Decisions about Pain, Reward Taken in Same Brain Region, Researchers Say

A file picture of an early medical model used to teach doctors the areas of the human brain. Photo: Reuters
A file picture of an early medical model used to teach doctors the areas of the human brain. Photo: Reuters
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Decisions about Pain, Reward Taken in Same Brain Region, Researchers Say

A file picture of an early medical model used to teach doctors the areas of the human brain. Photo: Reuters
A file picture of an early medical model used to teach doctors the areas of the human brain. Photo: Reuters

Imagine having to choose over and over between what you enjoy doing and the pain that it might cause you, whether physical or emotional. If you live with conditions such as depression, anxiety, or chronic pain, you are probably familiar with making these difficult choices on a daily or weekly basis. But surprisingly little is known about which areas of the brain are involved in decisions of this kind.

In a recent article published in the journal Proceedings of the National Academy of Sciences (PNAS), McGill University researchers show that the ventral striatum plays a crucial role when it comes to choices about future pain versus future profit.

Interestingly, this brain region has already been identified as being involved in motivation and rewards, but it has not been associated with pain until now. This discovery could advance treatments for a range of disorders.

To see which areas of the brain were activated during decisions about future pain and profit, participants in the recent study were asked to make choices, very quickly, that involved a certain (random) amount of pain in exchange for a certain (random) amount of profit – or vice versa.

As participants were asked to choose repeatedly (there were 100 trials) between succeeding offers of pain or profit, the researchers used brain scans to monitor areas of cerebral activity. They discovered that, although many different areas of the brain were associated with future pain or money offers, there was one particular region, the ventral striatum, that systematically activated or deactivated as a function of future pain or rewards.

By using machine-learning algorithms, the researchers were able to identify patterns of brain activity that allowed them not only to predict the levels of pain and reward on offer, but also whether or not the participants would accept or reject these offers. They were, in effect, watching the brain making decisions between future pain and profit.

“It was almost like seeing a dimmer switch moving up or down, depending on whether pain or profit was on offer,” said Mathieu Roy, an associate professor in McGill’s Psychology Department and the senior author on the paper.

“We found that when money was on offer, as expected, activity in the ventral striatum increased. But what was interesting was that activity in the same area of the brain decreased in proportion to the pain on offer,” he added.



Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.
This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes, said AFP.
Santorini is a key stopover of the Greek cruise experience. But with parts of the island nearing saturation, officials are considering restrictions.
Of the record 32.7 million people who visited Greece last year, around 3.4 million, or one in 10, went to the island of just 15,500 residents.
"We need to set limits if we don't want to sink under overtourism," Santorini mayor Nikos Zorzos told AFP.
"There must not be a single extra bed... whether in the large hotels or Airbnb rentals."
As the sun set behind the horizon in Oia, thousands raised their phones to the sky to capture the moment, followed by scattered applause.
For canny entrepreneurs, the Cycladic island's famous sunset can be a cash cow.
One company advertised more than 50 "flying dresses", which have long flowing trains, for up to 370 euros ($401), on posters around Oia for anyone who wishes to "feel like a Greek goddess" or spruce up selfies.
'Respect Oia'
But elsewhere in Oia's narrow streets, residents have put up signs urging visitors to respect their home.
"RESPECT... It's your holiday... but it's our home," read a purple sign from the Save Oia group.
Shaped by a volcanic eruption 3,600 years ago, Santorini's landscape is "unique", the mayor said, and "should not be harmed by new infrastructure".
Around a fifth of the island is currently occupied by buildings.
At the edge of the cliff, a myriad of swimming pools and jacuzzis highlight Santorini is also a pricey destination.
In 2023, 800 cruise ships brought some 1.3 million passengers, according to the Hellenic Ports Association.
Cruise ships "do a lot of harm to the island", said Chantal Metakides, a Belgian resident of Santorini for 26 years.
"When there are eight or nine ships pumping out smoke, you can see the layer of pollution in the caldera," she said.
Cruise ship limits
In June, Prime Minister Kyriakos Mitsotakis floated the possibility of capping cruise ship arrivals to Greece's most popular islands.
"I think we'll do it next year," he told Bloomberg, noting that Santorini and tourist magnet Mykonos "are clearly suffering".
"There are people spending a lot of money to be on Santorini and they don’t want the island to be swamped," said the pro-business conservative leader, who was re-elected to a second four-year term last year.
In an AFP interview, Tourism Minister Olga Kefalogianni echoed this sentiment and said: "We must set quotas because it's impossible for an island such as Santorini... to have five cruise ships arriving at the same time."
Local officials have set a limit of 8,000 cruise boat passengers per day from next year.
But not all local operators agree.
Antonis Pagonis, head of Santorini's hoteliers association, believes better visitor flow management is part of the solution.
"It is not possible to have (on) a Monday, for example, 20 to 25,000 guests from the cruise ships, and the next day zero," he said.
Pagonis also argued that most of the congestion only affects parts of the island like the capital, Fira.
In the south of the island, the volcanic sand beaches are less crowded, even though it is high season in July.
'I'm in Türkiye
The modern tourism industry has also changed visitor behavior.
"I listened (to) people making a FaceTime call with the family, saying 'I'm in Türkiye," smiled tourist guide Kostas Sakavaras.
"They think that the church over there is a mosque because yesterday they were in Türkiye."
The veteran guide said the average tourist coming to the island has changed.
"Instagram has defined the way people choose the places to visit," he said, explaining everybody wants the perfect Instagram photo to confirm their expectations.