Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
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Saudi Arabia Has Potential to Lead Global Coffee Industry Trade

The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)
The International Forum for the Sustainability of Saudi Coffee concluded on Sunday in Jazan. (Asharq Al-Awsat)

The International Forum for the Sustainability of Saudi Coffee highlighted the Kingdom’s potentials to be a global hub for the trade and manufacture of coffee.

The forum, which concluded on Sunday, was organized by the Ministry of Culture in the southern city of Jazan with the participation of local and international experts to mark International Coffee Day.

A set of recommendations were issued at the end of the event, including the importance of Saudi Arabia joining the International Coffee Organization to promote the exchange of experiences, enhance the presence of the local product internationally, and cooperate in the field of research, innovation and development of national capabilities.

The forum stressed the need to help farmers improve production and boost the sector’s sustainability, and to support the innovation and entrepreneurship industry that would contribute to addressing challenges related to strengthening the Saudi coffee value chain.

The participants recommended organizing an annual international forum for Saudi coffee to discuss the achievements, challenges and aspirations, in partnership with the local community, and to study the launch of cultural indicators in cooperation with stakeholders, with the aim to monitor support for the coffee industry.

The second day of the forum concluded with two dialogue sessions that focused on the participation of government and research agencies in the field of coffee industry, in addition to examining the field from a medical angle, and its benefits on the health of the individual and society.

At the beginning of the first session, Dr. Al-Habib Khemira, researcher at the Center for Environmental Research and Studies at Jazan University, reviewed the main Saudi coffee varieties and their cultivation through different stages.

Eng. Bandar Al-Fifi, Director of the National Coffee Component at FAO, stated that coffee was the most consumed beverage around the world. He noted that the average daily demand for coffee consumption was increasing annually, which requires raising the production to meet the high demand.

He also emphasized the importance of teaching the next generation about farming to secure growth for the industry.

Radi Al-Faridi, deputy director general of the National Research and Development Center for Sustainable Agriculture, discussed the importance of cooperation of all authorities in agricultural integration.

“The definition of agricultural sustainability encompasses all environmental, social and economic aspects,” Al- Faridi said.

“Currently coffee is considered the second-largest traded commodity in the world after oil, with the global coffee market value reaching $102 billion in 2020. It is expected that the market will continue to grow to reach a rate of 4.28 percent during the period 2022-2026,” he said.

Moreover, he remarked that as the expansion in the coffee market increases so will the pressure on coffee supply chains.

The last session of the forum concluded with a working paper by researcher Ghadeer Fallata, from the Saudi Food and Drug Authority.

She pointed that around 43 percent of Saudi adults consume caffeine at a rate of less than 300 mg per day, highlighting an increasing growth of commercial activities related to coffee shops.

“There has been steady growth of commercial activities related to cafes, as the Kingdom ranked 11th globally in 2019 in importing tea products, 13th in importing coffee products, and 14th in importing chocolate,” she added.



Türkiye TPAO, Shell Sign Deal to Carry out Exploration Work offshore Bulgaria

A Shell logo is seen at a gas station in Buenos Aires, Argentina, March 12, 2018. (Reuters)
A Shell logo is seen at a gas station in Buenos Aires, Argentina, March 12, 2018. (Reuters)
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Türkiye TPAO, Shell Sign Deal to Carry out Exploration Work offshore Bulgaria

A Shell logo is seen at a gas station in Buenos Aires, Argentina, March 12, 2018. (Reuters)
A Shell logo is seen at a gas station in Buenos Aires, Argentina, March 12, 2018. (Reuters)

Türkiye Petrolleri (TPAO) has signed a partnership agreement with Shell to carry out exploration work in Bulgaria's maritime zone, the Turkish energy ministry and British oil major said on Wednesday.

European Union member Bulgaria, which had been totally dependent on Russian gas until 2022, has been seeking to diversify its gas supplies and find cheaper sources, Reuters reported.

TPAO and Shell will jointly explore the Khan Tervel block, located near Türkiye's Sakarya gas field, and will hold a five-year licence in Bulgaria's exclusive economic zone, Minister Alparslan Bayraktar said.

Shell will continue as operator of the block, while TPAO will take a 33% interest in the licence, a Shell spokesperson said.

Since the start of this year, TPAO has signed energy cooperation agreements with ExxonMobil, Chevron and BP for possible exploration work in the Black Sea and the Mediterranean.

In April, Shell signed a contract with Bulgaria's government to allow the oil major to explore 4,000 square metres in the block.


Saudia Signs Strategic Partnership Agreement with Six Flags and Aquarabia Qiddiya City

udia will develop special travel packages designed to enable visitors to experience world-class attractions - SPA
udia will develop special travel packages designed to enable visitors to experience world-class attractions - SPA
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Saudia Signs Strategic Partnership Agreement with Six Flags and Aquarabia Qiddiya City

udia will develop special travel packages designed to enable visitors to experience world-class attractions - SPA
udia will develop special travel packages designed to enable visitors to experience world-class attractions - SPA

Saudia Airlines has signed a five-year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the official premier partner exclusively in the airline category.

As part of the partnership, Saudia will develop special travel packages designed to enable visitors to experience world-class attractions. The collaboration also brings the spirit of Six Flags and Aquarabia Qiddiya City to the skies through special aircraft branding across Saudia’s fleet, SPA reported. 

Chief Marketing Officer of Saudia Group Khaled Tash said in a press release: "Saudia is committed to supporting national development projects as part of its contribution to Vision 2030, aligned with our strategy to bring the world to the Kingdom. Partnerships of this scale with national partners play a key role in positioning Saudi Arabia as a leading global destination for entertainment and tourism."

Park President of Six Flags and Aquarabia Qiddiya City Brian Machamer added: "Our partnership with Saudia not only reflects a shared ambition to connect the Kingdom to the world through world-class entertainment experiences, but strengthens our ability to attract visitors from around the world and realize our vision of setting a new global benchmark for immersive, world-class theme park entertainment and reinforcing Saudi Arabia’s growing presence on the global tourism stage."

Six Flags Qiddiya City sets a new benchmark for exceptional entertainment regionally and globally. Spanning six iconic themed lands, the theme park takes visitors on an immersive journey across 28 rides and attractions designed to world-class standards. Beyond the scale and diversity of its offerings, Six Flags Qiddiya City stands out for pushing the boundaries of engineering and entertainment, featuring five exclusive, record-breaking rides that have redefined global benchmarks. Leading these innovations is Falcons Flight, the roller coaster that has captured global attention as the fastest, tallest, and longest in the world.

Aquarabia Qiddiya City delivers a distinctive aquatic entertainment experience, offering 22 rides and water attractions, along with a man-made river designed for both relaxation and family-friendly water fun. For guests seeking privacy and elevated comfort, Aquarabia features 91 luxury cabanas, positioning the destination as a fully integrated leisure offering that redefines water-based entertainment to the highest international standards.

Located in the Tuwaiq Mountains near Riyadh, Qiddiya City is an emerging destination bringing together entertainment, sports, and culture. Six Flags and Aquarabia Qiddiya City form part of its entertainment offering.


Moody’s Establishes Regional HQ in Riyadh, Deepening Presence in Region

(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
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Moody’s Establishes Regional HQ in Riyadh, Deepening Presence in Region

(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)

Moody’s Corporation announced that it has established its regional headquarters in Riyadh, reflecting ongoing commitment to support the development of the Kingdom’s capital markets and economy.

“This investment aligns to the Kingdom's Vision 2030 initiative and underscores its dynamism and growth,” Moody’s said in a statement this week.

The new regional headquarters marks an expansion of Moody’s presence in Saudi Arabia, where the company first opened an office in 2018, and reflects its longstanding commitment to the Middle East.

“The headquarters will strengthen Moody’s engagement with Saudi institutions and enable broader access to Moody’s decision grade data, analytics and insights,” said the statement.

“Our decision to establish a regional headquarters in Riyadh reflects our confidence in Saudi Arabia’s strong economic momentum, as well as our commitment to helping domestic and international investors unlock opportunities with our expertise and insights,” said President and Chief Executive Officer of Moody’s Rob Fauber.

“We are well positioned to provide the analytical capabilities and market intelligence that investors and institutions need to navigate evolving markets across the Middle East,” the statement quoted him as saying.

Mahmoud Totonji will lead the regional headquarters as General Manager.