Director Tawfik Al-Zaidi Tells Asharq Al-Awsat: ‘Noura’ Resembles AlUla in its Connection with Human, Art

Saudi film director Tawfik Al-Zaidi.
Saudi film director Tawfik Al-Zaidi.
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Director Tawfik Al-Zaidi Tells Asharq Al-Awsat: ‘Noura’ Resembles AlUla in its Connection with Human, Art

Saudi film director Tawfik Al-Zaidi.
Saudi film director Tawfik Al-Zaidi.

Saudi film director Tawfik Al-Zaidi expected the revenues of the Saudi cinema to hit one billion Saudi riyals by the end of 2022, after it exceeded 900 million riyals in November, highlighting the vital role Saudi Arabia has played in the cinema industry since 2018.

During an interview with Asharq Al-Awsat, Al-Zaidi said Saudi Arabia has become a filmmaking-friendly environment, noting that the kingdom has got into the cinema industry with cinema theaters and specialized festivals like Jeddah’s Red Sea Film Festival, which was a game changer.

Al-Zaidi, who directed, wrote, and made his film “Noura” in a small town in AlUla city, said he chose AlUla as a geographic background for his feature film because he sees that the movie and AlUla, which represents an esteemed human heritage, are similar in their connection to humans and art.

Starred by Yacob al-Farhan, Maria Bahrawi, and Abdullah al-Sadhan, “Noura” tells the story of Nader, an artist who gave up painting and moved to western Saudi Arabia where he became a children teacher; and Noura, a young woman who lives with her little brother, Nayef, an independent life, away from male caretakers after the death of their father. In the movie, Noura discovers that Nader is an artist, then an artistic connection emerges between the two, which revives Nader’s inspiration and makes him introduce Noura to a world of possibilities outside her small town.

Tawfik Al-Zaidi believes that cinema is rewriting reality by creating a world and living in it. He chose filmmaking driven by his passion for visual storytelling and narration, and because he sees the visual language of films as a universal, human language and a key to understanding the meanings and messages proposed by the director. Al-Zaidi started his career when he was 12, filming his peers playing football in his neighborhood with his own camera. Despite his early skills at the time, he didn’t realize that he was taking his first steps in the cinema industry.

Tawfik al-Zaidi started directing his own short movies in 2006, and he’s considered an influencing and pioneering member of the new cinema wave in the kingdom. His short film, “The Perfect Crime”, won the Best Montage Award at the Jeddah Film Festival 2007, and his film, “The Silence”, won the Gulf Award for Short Films at the Muscat International Film Festival 2009. The movie was screened in over 20 countries, and was selected by a US organization to be displayed in their private library.

In 2014, he wrote and directed “Four Colors” with the support of Emirati company Two Four 54, and the film was screened at the Dubai International Film Festival. In 2015, he wrote and directed “The Other”, a film funded by Misk foundation. Starred by Syrian actor Mohammed al-Qass, and Saudi actor Meshaal al-Mutairi, the film won the Best Short Film Award in the Riyadh Film Festival 2016.



Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026
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Saudi Reef Targets Producing Two Billion Roses Annually by 2026

Saudi Reef Targets Producing Two Billion Roses Annually by 2026

The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate.
The program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency, SPA reported.
Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program’s participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program’s initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer.
Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom’s position in regional and global markets as a leading producer of roses.