sustainable coffee production in Saudi Arabia’s southern region, home to the world-famous Coffea Arabica.

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US FAA Probes Reports of SpaceX Rocket Debris Landing in Turks and Caicos

SpaceX's Starship rocket is pictured after launching as seen from South Padre Island near Brownsville, Texas, US January 16, 2025. REUTERS/Gabriel V. Cardenas
SpaceX's Starship rocket is pictured after launching as seen from South Padre Island near Brownsville, Texas, US January 16, 2025. REUTERS/Gabriel V. Cardenas
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US FAA Probes Reports of SpaceX Rocket Debris Landing in Turks and Caicos

SpaceX's Starship rocket is pictured after launching as seen from South Padre Island near Brownsville, Texas, US January 16, 2025. REUTERS/Gabriel V. Cardenas
SpaceX's Starship rocket is pictured after launching as seen from South Padre Island near Brownsville, Texas, US January 16, 2025. REUTERS/Gabriel V. Cardenas

The US Federal Aviation Administration and officials from the Turks and Caicos Islands have launched probes into SpaceX's explosive Starship rocket test that sent debris streaking over the northern Caribbean and forced airlines to divert dozens of flights.

"There are no reports of public injury, and the FAA is working with SpaceX and appropriate authorities to confirm reports of public property damage on Turks and Caicos," said the FAA, which oversees private rocket launch activity, according to Reuters.

An upgraded version of SpaceX's Starship exploded in space over the Bahamas roughly eight minutes into the company's seventh flight test from Texas on Thursday. It sent fields of blazing debris for miles across the sky over the Turks and Caicos, a British Overseas Territory.

Residents in the South and North Caicos islands described to Reuters intense rumbling that shook the ground and said they received messages from friends in North Caicos who found charred pieces of what they believed to be Starship debris.

"My mirror and the walls were shaking," said Veuleiri Artiles, a woman who was working in South Caicos when the debris fell. "It was like when you're on an airplane... my ears were rattling."

"It felt like an earthquake," said Ibalor Calucin, who lives on the territory's Providenciales island. "It was scary... all of the people here in our apartment ran to the parking lot."

There is a "multi-agency investigation that is ongoing" into the Starship explosion, the commissioner of the Royal Turks and Caicos Islands Police Force, Fitz Bailey, told Reuters. He declined to comment on reports of public property damage from the debris.

The rumbling was from the many orange-glowing shards of debris from Starship's explosion that were breaking the sound barrier as they plunged through the atmosphere, sending loud booms thundering across the islands, according to seismic ground sensor data analyzed by Benjamin Fernando, a seismology researcher at Johns Hopkins University.

The rumbling in the ground "was about 10 millimeters per second, which is actually quite a lot," Fernando said. "That's a relatively substantial ground motion. It's comparable to a small earthquake."

The Starship rocket that exploded had multiple new onboard features flying for the first time and carried its first batch of mock satellites that were meant to be deployed in space.

SpaceX's Starship system launched from Boca Chica, Texas at 5:37 p.m. ET (2237 GMT) Thursday, flying east over the Gulf of Mexico. Starship separated from its Super Heavy booster as planned at 64 km (40 miles) in altitude, igniting its six engines to blast deeper into space.

The rocket was bound for a suborbital trajectory around Earth to re-enter the atmosphere over the Indian Ocean and attempt a propulsive landing on the water's surface.

But SpaceX lost communication with the rocket soon after its separation from Super Heavy and later confirmed its demise.

"Initial data indicates a fire developed in the aft section of the ship, leading to a rapid unscheduled disassembly," SpaceX said in a statement on its website.