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Saudi Arabia Completes First Phase of Privatizing Water Distribution

Water distribution is one of the targeted sectors in the privatization project that the Saudi government is working on (Asharq Al-Awsat)
Water distribution is one of the targeted sectors in the privatization project that the Saudi government is working on (Asharq Al-Awsat)
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Saudi Arabia Completes First Phase of Privatizing Water Distribution

Water distribution is one of the targeted sectors in the privatization project that the Saudi government is working on (Asharq Al-Awsat)
Water distribution is one of the targeted sectors in the privatization project that the Saudi government is working on (Asharq Al-Awsat)

Saudi Arabia’s National Water Co. (NWC) has signed two deals worth SR714 million ($190 million) with firms in the private sector to operate water and environmental treatment services in the western and northern regions.

This move means that the Kingdom has completed the first phase of privatizing water distribution in accordance with the ninth program of its national water strategy.

Moreover, NWC announced on Wednesday that it has signed two contracts worth more than SR 1.59 billion ($423 million) with private-sector consortiums under its Long-Term Operation and Maintenance Contracts (LTOM) program to rehabilitate, operate and maintain six wastewater treatment plants in Makkah and Jeddah.

The company announced via its Twitter account that it awarded an LTOM contract worth 392 million riyals to the Saudi consortium of Thabat and Miahona to rehabilitate, operate and maintain two sewage treatment plants in Makkah Al Mukarramah for a period of 10 years.

The second 10-year LTOM contract, worth more than 1.2 billion riyals, was awarded to consortium of France’s Veolia and Saudi companies Awael and Civil Works Company (CWC) for four wastewater treatment plants in Jeddah.

Saudi Minister of Environment, Water and Agriculture Abdulrahman Al-Fadhli sponsored the signing ceremony of the contracts between NWC interim CEO Nemer bin Mohammed Al-Shebel and representatives of the Saudi-French consortium of Al Awael Modern Contracting Co., Suez, the Saudi-Spanish consortium of International Water Distribution Company (Tawzea), Alhaj Abdullah Ali Reza Company (HACO), and Spain’s Aqualia.

The Saudi-French consortium of Al Awael Modern Contracting Co. and Suez was awarded the SR 365 million ($97 million) management, operation, and maintenance (MOM) contract for the western cluster while second contract worth SR 349 million ($93 million) for the northern cluster was awarded to the Saudi-Spanish consortium of International Water Distribution Company (Tawzea), Alhaj Abdullah Ali Reza Company (HACO), and Spain’s Aqualia for the northern cluster, NWC announced on its twitter account.

The privatization contracts will contribute to boosting project implementation and help attract investments, said Al-Shebel.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.