Ukraine Designer Evokes the Pain of War at NY Fashion Show

The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
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Ukraine Designer Evokes the Pain of War at NY Fashion Show

The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP

Fashion shows rarely begin with a moment of silence, but that is what Ukrainian designer Svitlana Bevza did Tuesday night for her country to decry the Russian invasion.

She went on to present a collection rich in patriotic symbols.

Bevza is an old hand at New York's Fashion Week, where she has appeared since 2017. She is based in Kyiv and has her workshops there but was forced to leave after the invasion in late February, and its endless explosions and sirens, to protect her two children.

Her husband Volodymyr Omelyan, a politician who was a government minister from 2016 to 2019, stayed home to fight. You can see him on her Instagram account, dressed in military garb and carrying a gun, AFP reported.

Bevza's spring-summer collection, entitled 'Fragile motherland" and unveiled at a building on Wall Street, was highly political. The blue and yellow Ukrainian flag was projected onto a wall.

"Some people maybe do not understand that this is going for real. And today is the 202nd day of war in Ukraine. And there's thousands of people dead," she told AFP.

"I was forced to leave the country with my kids. And my husband is at war," she added.

She presented tops that are sensual when worn with skirts or pants but still recall bullet-proof vests. Some look like shields that expose the shoulders and navel.

Grains of wheat -- symbols of fertile Ukraine as a bread basket to the world -- have a narrative stream through the collection. A Bevza necklace depicts them, charred black because "a lot of wheat was burned by Russians," she said.

The ample cut of some of her skirts also recalls the fit of Ukrainian farm women harvesting wheat.

"There is a deep sacred meaning of the bread itself and the wheat that came through centuries," she said, pointing to famine in the 1930s that was blamed on Stalin.

"What we protect now, we protect the fertile lands. And what we are basically fighting for is to live free, to live in peace in our land," the designer said.



Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.