Ferragamo Partners with Farfetch to Grow Online, Reach Younger Shoppers

A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
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Ferragamo Partners with Farfetch to Grow Online, Reach Younger Shoppers

A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)

Italian fashion house Salvatore Ferragamo said on Thursday it had struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence, targeting younger shoppers.

Ferragamo said it would use Farfetch's platform for its e-commerce and look to engage with a global Millennial and Gen Z luxury audience.

"Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally," said José Neves, the chief executive of Farfetch.

"Ferragamo's outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience."

Ferragamo, whose shoes have been worn by Hollywood legends such as Audrey Hepburn, has struggled in recent years to rejuvenate its image and appeal to younger luxury shoppers.

In its latest turnaround attempt, Ferragamo hired former Burberry Chief Executive Marco Gobbetti in January.

Gobbetti has pledged to double Ferragamo's sales to nearly 2.3 billion euros ($2.4 billion) in 2026 from last year by investing more in marketing and communication, renovating stores and improving technology and the group's supply chain.



Saudi Arabia, Japan Announce Partnership to Strengthen Fashion Cooperation

This initiative aligns with the commission's strategic pillars, which include educating local designers, developing the fashion ecosystem, and preserving cultural heritage
This initiative aligns with the commission's strategic pillars, which include educating local designers, developing the fashion ecosystem, and preserving cultural heritage
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Saudi Arabia, Japan Announce Partnership to Strengthen Fashion Cooperation

This initiative aligns with the commission's strategic pillars, which include educating local designers, developing the fashion ecosystem, and preserving cultural heritage
This initiative aligns with the commission's strategic pillars, which include educating local designers, developing the fashion ecosystem, and preserving cultural heritage

The Fashion Commission and the Japan External Trade Organization (JETRO) have announced a new partnership aimed at promoting innovation and sustainability in Saudi Arabia’s fashion sector.
This initiative aligns with the commission's strategic pillars, which include educating local designers, developing the fashion ecosystem, and preserving cultural heritage.
In this context, the Fashion Commission is hosting an exhibition at its headquarters in Riyadh, running from February 18 to February 20. The exhibition highlights the quality and creativity of Japanese textiles, with a focus on sustainable production methods.
The event features a series of interactive workshops offering valuable educational opportunities for Saudi designers and textile specialists. These workshops aim to equip participants with advanced skills and knowledge while fostering connections between Saudi talents and their Japanese counterparts. Additionally, they help expand professional networks, supporting the growth of local fashion brands.
The exhibition celebrates the rich cultural heritage of both Saudi Arabia and Japan by showcasing the integration of traditional techniques with modern design innovations. It aims to inspire a new generation of designers to explore the intersection of heritage and contemporary fashion.
Chief Executive Officer of the Fashion Commission Burak Cakmak affirmed that this partnership reflects the commission’s commitment to empowering local designers and strengthening the fashion sector. He noted that the exhibition marks a significant step in fostering creative dialogue between Saudi and Japanese talents while driving innovation toward a more responsible and sustainable future.
Managing Director of JETRO’s Riyadh office Shiro Akiyama emphasized that this collaboration strengthens the long-standing trade relations between the two countries and opens new avenues for mutual cooperation in the fashion and textile sectors.