Inside a Lego Factory, Where Christmas Wishes Come True

Lego employs more than 20,000 people around the world -- more than a quarter of them in Billund. Jonathan NACKSTRAND / AFP
Lego employs more than 20,000 people around the world -- more than a quarter of them in Billund. Jonathan NACKSTRAND / AFP
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Inside a Lego Factory, Where Christmas Wishes Come True

Lego employs more than 20,000 people around the world -- more than a quarter of them in Billund. Jonathan NACKSTRAND / AFP
Lego employs more than 20,000 people around the world -- more than a quarter of them in Billund. Jonathan NACKSTRAND / AFP

As a boy, Samuel Tacchi was crazy about Lego cranes. Now he designs them, under cloak-and-dagger secrecy, at the Danish group's headquarters where Santa has filled his sacks for decades.

At its ultra-modern flagship building in Billund, a visit to the offices where the design work is done is out of the question -- the company is fiercely protective of its trade secrets, AFP said.

But Tacchi, a 34-year-old Frenchman, lifts the veil a smidgen on the creative process, standing at a display featuring some of the brand's colorful toy kits.

"I always start with a little sketch on paper about what I have in mind", says Tacchi, who designs for the Lego Technic series.

"Then I start to build the technical layout: the drive train, steering, and starting to build with the function. And then I dive into the styling."

"Then afterwards we dive into the computer."

His office is a child's dream come true, chocka-block with Lego Technic pieces.

"We have an elements shelf behind our backs. It's easy to reach and fix some elements, build them together and see if (our idea) works," he says.

In his seven years with the company, Tacchi has helped create around 25 kits.

- From start-up to multinational -
A family-owned company, Lego employs more than 20,000 people around the world -- more than a quarter of them in Billund, which is also home to its oldest factory.

Here, in a huge hall where robots move about like in a choreographed dance, hundreds of thousands of pieces are manufactured each day.

Colorful plastic is molded into familiar shapes: bricks, figurines, hair, dragon wings and tires (Lego is reported to be the biggest tyre manufacturer in the world!)

Sorted and stored by model in large crates in an adjoining warehouse, the pieces are then sent to other factories to be included in kits.

While everything is made of plastic today, the toy empire was founded by a carpenter very conscious of the quality of the wood he used.

In 1932, in the middle of the Great Depression, Ole Kirk Kristiansen began making wooden toys, winning the favor of Danish children with his yo-yos.

"He sold the yo-yo to every child in Billund and... (when every child had one) he couldn't sell anymore. But he still had them laying around," explains Signe Wiese, Lego's resident historian.

"So instead of throwing them out or just leaving them, he reused them. He split the yo-yos in half and he used them for wheels on wagons."

Four years later, having given up on carpentry, he named his new company "Lego", a contraction of the Danish "Leg godt", which means "Play well".

With a shortage of raw materials after World War II, Kirk Kristiansen gradually turned towards plastic and invested his life savings in an injection molding machine.

"He was really fascinated with the technology and the machinery and the material itself," says Wiese.

"So for him, it seems to have been a pretty easy decision, in spite of the fact that everyone was actually advising him against it."

The idea for the bricks came later.

Initially they were made without Lego's famed "clutch power" -- the mechanism that makes it possible to click the bricks together.

The design was patented in 1958, paving the way for an endless catalogue of figures, shapes and kits.

Now, Lego is the biggest toymaker in the world, ahead of Japan's Bandai Namca and US groups Hasbro and Mattel, according to market analysts Statista.

This year, Lego says its catalogue of toys is bigger than ever before, but refuses to disclose the exact number. Another trade secret...



28 Saudi Chefs Serve Pilgrims Meals with Local Flavor

Many pilgrims praise Saudi hospitality and warm welcome upon arrival - Asharq Al-Awsat
Many pilgrims praise Saudi hospitality and warm welcome upon arrival - Asharq Al-Awsat
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28 Saudi Chefs Serve Pilgrims Meals with Local Flavor

Many pilgrims praise Saudi hospitality and warm welcome upon arrival - Asharq Al-Awsat
Many pilgrims praise Saudi hospitality and warm welcome upon arrival - Asharq Al-Awsat

This year’s Hajj season was anything but ordinary for a group of 28 young Saudi chefs, whose childhood dreams and culinary talents found purpose in one of the holiest settings on earth.

Tasked with preparing meals for pilgrims in the sacred sites, these men and women brought a distinctly Saudi flavor to the Hajj experience, blending tradition with heartfelt service.

In the sprawling tents of Mina and Arafat, the aroma of food carried more than just spices - it told stories of ambition, culture, and devotion. What began as a passion for cooking has, for these chefs, become a noble calling: nourishing the faithful during their spiritual journey.

Launched by the Arab Pilgrims’ Services Foundation “Eshraqat”, the “Hajj Chef” initiative is offering young Saudi culinary talents the rare chance to prepare and serve meals for pilgrims during the annual Hajj pilgrimage - an experience that blends professionalism with national identity while raising the bar for mass catering under strict food safety and quality standards.

Among the 28 chefs selected is 24-year-old Shoaib Al-Attas, who beams with pride as he recalls how his culinary journey began.

“It started with me watching my mother cook,” he said.

“That daily scene turned into a passion, then a skill, then a dream I longed to fulfill. This initiative gave me the chance to do what I love.”

Shoaib was chosen from over 200 applicants to be part of the elite team entrusted with feeding pilgrims.

“When a pilgrim tastes my food and smiles in gratitude, I feel like I’ve done something truly meaningful.”

For Amal Rajeh, the sight of pilgrims performing Hajj once stirred a simple wish: to serve them, even if just with a cup of water. That longing has now turned into a life-changing opportunity.

Amal claimed first place in the Hajj Chef selection competition, becoming part of a pioneering initiative that fulfilled more than her passion - it sharpened her skills and opened unexpected career doors.

“I used to dream of being among them, serving in any way I could,” she said. “Now I’m part of something far greater. This project doesn’t just let you cook - it places you at the heart of the most honorable service there is: serving the guests of God.”

The “Hajj Chef” program, launched by the Eshraqat Foundation for Arab Pilgrims, attracted hundreds of applicants in its first year.

Only the top 28 chefs - both men and women - were selected, according to Lina Khosheim, deputy head of the initiative’s organizing committee.

“Participants underwent intensive training led by top Arab chefs,” Khosheim said. “The goal was to deliver meals that reflect authentic Saudi hospitality while meeting the nutritional needs of pilgrims.”

She added that the initiative goes beyond food preparation. It aims to equip young Saudis with the skills to enter the niche but vital field of “mass catering” - a sector still in its infancy, but brimming with potential for talented youth.