Morocco Fumes over Adidas Design of Algerian Football Jersey

Algerian players are pictured during a friendly football match with Guinea on September 23, 2022 in Oran. (AFP)
Algerian players are pictured during a friendly football match with Guinea on September 23, 2022 in Oran. (AFP)
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Morocco Fumes over Adidas Design of Algerian Football Jersey

Algerian players are pictured during a friendly football match with Guinea on September 23, 2022 in Oran. (AFP)
Algerian players are pictured during a friendly football match with Guinea on September 23, 2022 in Oran. (AFP)

The Moroccan government called on sports apparel company Adidas to pull off the market its new jersey collection for Algeria’s national football team, alleging that the featured mosaic pattern amounted to “cultural appropriation” of Moroccan heritage.

Morocco’s Ministry of Youth, Culture and Communication said in a statement that the design on the jerseys of the rival North African team depicts a traditional mosaic of colored earthenware tiles, known in Morocco as zellige.

“It’s cultural appropriation, an attempted robbery of a form of traditional Moroccan cultural heritage,” the statement said.

Zellige art and craftwork is present and practiced across North Africa and Andalusia, an autonomous region of Spain.

Adidas did not immediately respond to a request for comment from The Associated Press.

A lawyer for the Moroccan government, Mourad Elajouti told the AP he was instructed by the culture ministry to send “a legal warning” to Adidas.

In an email to Adidas executives, Elajouti demanded that the German company remove the collection within two weeks or release a statement “to identify the zellige art of Morocco as an inspiration” for the design of the Algerian team’s jerseys.

Adidas unveiled the new design last week, saying on its Middle East and North Africa Instagram account that the “Algeria culture wear collection” was inspired by the “architectural design of the iconic El Mechouar Palace” in the northern Algerian city of Tlemcen.

Morocco made its complaint as tensions between the two North African neighbors have deepened. They stem largely from a dispute over the Western Sahara, a territory claimed by Morocco as its own.



Bayern Munich’s Thomas Mueller Says he Will Leave Club at Season End

FILED - 23 October 2024, Spain, Barcelona: Bayern Munich's Thomas Mueller applauds the fans after the UEFA Champions League soccer match between FC Barcelona and Bayern Munich at Estadi Olimpic Lluis Companys. Photo: Sven Hoppe/dpa
FILED - 23 October 2024, Spain, Barcelona: Bayern Munich's Thomas Mueller applauds the fans after the UEFA Champions League soccer match between FC Barcelona and Bayern Munich at Estadi Olimpic Lluis Companys. Photo: Sven Hoppe/dpa
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Bayern Munich’s Thomas Mueller Says he Will Leave Club at Season End

FILED - 23 October 2024, Spain, Barcelona: Bayern Munich's Thomas Mueller applauds the fans after the UEFA Champions League soccer match between FC Barcelona and Bayern Munich at Estadi Olimpic Lluis Companys. Photo: Sven Hoppe/dpa
FILED - 23 October 2024, Spain, Barcelona: Bayern Munich's Thomas Mueller applauds the fans after the UEFA Champions League soccer match between FC Barcelona and Bayern Munich at Estadi Olimpic Lluis Companys. Photo: Sven Hoppe/dpa

Bayern Munich crowd favorite Thomas Mueller will leave the German record champions at the end of the season after 25 years at the club because he was not offered another contract, he said on Saturday.
In a message on social media, the 35-year-old attacking midfielder, who started as a youth player and won a record 12 league crowns with Bayern - the most by any Bundesliga player - said he would have liked to stay on.
"Even after all these years, regardless of the minutes I play, I still really enjoy being on the pitch with the lads and fighting for titles together for our team. I could have easily imagined taking on this role next year as well," Reuters quoted him as saying.
"However, the club consciously decided not to negotiate a new contract with me for next season. Even if this wasn't in line with my personal wishes, it's important that the club follows its convictions. I respect this step, which the board and supervisory board certainly didn't take lightly."
He did not make any reference to the next step of his club career.
Mueller, for years a guaranteed starter, had seen his playing time drop sharply in the last two seasons and now only plays a minor role under coach Vincent Kompany.
His future has been the subject of intense speculation for several months but until now, both the club and the player have stayed silent. While there is no indication that Mueller will retire from football any time soon, Bayern have hinted they would like him to get involved with the club following the end of his playing days.
A one-club player, a rarity in top football these days, Mueller also won two Champions League titles, two club World Cups and six German Cups with Bayern among other titles. He also helped Germany to the 2014 World Cup.
Mueller could add more titles this season to his bulging trophy cabinet, with Bayern leading the title race by a nine-point advantage. They also face Italy's Inter Milan in the Champions League quarter-finals next week.
The Champions League final will be held in Munich's Allianz Arena.
"Now our full focus is on our sporting goals for the season," Mueller said. "It would be a dream for me to bring the league trophy back home and reach the long-awaited final at home at the end of May."