Milan Fashion Week Gripped by 90s Nostalgia

Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
TT
20

Milan Fashion Week Gripped by 90s Nostalgia

Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)

Technicolor cargo pants, leather lumberjack shirts and guest stars such as Paris Hilton, Carla Bruni, Naomi Campbell and Kate Moss -- nostalgia for the 1990s swept over the just-ended Milan Fashion Week which channeled hits by Haddaway and Alizee on the runway for the spring/summer 2023 collections.

Here are a few of the trends:

- Cargo pants reworked -
Camouflage cargo pants -- emblematic of the 1990s -- were reworked in delicate fabrics and shades screaming Florida by maisons such as Fendi, which reverted to champagne silk as well as an eye-popping orange.

Versace opted for a version in deep violet as well as in pink satin for a boss-woman look favored by Donatella while Dolce & Gabbana revisited their classic looks including ripped jeans.

- Dresses over trousers -
Another trend that made a major comeback was the dress worn over trousers.

Miuccia Prada showed transparent gowns over pants and Fendi mirrored the same look to showcase fluid trousers, the obi and kimono tailoring.

Paris Hilton click-clacked down the runway in a shimmering pink dress with matching veil and Carla Bruni and Naomi Campbell flaunted trench coats for Tod's.

Armani, the master of the deconstructed suits, looked to India, China and Syria for inspiration with sarong-like trousers and fluid robes and the languid silk silhouette that Giorgio is renowned for.

- Sparkle -
Tops, gowns, pants and jackets in silk and satin all went back to sparkle and shine with shades that evoked the Golden Age of Hollywood.

Master showman and flamboyant couturier Roberto Cavalli turned to ivory -- the staple of bygone stars like Marlene Dietrich and Greta Garbo -- while young prodigy Matthieu Blazy showed off exquisitely worked scarves for Bottega Veneta.

Prada's undulating lines had warm colors while Versace used classic lace and black in its wedding gown.

- Knitted gowns -
Fendi and Jil Sander paraded knit gowns without motifs but with gashes in the midriff. Matthieu Blazy at Bottega Veneta had knitted jacquard dresses with trompe-l'œil motifs inspired by futuristic Italian artists.

- Fruit salad -
Apples, pears, cherries both in giant and micro versions dominated along with vibrant summer shades at Benetton's pret-a-porter line.

Roberto Cavalli emblazoned grapes, palm trees and pineapples on gowns while Jeremy Scott at Moschino headlined inflation chic with inner tubes as belts on dresses and dolphin-shaped wings as glove accessories to inspire "mood buoyancy", according to Moschino.

"This symbolic uplift starts with daytime looks to stay afloat," the fashion house said.

"A direct twist on the word 'inflation' then starts to enter the relief, with pool toys, life rafts and life preservers."



H&M seeks to Lure US Shoppers as Fast-fashion Rivals Hike Prices Due to Tariffs

A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
TT
20

H&M seeks to Lure US Shoppers as Fast-fashion Rivals Hike Prices Due to Tariffs

A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter
A woman is reflected next to the logo of the H&M fashion retailer in the newly opened Mall of Berlin shopping center in Berlin, Germany, in this September 25, 2014 file photo. REUTERS/Thomas Peter

H&M is trying to win shoppers from rivals in the United States by holding prices steady while Zara and Shein raise theirs, as US tariffs disrupt the fast-fashion industry that relies on imports of low-cost clothes from China, Vietnam, and other Asian countries.

H&M CEO Daniel Erver said on Thursday constantly changing tariffs had created turbulence, with the world's second-largest listed fashion retailer planning for multiple scenarios.

In an interview, he told Reuters that the challenge in the coming months is "to understand the consumer sentiment, which we see has dropped in the US due to all the turbulence... with the fact that some will be forced to raise prices more, and what (that creates) as an opportunity".

"Different competitors are acting in different ways, some more aggressively, some more cautiously," he added.

H&M has around 500 stores across the US, its second-largest market after Germany in terms of sales, accounting for 13% in 2024.

As US tariffs add to costs for retailers, relative price positioning is front of mind for executives, and the timing of price increases is key, with companies watching the competition closely to see who will blink first.

For H&M, which is trying to improve its profitability, sticking to current prices for longer carries risks as rising costs eat into margins.

But it also provides an opportunity to take market share from rivals.

"Maybe they are going to raise prices in the US... but just to a lesser extent as compared to competitors," Pareto Securities analyst Alexander Siljestrom said.

H&M can also mitigate the tariff impact by shifting production of US-bound clothes from China, which faces the highest tariff rate, to Bangladesh and elsewhere, he said.

Across categories including dresses, jeans, and shirts, the average US price at H&M's bigger competitor Zara was up by 28% this month from a year ago, according to data from price tracking firm EDITED, while prices at H&M in the US were on average down 3% year-on-year.

Zara prices were up across the board in June compared to January this year, EDITED found, while H&M has kept prices more or less stable, even though its chief financial officer Adam Karlsson said in March that price hikes were likely to offset tariffs.

Shein, which sends clothes direct to US shoppers from factories in China, has also had to raise prices and suffered weaker customer growth since Trump ended the "de minimis" duty-free treatment of low-value parcels.

SOURCING FROM FEWER, CLOSER SUPPLIERS

As it aims to improve its supply chain and get new styles to stores faster, H&M has spent the last 18 months consolidating its supplier base, Erver said, aiming to order more from a smaller number of big suppliers who also operate factories in multiple countries.

"We look at each individual order to decide what's the best sourcing market depending on the craftsmanship, the skills, the pricing situation, but also now more than ever the geopolitical situation with trade barriers," he told Reuters.

"That has led us in certain cases to take the decision to move things to different markets."

H&M also aims to be below full capacity with all of its suppliers, so it can easily increase production if needed when an item sells well, Erver said.

As part of its "nearshoring" strategy of sourcing products from suppliers closer to main consumer hubs, H&M is looking to increase its supplier base in markets like Türkiye, Egypt, Jordan, and Morocco for Europe, Erver said.

H&M will also add suppliers in Brazil, where it is opening its first stores in the second half, he added.