Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
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Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)

Billionaire Elon Musk said in a tweet on Monday that Apple Inc has mostly stopped advertising on Twitter. 

Apple and Twitter did not immediately respond to requests for comment. 

Earlier in November, Musk said Twitter had seen a "massive" drop in revenue and blamed activist groups for pressuring advertisers. 

Several companies including General Mills Inc and luxury automaker Audi of America have paused advertising on Twitter since Musk completed his purchase, while General Motors Co said it had temporarily halted paid advertising on the social media platform. 

Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.  



UK Plans to Increase Control over Google in search

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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UK Plans to Increase Control over Google in search

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Britain's competition regulator on Tuesday said it was proposing to designate Google with "strategic market status" to give it greater control over how the US tech giant operates search services.

The Competition and Markets Authority (CMA) said steps it could take included making it easier for users to access different search providers and ensuring fair ranking principles for businesses appearing on Google search, Reuters reported.

It also proposed more transparency and control for publishers whose content appeared in search results if it goes ahead with the designation in October.

Google will be the first company designated since the regulator gained new powers this year.

Google said the move could have significant implications for businesses and consumers in Britain.

"We're concerned that the scope of the CMA's considerations remains broad and unfocused, with a range of interventions being considered before any evidence has been provided," said Oliver Bethell, Google's senior director for competition.