‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
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‘Lord of the Rings’ Prequel Is Amazon Prime Video’s Biggest Premiere

Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP
Jeff Bezos and Lauren Sanchez in London on August 30, 2022 Niklas HALLE'N AFP

Amazon announced Saturday that its big budget series "The Lord of the Rings: The Rings of Power," based on the works of J.R.R. Tolkien, had marked the biggest premiere in the history of Prime Video -- with 25 million viewers.

With this flagship production that started streaming Friday, Prime Video aims to counter the lure of HBO and its prequel to the hit series "Game of Thrones", "House of the Dragon", which began airing on August 21.

HBO also has said it had its best premiere, with its prequel, with nearly 10 million viewers in the United States alone, AFP reported.

"The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video," a company statement said. It has aired the first two episodes.

"It is somehow fitting that Tolkien's stories -- among the most popular of all time, and what many consider to be the true origin of the fantasy genre -- have led us to this proud moment," said Jennifer Salke, head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to play in the ultra-competitive streaming landscape, where Netflix, Disney+ and HBO Max are already battling it out.

"The Rings of Power" is set during Tolkien's Second Age in Middle-earth, thousands of years before the events of "The Hobbit" and "Lord of the Rings", Tolkien's cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should top one billion dollars by far.



In Their 80s, These South Korean Women Learned Reading and Rap

Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
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In Their 80s, These South Korean Women Learned Reading and Rap

Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)
Park Jeom-sun, 82, leader of Suni and the Seven Princesses, adjusts her hat in a mirror during the opening ceremony of the Korean alphabet, "Hangeul Week" at Gwanghwamun square in Seoul, South Korea, Friday, Oct. 4, 2024. (AP Photo/Lee Jin-man)

Wearing an oversized bucket hat, silver chains and a black Miu Miu shirt, 82-year-old Park Jeom-sun gesticulates, her voice rising and falling with staccato lines about growing chili peppers, cucumbers and eggplants.
Park, nicknamed Suni, was flanked by seven longtime friends who repeated her moves and her lines. Together, they're Suni and the Seven Princesses, South Korea 's latest octogenarian sensation. With an average age of 85, they're probably the oldest rap group in the country, The Associated Press said.
Born at a time when women were often marginalized in education, Park and her friends were among a group of older adults learning how to read and write the Korean alphabet, hangeul, at a community center in their farming village in South Korea’s rural southeast.
They were having so much fun that they started dabbling with poetry. They began writing and performing rap in summer last year.
Suni and the Seven Princesses enjoy nationwide fame, appearing in commercials and going viral on social media. South Korean Prime Minister Han Duck-soo sent them a congratulatory message last month on their first anniversary, praising their passion for learning.
At a road near their community center in Chilgok on Thursday, Park and her friends were rehearsing for a performance Friday evening in the capital, Seoul, where they were invited to open an event celebrating hangeul heritage.
“Picking chili peppers at the pepper field, picking cucumbers at the cucumber field, picking eggplants at the eggplant field, picking zucchini at the zucchini field!” the group rapped along with Park. "We’re back home now and it feels so good!”
Park said the group usually practices two or three times a week, more if they're preparing for a show.
On Friday, hundreds of people applauded and cheered, and then the group lined up for a photo with South Korean Culture Minister Yu In Chon.
Park talked about the joy of learning to read, saying she can now “go to the bank, ride the bus and go anywhere” she wants without someone helping her.
“During and after the Korean War, I couldn’t study because of the social atmosphere, but I started learning hangeul in 2016,” Park said, referring to the devastating war between North and South Korea from 1950 to 1953. “Being introduced to rap while learning hangeul has made me feel better, and I thought it would help me stay healthy and avoid dementia.”
Kang Hye-eun, Park’s 29-year-old granddaughter and a local healthcare worker who helps older adults, said she was proud to see her grandmother on television and in viral videos.
“It’s amazing that she got to know hangeul like this and has started to rap,” she said.