Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
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Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)

Bronx-born Ralph Lauren, a quintessential New Yorker, had never staged a runway show on the West Coast before. So clearly, with his first show in sunny California, he was going to go big — or, well, stay home.

Big he went, staging a sumptuous display of his well-honed ethos of casual luxury, with strong Western accents like cowboy hats and boots, against a setting sun at the grand Huntington Library, Art Museum, and Botanical Gardens in San Marino, California, near Los Angeles.

Rivaling his lavish 50th anniversary show in New York’s Central Park in 2018, Thursday’s extravaganza brought in a slew of movie stars — including newlyweds Jennifer Lopez and Ben Affleck — to watch more than 120 models strut the runway, including some adorable tots in Lauren's childrenswear who had the fashionable crowd gasping with delight.

"We’re in show business," the 83-year-old designer said simply in a post-show interview, standing next to the endlessly long, candlelit tables where guests dined post-show on Polo Bar burgers, grilled branzino and other specialties from his restaurant in New York.

Lauren explained that early on, he had felt LA wasn’t his style, but that changed and he finally decided, "OK let’s do something in LA, but let’s do it great."

Always a celebrity magnet, Lauren brought out a slice of A-list Hollywood with Lopez and Affleck, Ashton Kutcher and Mila Kunis, Sylvester Stallone, John Legend, Diane Keaton, Jessica Chastain, Laura Dern, Chris Pine and James Marsden, to name a few.

The intimate affair for some 200 people began with cocktails and hors d’oeuvres like tuna tartare on a patio overlooking the lush lawns and gardens of the Huntington, which once housed Gilded Age tycoon Henry Huntington. Celebrity guests mingled along with TikTok influencers and Lauren customers.

As the sun sank lower, guests were summoned to the tiled entrance of the museum, where models strutted to a soundtrack of California-themed songs like "California Dreamin."

There were plenty of cowboy hats, worn-in jeans and boots to begin with, gradually morphing into fancier wear like long, bright skirts and slinky cut-out gowns for the women.

A gasp traveled through the crowd as two small children appeared, each holding one hand of their accompanying adult, dressed in classic Lauren looks of tweed jackets, sweater vests, pinstriped button-downs and white shorts.

More children followed, including a little boy in bright green trousers who stole the moment by insisting on high-fiving everyone he passed.

The show, which featured designs from several Ralph Lauren lines including menswear and childrenswear, finished with the models all returning to gather on the patio, joined by Lauren as he emerged to cheers.

Over dinner, Kushton and Kunis chatted with Legend, who said in an interview before the show that Lauren is "obviously an icon in the fashion business and has meant so much to style for such a long time."

Lopez noted that Lauren had dressed her and Affleck for their recent nuptials. "Ralph did our wedding, so we’ve become quite close," the pop star said. "And we really love his aesthetic."

And singer Maggie Rogers noted she had grown up as a fan of the brand. "I have been watching them for the last couple of years and to me they represent such a timeless American style, and I always try and bring that ... classic thing to my music," she said. "So, it feels like the perfect match."



Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller's quarterly results beat market estimates.

Hill, in his first public address as CEO on the post-earnings call, said Nike had "lost its obsession with sport" and vowed to put it back on track by refocusing on sport and selling more items at premium prices, Reuters reported.

"The recovery is going to be a multi-year process, but he(Hill) seems to be going back to the roots, back to Nike being Nike," said John Nagle, chief investment officer at Kavar Capital Partners, which owns Nike shares.

"(Hill plans to shift focus) away from some of the streetwear and fashion that had taken over the brand, the heavy discounting and the neglect of retailers. Just taking it back to what worked," Nagle said.

Hill, who was with Nike for more than three decades, returned as CEO in October to revive demand at the firm that has been struggling with strategy missteps that soured its relations with retailers such as Foot Locker.

Earlier this month, Foot Locker CEO Mary Dillon said Hill was "taking the right actions for the brand" and the retailer was "working closely" with Nike to emphasize newer sportswear styles, including Vomero and Air DT Max.

"(The retailers) they want us to get back to being Nike, and they want us to have the unrelenting flow of innovative products... and they want us to get back to delivering bold brand statements that help drive traffic," Hill said.

The company's market share dwindled as rival brands, including Roger Federer-backed On and Deckers' Hoka , lured consumers with fresher and more innovative styles.

Hill also highlighted that a lack of newness led Nike to become too promotional and said he plans to shift to selling more at full price on its website and app.

"With another half year of franchise management coupled with investment to reinvigorate the brand, we believe the next four quarters could be the worst of the margin erosion and earnings per share reductions," Barclays analyst Adrienne Yih said.

At least seven brokerages cut price targets on the stock with some analysts pointing to the lack of a clear timeline for Nike to return to growth.

Shares of Nike, which have lost about half of its value in the last three years, were down nearly about 2% in early trading on Friday.

Nike's forward price-to-earnings ratio for the next 12 months, a benchmark for valuing stocks, was 27.53, compared with 33.47 for Deckers and 32.32 for Adidas.

"A rudderless ship now has a rudder, and a sailor who knows how to drive it," said Eric Clark, portfolio manager at the Rational Dynamic Brands fund that owns Nike shares.