Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
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Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)

The International Forum for the Sustainability of Saudi Coffee highlighted the Kingdom’s potentials to be a global hub for the trade and manufacture of coffee.

The forum, which concluded on Sunday, was organized by the Ministry of Culture in the southern city of Jazan with the participation of local and international experts to mark International Coffee Day.

A set of recommendations were issued at the end of the event, including the importance of Saudi Arabia joining the International Coffee Organization to promote the exchange of experiences, enhance the presence of the local product internationally, and cooperate in the field of research, innovation and development of national capabilities.

The forum stressed the need to help farmers improve production and boost the sector’s sustainability, and to support the innovation and entrepreneurship industry that would contribute to addressing challenges related to strengthening the Saudi coffee value chain.

The participants recommended organizing an annual international forum for Saudi coffee to discuss the achievements, challenges and aspirations, in partnership with the local community, and to study the launch of cultural indicators in cooperation with stakeholders, with the aim to monitor support for the coffee industry.

The second day of the forum concluded with two dialogue sessions that focused on the participation of government and research agencies in the field of coffee industry, in addition to examining the field from a medical angle, and its benefits on the health of the individual and society.

At the beginning of the first session, Dr. Al-Habib Khemira, researcher at the Center for Environmental Research and Studies at Jazan University, reviewed the main Saudi coffee varieties and their cultivation through different stages.

Eng. Bandar Al-Fifi, Director of the National Coffee Component at FAO, stated that coffee was the most consumed beverage around the world. He noted that the average daily demand for coffee consumption was increasing annually, which requires raising the production to meet the high demand.

He also emphasized the importance of teaching the next generation about farming to secure growth for the industry.

Radi Al-Faridi, deputy director general of the National Research and Development Center for Sustainable Agriculture, discussed the importance of cooperation of all authorities in agricultural integration.

“The definition of agricultural sustainability encompasses all environmental, social and economic aspects,” Al- Faridi said.

“Currently coffee is considered the second-largest traded commodity in the world after oil, with the global coffee market value reaching $102 billion in 2020. It is expected that the market will continue to grow to reach a rate of 4.28 percent during the period 2022-2026,” he said.

Moreover, he remarked that as the expansion in the coffee market increases so will the pressure on coffee supply chains.

The last session of the forum concluded with a working paper by researcher Ghadeer Fallata, from the Saudi Food and Drug Authority.

She pointed that around 43 percent of Saudi adults consume caffeine at a rate of less than 300 mg per day, highlighting an increasing growth of commercial activities related to coffee shops.

“There has been steady growth of commercial activities related to cafes, as the Kingdom ranked 11th globally in 2019 in importing tea products, 13th in importing coffee products, and 14th in importing chocolate,” she added.



Saudi Arabia to Host World Investment Conference on November 25-27

A general view of Riyadh, Saudi Arabia. (SPA)
A general view of Riyadh, Saudi Arabia. (SPA)
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Saudi Arabia to Host World Investment Conference on November 25-27

A general view of Riyadh, Saudi Arabia. (SPA)
A general view of Riyadh, Saudi Arabia. (SPA)

Under the patronage of Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, the World Association of Investment Promotion Agencies (WAIPA) and Invest Saudi will hold the 28th annual World Investment Conference (WIC) in Riyadh from November 25 to 27.

The event will gather global leaders in investment, government, and international organizations to tackle the theme “Harnessing Digital Transformation and Sustainable Growth: Scaling Investment Opportunities”.

On the occasion, Saudi Minister of Investment Khalid Al-Falih said: “Under the wise leadership of Custodian of the Two Holy Mosques King Salaman bin Abdulaziz Al Saud and Crown Prince Mohammed, the Kingdom, driven by its ambitious Vision 2030, has become a premier world investment destination and is experiencing unprecedented growth in overall investment amounts and diversity.”

This year’s World Investment Conference in Riyadh “will be a platform for sharing our nation’s strategic vision with our partners, and an invaluable opportunity to highlight our status as a trusted partner for sustainable economic growth,” he added.

“We look forward to welcoming investment leaders from around the world to forge partnerships that will benefit both the Kingdom and global economies,” he stressed.

Vision 2030 has driven significant economic reforms in Saudi Arabia, attracting substantial foreign investment. Over 28,900 foreign investment licenses have been issued, reflecting the Kingdom's transformation into a major global investment hub.

Key factors contributing to this growth include 100% foreign ownership in specific sectors, streamlined commercial register procedures, simplified visa issuance, and other investor-friendly initiatives that have created a favorable and appealing environment for investors in various sectors, including renewable energy, logistics services, and AI.

The Kingdom's attractive investment landscape has also facilitated the development of a dynamic economy that leads in innovation and growth.

WAIPA Executive Director and CEO Ismail Ersahin said: “WAIPA is excited to bring the 28th WIC to Riyadh, a city that perfectly embodies the future of investment. The conference will provide a crucial platform for Investment Promotion Agencies and investors to discuss emerging opportunities in a rapidly evolving global landscape.”

“We deeply appreciate Saudi Arabia’s vision and leadership, which will ensure that this edition of WIC is an impactful gathering for all participants,” he remarked.

Key highlights of this year’s WIC are a range of conference tracks, such as high-level dialogues with government ministers, insightful sessions on technology, sustainability, and economic cooperation, as well as practical masterclasses for investment professionals, a dedicated entrepreneurship track that will emphasize the transformative role of startups and innovators, and exclusive matchmaking sessions that will facilitate strategic partnerships between investors, SMEs, and potential collaborators.

Participants will also have the opportunity to celebrate the achievements of Investment Promotion Agencies on the Awards Track, honoring innovation and excellence in investment facilitation.

This year’s WIC promises to be a pivotal forum as it aligns with global investment drivers: the disruptive influence of technology and AI, global supply chain resilience, energy transition toward sustainability, and the transformative role of entrepreneurs and startups in reshaping investment landscapes traditionally led by multinational corporations.

Leaders and stakeholders will discuss and explore how these factors are redefining economies and driving forward-looking investment models worldwide.

With its focus on scaling investment opportunities, WIC is designed to equip attendees with the tools, knowledge, and connections necessary to drive meaningful economic impact.