Intel Expands Developer Cloud to Enable Customers to Try Out New Chips

The Intel Corporation logo is seen at a temporary office during the World Economic Forum 2022 (WEF) in the Alpine resort of Davos, Switzerland May 25, 2022. (Reuters)
The Intel Corporation logo is seen at a temporary office during the World Economic Forum 2022 (WEF) in the Alpine resort of Davos, Switzerland May 25, 2022. (Reuters)
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Intel Expands Developer Cloud to Enable Customers to Try Out New Chips

The Intel Corporation logo is seen at a temporary office during the World Economic Forum 2022 (WEF) in the Alpine resort of Davos, Switzerland May 25, 2022. (Reuters)
The Intel Corporation logo is seen at a temporary office during the World Economic Forum 2022 (WEF) in the Alpine resort of Davos, Switzerland May 25, 2022. (Reuters)

Intel Corp plans to expand the Intel Developer Cloud to allow customers to try a range of new chips before they hit the market, a move it hopes will lure more application developers to use its processors, the company said on Tuesday.

Chip companies are increasingly enabling software and hardware developers to test out chips virtually in the cloud before they are shipped to save time.

A strong software developer ecosystem is increasingly becoming a competitive edge for semiconductor hardware manufacturers. It is one reason many artificial intelligence researchers say they use Nvidia Corp chips for AI computing work, because its CUDA software platform has a large user base.

"In some ways Intel is the biggest software company that you've never heard of," said Nick McKeown, who leads Intel’s Network and Edge group, adding that there are over 20,000 software developers at Intel. "What we’ve done in the past is tend to do the software that just enables the low level silicon to shine, but it's kind of invisible."

He said Intel is trying to make the developer cloud easier to use and also trying to hook the next generation of developers to make applications for Intel chips.

To that end, four years ago Intel hired Ria Cheruvu, a child engineering prodigy who joined the company at 14 with a bachelor's degree in computer science from Harvard. Cheruvu said young developers face a lot of pain points in understanding the technology and experimenting with them, and that the developer cloud was helping to address some of the issues.

Intel on Tuesday at its developer conference also unveiled its 13th generation Intel Core desktop processor to help improve gaming experiences and the Intel Geti platform to help customers develop and use AI for computer vision.



Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
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Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo

Apple took a challenge against EU regulators to Europe's second highest court on Monday after they fined it 500 million euros ($587 million) earlier this year for breaching landmark rules aimed at curbing the power of Big Tech.

The European Commission in a decision in April said the iPhone maker's technical and commercial restrictions that prevent app developers from steering users to cheaper deals outside the App Store breached the Digital Markets Act.