‘Arabic Cinema is Ditching Familiar Ideas,’ Tunisian Director Youssef Chebbi Tells Asharq Al-Awsat

‘Arabic Cinema is Ditching Familiar Ideas,’ Tunisian Director Youssef Chebbi Tells Asharq Al-Awsat
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‘Arabic Cinema is Ditching Familiar Ideas,’ Tunisian Director Youssef Chebbi Tells Asharq Al-Awsat

‘Arabic Cinema is Ditching Familiar Ideas,’ Tunisian Director Youssef Chebbi Tells Asharq Al-Awsat

The Maskoon Fantastic Film Festival concluded in Beirut with the film “Shapes” by Tunisian director Youssef Chebbi. This work, which combines imagination and reality, is Chebbi’s first feature film, and it is scheduled to screen in Lebanese theaters as of January 2023.

The film, hosted by Cinema Montaigne at Beirut’s French Cultural Center, focuses on one of the most significant symbols of Tunisia’s revolution in 2010, Mohamed Bouazizi, who set himself alight and was the spark of the revolution. The director builds events enhanced with imagination and fantasia, using the Bouazizi story and fire that burns several characters on the way to freedom and salvation.

On the other hand, Chebbi tries not to limit his story locally by linking the Tunisian situation to what is happening around the world. He also raises many questions about the accomplishments of the Tunisian revolution and the instability in the country since its eruption.

The 90-minute film tells the story of Fatima (Fatima Ussifi) and her colleague, “Batal” (Mohammed Hussein Korei) who discover a burned body at a construction site in one of Carthage Gardens’ buildings.

The investigation of this mysterious case and another one that follows it starts, then Fatima and Batal manage eventually to solve the mysteries of the first one. The film features critical investigations that take the audience into a weird, ambiguous world of exciting events that captures the spectators’ attention from the beginning until the end, when the truth unfolds.

“Shapes” won a grant from the Red Sea International Film Festival that helped complete it, Chebbi told Asharq Al-Awsat. The film was shot in Tunisia around a year ago, in a massive residential complex known as “Carthage Gardens”, in which construction works stopped due to the revolution, and then resumed later. But why Chebbi chose this site for his film? “I chose it because it’s directly linked to Tunisia. It is a residential compound that was supposed to simulate the buildings of Dubai, and fulfill the dream of the old ruling class that ended with the revolution. In addition, the compound has a maze-like layout that I wanted the audience to enter during the film,” he replied.

Chebbi describes his film as “a dream that came true”. “I always wanted to make a film that combines fantasia with reality. It’s the kind of movies that we don’t see often in the Arabic cinema, especially in Tunisia,” he added.

When asked whether it was a tough challenge, he said: “the real challenge is choosing the movie’s topic and convincing the audience with its idea. People have watched exciting thrillers and understood them easily, but in “Shapes”, it’s different, because it is based on a universal idea that I tried hard to make it close to reality.”

Chebbi speaks about the Arabic cinema but focuses on the Tunisian works especially those made and distributed outside Tunisia, like in Paris. “I feel that the Arabic cinema has started to separate from reality and to head towards another world that explores imagination.” Would this affect our Arabic identity? “Not at all, on the contrary, I believe it will enrich and boost our culture.”

The talents working in the Saudi cinema industry caught the attention of the young Tunisian director. He liked their ideas, and met some Saudi scriptwriters including the mind behind “The Last Visit” film. “The Saudi cinema has great human energies that are ditching the traditional ideas, and I like that. The kingdom is ready today to make unique and exceptional cinema productions as long as they are based on good ideas,” he said.

The “Shape” film partook in several festivals including Cannes, Marrakesh, Toronto, Red Sea, and Maskoon in Lebanon, and won the “Critics” and “Best Music” awards at the Montpellier Mediterranean Film Festival.

Chebbi says he’s happy with the feedback. “The film attracted both the Arab and foreign audiences. This makes me so happy,” he noted.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."