China Adds Postscript to ‘Minions’ Showing Crime Doesn’t Pay

A woman wearing face mask walks by variety of Universal animation movie Minions toy figures on display for sale at the Chinese toy maker POP Mart store in Beijing, Tuesday, Aug. 23, 2022. (AP)
A woman wearing face mask walks by variety of Universal animation movie Minions toy figures on display for sale at the Chinese toy maker POP Mart store in Beijing, Tuesday, Aug. 23, 2022. (AP)
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China Adds Postscript to ‘Minions’ Showing Crime Doesn’t Pay

A woman wearing face mask walks by variety of Universal animation movie Minions toy figures on display for sale at the Chinese toy maker POP Mart store in Beijing, Tuesday, Aug. 23, 2022. (AP)
A woman wearing face mask walks by variety of Universal animation movie Minions toy figures on display for sale at the Chinese toy maker POP Mart store in Beijing, Tuesday, Aug. 23, 2022. (AP)

The latest “Minions” movie subtly reinforces a message for Chinese audiences that viewers in other countries won’t see: Crime doesn’t pay.

A postscript added to the version in Chinese cinemas says a villainous character, who ends the movie as a free man, is later jailed for 20 years.

Foreign films have long been targeted in China for references to subjects sensitive to the ruling Communist Party, such as Taiwan, the Dalai Lama and human rights. In recent years, China's film board appears to have expanded its purview to ensure that films deliver the right message, and not one deemed harmful.

That can be a challenge in a movie in which the central character is a villain. “Minions: The Rise of Gru” is a prequel that tells the story of the early years of Gru, the bumbling criminal plotter of the “Despicable Me” animated series.

The solution: Add individual postscripts about the characters, a series of them, interspersed with the credits at the end.

One says that Wild Knuckles, an older, mentor-like villain to the young Gru, was later bundled off to prison for 20 years because he tried to commit another crime. Before the credits, he simply drives off into a suburban horizon.

The postscript for Gru says he gives up evil, joins the good guys and, in his biggest accomplishment, is the father of three daughters.

The actual story, told in the original “Despicable Me” in 2010, is a bit more complicated. Gru adopts three orphan girls for his plot to steal the moon. But the adorable orphans, who see in him a dad, melt his icy heart.

Chinese movie bloggers pointed out the added postscripts in social media posts, drawing varying reactions. Some people said the additions were an overreaction to what is an animated comedy. Others said they demonstrated correct values, especially for kids.

“I think the ending with positive energy doesn’t have to exist at all,” said one cinema goer, Jenny Jian. “It’s totally unnecessary.”

Positive energy is a catch phrase that emerged in China about a decade ago and has been promoted by the Communist Party to push for uplifting messages from the media and the arts, according to the China Media Project, which monitors media trends.

The China Film Administration, which oversees the film board, did not respond to faxed questions. The distributors, China Film Co, and Huaxia Film Distribution Co., did not respond to emails.

China doesn't have a film rating system that assesses a movie's suitability for different audiences. Instead, authorities ask producers to delete or alter what they consider inappropriate before movies are approved for release.

“Minions: The Rise of Gru,” which has taken in 114 million yuan ($17 million) at the box since opening in China on Aug. 19, is hardly the first time Chinese authorities have altered a movie's end.

In “Peppermint,” a 2018 movie about a vigilante, the main character is handcuffed to a hospital bed. A sympathetic detective slips her a key and, in the final scene, the bed is empty with the handcuffs swinging open on its railing.

The truncated Chinese version ends with her still in bed, before she gets the key.



‘Wicked’ and ‘Gladiator’ Make Gravity-Defying Theater Debuts

 People wait to watch a screening of the film "Wicked" at the TCL Chinese Theater in Los Angeles, California, US, November 23, 2024. (Reuters)
People wait to watch a screening of the film "Wicked" at the TCL Chinese Theater in Los Angeles, California, US, November 23, 2024. (Reuters)
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‘Wicked’ and ‘Gladiator’ Make Gravity-Defying Theater Debuts

 People wait to watch a screening of the film "Wicked" at the TCL Chinese Theater in Los Angeles, California, US, November 23, 2024. (Reuters)
People wait to watch a screening of the film "Wicked" at the TCL Chinese Theater in Los Angeles, California, US, November 23, 2024. (Reuters)

With a combined $270 million in worldwide ticket sales, “Wicked” and “Gladiator II” breathed fresh life into a box office that has struggled lately, leading to one of the busiest moviegoing weekends of the year.

Jon M. Chu’s lavish big-budget musical “Wicked,” starring Ariana Grande and Cynthia Erivo, debuted with $114 million domestically and $164.2 million globally for Universal Pictures, according to studio estimates Sunday. That made it the third-biggest opening weekend of the year, behind only “Deadpool & Wolverine” and “Inside Out 2.” It’s also a record for a Broadway musical adaptation.

Ridley Scott’s “Gladiator II,” a sequel to his 2000 best picture-winning original, launched with $55.5 million in ticket sales. With a price tag of around $250 million to produce it, “Gladiator II” was a big bet by Paramount Pictures to return to the Coliseum with a largely new cast, led by Denzel Washington and Paul Mescal. While it opened with a touch less than the $60 million predicted in domestic ticket sales, “Gladiator II” has performed well overseas. It added $50.5 million internationally.

Going into the weekend, box office was down about 11% from last year and some 25% from pre-pandemic times. That meant this week's two headline films led a much-needed resurgence for theaters. With “Moana 2” releasing Wednesday, Hollywood might be looking at historic sales over the Thanksgiving holiday.

“This weekend’s two strong openers are invigorating a box office that fell apart after a good summer,” said David A. Gross, a film consultant who publishes a newsletter for Franchise Entertainment.

The collision of the two movies led to some echoes of the “Barbenheimer” effect of last year, when “Barbie" and “Oppenheimer” launched simultaneously. The nickname this time, “Glicked,” wasn’t quite as catchy and the cultural imprint was also notably less. Few people sought out a double feature this time. The domestic grosses in 2023 – $162 million for “Barbie” and $82 million for “Oppenheimer” – were also higher.

But the counter-programming effect was still potent for “Wicked” and “Gladiator II,” which likewise split broadly along gender lines. And it was again the female-leaning release – “Wicked,” like “Barbie” before it – that easily won the weekend. About 72% of ticket buyers for “Wicked” were female, while 61% of those seeing “Gladiator II” were male.

And while “Barbenheimer” benefitted enormously from meme-spread word-of-mouth, both “Wicked” and “Gladiator II” leaned on all-out marketing blitzes.

Both movies pulled out all the stops in global advertising campaigns that spanned everything from “Wicked” Mattel dolls (some of which led to an awkward recall) to an Airbnb cross-promotion with the actual Colosseum in Rome. For “Gladiator II,” Paramount even took the unusual step of simultaneously running a one-minute trailer on more than 4,000 TV networks, radio station and digital platforms.

Though “Wicked” will face some direct competition from “Moana 2,” it would seem to be better set up for a long and lucrative run in theaters. Even at 2 hours and 40 minutes, the film has had mostly stellar reviews. Audiences gave it an “A” on CinemaScore. The reception for “Wicked” has been strong enough that Oscar prognosticators expect it to be a contender for best picture at the Academy Awards, among other categories.

Producers, perhaps sensing a hit, also took the step of splitting “Wicked” in two. Part two, already filmed, is due out next November. Each “Wicked” installation cost around $150 million to make.

“Gladiator II” has also enjoyed good reviews, particularly for Washington's charismatic performance. Audience scores, though, were weaker, with ticket buyers giving it a “B” on CinemaScore. “Gladiator II” will make up for some of that, however, with robust international sales. It launched in many overseas markets a week ago, earning $87 million before landing in North America.