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Intl. Companies Intend to Invest in AI, Robotics in Saudi Arabia

Saudi Arabia to adopt AI technology and robotics by providing an attractive local investment environment. (Asharq Al-Awsat)
Saudi Arabia to adopt AI technology and robotics by providing an attractive local investment environment. (Asharq Al-Awsat)
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Intl. Companies Intend to Invest in AI, Robotics in Saudi Arabia

Saudi Arabia to adopt AI technology and robotics by providing an attractive local investment environment. (Asharq Al-Awsat)
Saudi Arabia to adopt AI technology and robotics by providing an attractive local investment environment. (Asharq Al-Awsat)

Major international companies intend to invest in artificial intelligence and robotics in Saudi Arabia, senior investors told Asharq Al-Awsat.

AI Investor Abdullah bin Zaid Al-Meleihi said that Saudi Arabia aims at establishing 400 startup companies in artificial intelligence.

He added that the Kingdom was seeking to provide a more attractive environment for foreign investments, pointing to a gathering of Saudi and foreign companies led by the Saudi Excellence Holding Company, which intends to introduce advanced technologies in the field of artificial intelligence and unveil new technologies.

He added that investments in AI are expected to surpass $150 million over the next two years.

For his part, Sem Koksal, CEO and partner of Legacy Technologies, told Asharq Al-Awsat that the quality and nature of Saudi public and private initiatives enhanced the AI technology industry.

He also stressed that the AI sector would increase the attractiveness of foreign investments in the Kingdom.

Dr. Muhammad Al-Shuhail, Advisor to the chairman of Prince Sultan College of Business and a specialist in AI and technology, emphasized a Saudi endeavor to develop the technology sector, in line with the Kingdom’s Vision 2030.

While he highlighted Saudi Arabia’s digital transformation process, Al-Shuhail pointed to the construction of smart cities, including NEOM.

The second edition of the Global AI Summit concluded on Friday in Riyadh.

Organized by the Saudi Authority for Data and Artificial Intelligence (SDAIA), the summit highlighted the means to maximize the use of the sector’s technologies, along with developments, challenges and solutions in the smart city sectors, human capacity development, health care, transportation, energy, culture and heritage, environment, and economic mobility.

The summit was attended by a large number of experts, specialists and officials in government agencies and global technology companies.

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PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.
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PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.

US multinational food and beverage giant PepsiCo announced the launch of a new research and development center in Riyadh, as part of its strategic expansion across the Middle East.

With an investment of SAR 30 million (approximately $8 million), the center will be the largest of its kind in the Gulf region and will focus on developing new products tailored to local and regional consumer preferences.

The announcement came during the inauguration of PepsiCo’s new regional headquarters in the Saudi capital, underscoring the company’s long-term commitment to the Kingdom. Since 2017, PepsiCo has invested SAR 9 billion ($2.4 billion) in Saudi Arabia’s agriculture and food industries.

The company has grown its operational footprint to 86 sites and, in collaboration with local partners, has helped generate approximately 9,000 jobs—highlighting its role in advancing economic, industrial, and social development across the Kingdom.

Ahmed El-Sheikh, President and General Manager of PepsiCo Foods for the Middle East, North Africa, and Pakistan, told Asharq Al-Awsat that PepsiCo is deeply engaged in the agriculture, manufacturing, and trade sectors.

“We are investing in expanding agricultural output, and our Lay’s potato chips are now 100% locally sourced. Through modern irrigation techniques, we’ve also reduced agricultural water consumption by 22% in recent years,” he said.

El-Sheikh revealed that PepsiCo has committed SAR 300 million to its Dammam-based factory and an additional SAR 300 million to its new regional office and expanded R&D operations. Several of the company’s products manufactured in Saudi Arabia are now exported to Gulf and Levant markets.

“Choosing Saudi Arabia was a natural move, as it is the largest economy in the Middle East,” he said. The company worked closely with key ministries—including investment, industry, and environment—to facilitate the launch of its new headquarters, he went on to say.

The Riyadh office will oversee operations across the Gulf and Africa. El-Sheikh noted that PepsiCo had received wide-ranging support from the Saudi government, citing recent regulatory reforms that have made the investment climate increasingly favorable. Saudization within the company has reached 50% across all departments.

Mohamed Shelbaya, PepsiCo’s General Manager for Beverages in MENA, said Vision 2030 continues to draw major foreign investments by eliminating barriers, updating regulations, and offering incentives. “Saudi Arabia offers one of the region’s strongest investment cases, thanks to its large population, young demographic, and rapidly growing economy,” he stressed.

Shelbaya also spoke on PepsiCo’s commitment to innovation amid growing competition in the local market. “We are opening an R&D division to create new flavors that suit Saudi tastes, with potential for global expansion,” he said. “We’re also working with the government on localizing manufacturing inputs to lower costs and increase local investor participation.”

 

 

The inauguration of PepsiCo’s new regional headquarters in Riyadh.