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Arab Banks Maintain Capital Adequacy at Minimum Levels

The meeting of the governors of Arab central banks and monetary institutions kicked off in Jeddah on Sunday. (Photo: Ghazi Mahdi)
The meeting of the governors of Arab central banks and monetary institutions kicked off in Jeddah on Sunday. (Photo: Ghazi Mahdi)
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Arab Banks Maintain Capital Adequacy at Minimum Levels

The meeting of the governors of Arab central banks and monetary institutions kicked off in Jeddah on Sunday. (Photo: Ghazi Mahdi)
The meeting of the governors of Arab central banks and monetary institutions kicked off in Jeddah on Sunday. (Photo: Ghazi Mahdi)

Governors of Arab central banks and monetary institutions announced that central banks in the region have maintained capital and liquidity adequacy above the minimum limits established in the Basel Agreement, noting that the total debt in the sector exceeded $756 billion.

For his part, the Governor of the Saudi Central Bank, Dr. Fahd Al-Mubarak, said that inflation levels in his country were still within reasonable levels, pointing to the strength of the Saudi economy in light of the current challenges.

Saudi Central Bank (SAMA)

Al-Mubarak said that estimates for the second quarter of 2022 point to a real GDP growth of 11.8 percent on an annual basis, adding that inflation levels in the Kingdom were still within acceptable rates, registering an annual increase of 3 percent in July 2022.

Regarding the labor sector, Al-Mubarak said that the general unemployment rate continued to decline to 6.0 percent in the first quarter of 2022, while the unemployment rate for Saudis also decreased, reaching 10.1 percent in the same period.

An important phase

Addressing the 46th session of the Board of Governors of Central Banks and Arab Monetary Institutions, Al-Mubarak said that the latest expectations of the International Monetary Fund (IMF) indicated a slowdown in the pace of global economic growth in 2022 to reach 3.2 percent, compared to the Fund’s expectations last April of 3.6 percent.

This was mainly due to changes in interest rates, high inflation and fluctuations in the global economy, as well as the challenges faced by emerging economies, according to the governor of SAMA.

He underlined the need for Arab countries to study all possible measures to address these challenges, coordinate efforts, and implement economic plans and reforms to achieve economic sustainability.

Capital adequacy

In a related context, the central banks in the Arab region have maintained capital adequacy, above the minimum limits established by the Basel decisions, according to Dr. Abdulrahman Al-Hamidy, Director General and Chairman of the Board of Directors of the Arab Monetary Fund.

Al-Hamidy added that the average capital adequacy ratio for the banking sector in the Arab countries amounted to about 17.8 percent by the end of 2021, while the ratio of liquid assets to the total assets of this sector reached about 32.7 percent at during the same period.

Growth of economies

Al-Hamidy said that Arab economies were expected to register a 5.4 percent growth, compared to 3.5 percent recorded in 2021.

He also expected that the inflation rate in the Arab countries as a group would reach 7.6 and 7.1 in 2022 and 2023, respectively.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.